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To Get Close to Members, Follow MarTech Trends

.orgSource

You need multiple eyes scanning the digital landscape to stay abreast of current and emerging trends. These are three interwoven trends that are currently in my sites. Mainstream Video Video isn’t new. Social Media Today estimated that this year, consumers will watch 1 million videos per second.

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WARNING: Four trends that will shake nonprofits in 2024. Here’s how to pivot…

Pamela Grow

Keeping on top of the basics, and being aware of the following trends will continue to serve you best. Better storytelling/more humanity Whether told face-to-face with a major donor, in a thank you video, or in your fundraising emails, stories are the most powerful tool in your fundraising and marketing arsenal.

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Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy – Guest Post by Michael Hoffman, CEO of See3. It’s obvious to anyone who spends time online that video is taking over the internet. 92% value the investment they have made in video. 92% value the investment they have made in video.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

Watch what is trending online. YouTube—Research who is featured on TED Talks or other video productions. Make it Easy Once you’ve identified a prospect, make playing on your team an opportunity that’s easy, fun, and offers some kind of ROI. Meet people where they are going, not where you imagine they want to be.”

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How to get your board on board to adopt new association management software (AMS)

Nimble AMS

The latest Community Brands Association Trends Research also found that of the surveyed association professionals, 49% say their IT budget will increase, indicating that organizations understand the value and imperative of adopting new technology to survive in the future. Automation. User-friendly data. Create a team dynamic.

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. Mobile list size grew by 35% in 2017.

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Cast Video with Strategy to Create Stellar Communications 

.orgSource

Video has an immediacy and impact that consistently outpaces other mediums. Some professionals still think of video as a one-off initiative. Consider these statistics: Businesses using video marketing grow revenue 49% faster than those who don’t. The cost and effort needed to create a video are significantly reduced.

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