Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I still think these are components are essential and should be applied to looking at the ROI (Results on Insight) for nonprofits and social media. Do you agree?

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ROI Results Community Online 66

Nonprofit Tech for Good

APRIL 8, 2012

campaigns in order to maximize ROI (Return on Investment). Next, the webinar highlights the need to create a video and digital photography library and demonstrates how to use Windows Live Photo Gallery and Windows Live Movie Maker to create videos and slideshows for YouTube and Flickr. The webinar begins with defining Web 1.0

Asia 262

Asia Social Media Library Singapore 262

Nonprofit Tech for Good

MARCH 24, 2011

They are simply tools that can result in high ROI for your nonprofit, but only if the person sharing Status Updates, Twittering, and Checking-in on behalf of your nonprofit has the right skills, experience and training to make social media produce results. Facebook, Twitter, and Foursquare are not miracle-producers.

Social Media 271

Social Media Skills Management Media 271

Get Fully Funded

JUNE 11, 2023

Be clear about the specific results you want from your appeal. There’s actually a LOT of math you can do to calculate the results you might get (I usually crunch these numbers for my clients). The best return on investment (ROI) for the dollars you spend. Set goals for your fundraising appeal. Like dozens a year.

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Template Fundraising Mail Nonprofit 97

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.

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Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. Facebook, Twitter, YouTube, and Creating Video Content : 15 Hours Weekly.

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Social Media Media Ning Social 249

Byte Technology

JANUARY 14, 2022

The results gave us a clear picture of the benefit of both Brand Awareness and Promotional Broadcast campaigns for Flourish. We had their first of many, patient testimonial videos edited, branded, posted, and ready for promotion within their first few months. We used their business plan and goals to create a Strategic Marketing Plan.

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Marketing Broadcast Analysis Awareness 243

Nonprofit Tech for Good

NOVEMBER 29, 2010

We have 325 social media sites that we post to regularly, but in addition to all of the ones that everyone knows about, two of the most effective are Posterous and TrafficGeyser because we can post once to these accounts and they syndicate out to hundreds of article, podcast, blog, video and photo sites at once. Please summarize your ROI.

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Social Media Interview Examples Media 263

Forj

MARCH 8, 2017

I know you’ve heard it, “Video is the next big thing” and “Video converts”… Marketers hear this all day long, and it’s true. Videos are a great way to reach your audience and resonate on a personal level. Video can be a scary thing, especially if you’re the one in it.

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Process Video Campaign eLearning 28

Nonprofit Tech for Good

APRIL 14, 2013

Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. Link to video on the HRW YouTube Channel. Link to YouTube video embedded on the Mercy Corps website. Bottom of e-Newsletter: 1.

Newsletter 243

Newsletter Learning Social Media Social Network 243

Nonprofit Tech for Good

DECEMBER 9, 2009

Many nonprofits still struggle with how to measure Social Media ROI and are not so clear on what exactly the benefits are of utilizing social media. Nonprofits that do utilize social media will have more control and will show up in real time results more often. Here’s a video demo from Google: Tags: 100 Word Google Social Search.

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Search Review Time Organization 188

Bloomerang

JUNE 11, 2021

Seeing results coming in. . Twitter | LinkedIn | The post [VIDEO] Creative Ways People Contribute to Community appeared first on Bloomerang. Perhaps it’s not. I’m thinking you actually have to just select one. So with that, just say what’s the community that you’re most connected to? Keep going. All right. .

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People Community Video Podcast 76

Volunteer Hub

MARCH 26, 2021

Before we jump into the ways VolunteerHub can streamline your volunteer centers program, check out this video overview of how VolunteerHub works. . In VolunteerHub, reports can be generated quickly and used to evaluate volunteer trends, activity, preferences, and ROI. Return on Investment (ROI).

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Volunteer San Diego Case Study ROI 54

Nonprofit Tech for Good

APRIL 8, 2012

campaigns in order to maximize ROI (Return on Investment). Next, the webinar highlights the need to create a video and digital photography library and demonstrates how to use Windows Live Photo Gallery and Windows Live Movie Maker to create videos and slideshows for YouTube and Flickr. The webinar begins with defining Web 1.0

Asia 100

Asia Social Media Library Singapore 100

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." It uses metrics to measure your results and help you improve your strategy over time. What are the results?

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ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. Ryanne Hodson and Jay Dedman, Video and Storytelling. What's common to both is the use of metrics to measure results. You must be able to attain ROI.

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ROI Social Media Reflection Question 50

NonProfit Hub

APRIL 17, 2024

You could create blog posts that incorporate social media posts and TikTok videos to appeal to younger audiences’ interests. Accessible content , with alternative text for images, captions for videos and audio elements, sufficient color contrast , and other usability must-haves. Simple language free of jargon. Google Ads.

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Practice Organization Nonprofit Content 36

Whole Whale

SEPTEMBER 22, 2020

Users must submit an email to get full score results. Think about how you might match up personality traits with elements of your cause and create a fun matching quiz form that requests email at the end to get the results. Here is a video on using LinkedIn Ads for nonprofits. Online quizzes. Personality match. Paid: Twitter ads.

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Ideas Donor Work Online 98

Pamela Grow

JANUARY 11, 2024

We faced a global pandemic, resulting in oftentimes disastrous fundraising. Better storytelling/more humanity Whether told face-to-face with a major donor, in a thank you video, or in your fundraising emails, stories are the most powerful tool in your fundraising and marketing arsenal.

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Trend Storytelling Paypal Mail 59

Nonprofit Tech for Good

JANUARY 17, 2019

There’s no need to be active on all social channels if you don’t get ROI from them. Ideally, it’s good to test tools around scheduling, campaign management, image and video editing to find what works best for your organization. 3) Decide on your channels. The next step is to focus on your best-performing channels.

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Calendar Social Media Content Media 278

Nonprofit Tech for Good

MAY 13, 2016

And email ROI and online giving is up, up, up! Short videos, short online articles, and short emails keep donors the most engaged, informed, and inspired to give. But digital and mobile app payments are coming. The global internet population is set to triple in the next four years. The Internet of Things will transform our world.

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Social Media Stats NGO South America 100

Tech Soup

MAY 16, 2017

In the larger IT world, the tool for doing this is an ROI analysis or return on investment case. How to Make an ROI Case. An ROI analysis is a decision-making document for any IT purchase. Here's an example of an ROI spreadsheet for a large IT investment. The Narrative Part of an ROI Analysis.

Technology 60

Technology Adobe ROI Analysis 60

Nonprofit Tech for Good

JULY 20, 2010

80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! Share stories, photos, and videos from events.

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Content Ideas Organization New York 240

Get Fully Funded

FEBRUARY 22, 2022

Organizations that overspend on fundraising are often working inefficiently, spending on fundraising strategies that are not getting results. Here’s a video where I explain how to categorize expenses so you can more easily fund your overhead: [link]. Sharing polished, professional-quality videos. Here in the U.S.,

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Fundraising Charity Mail Nonprofit 132

Bloomerang

JUNE 14, 2021

Survey results suggest a seven-year increase, on average, in the rate at which companies are developing digital products and services. Was it yielding positive results? . How was the ROI? . How are you measuring commitment and ROI? . Digital product acceleration is trending across businesses worldwide. .

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Digital Strategy Nonprofit Phase 118

Nonprofit Tech for Good

JANUARY 3, 2012

But first steps first… 11 New Year’s resolutions for nonprofit social media managers: 1) Create a “Thank You” video(s) for your 2012 fundraising campaigns. One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML.

Social Media 251

Social Media Media Management Social 251

Nonprofit Tech for Good

JUNE 23, 2020

Facebook has the highest ROI and it is worth investing $100-500 in a test advertising campaign for your monthly giving program. Your Website: According to NextAfter , a pop-up on your one-time donation page can result in a 64% increase in monthly donations. A Live Video “Donate” button. Add a pop-up!

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Practice Online Fundraising Nonprofit 339

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

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Social Network ROI Social Media Network 74

Nonprofit Tech for Good

OCTOBER 14, 2009

Causes had quite a bit of buzz within the nonprofit community when it first came out, but when fundraising results were not all that great compared to “Donate Now&# fundraising, some nonprofits moved on. This is where the vast majority of ROI [Return on Investment] comes from on Facebook, so make sure you use it! Social RSS App.

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Facebook YouTube United States Twitter 220

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

Social Network 74

Social Network ROI Social Media Network 74

Socialbrite

OCTOBER 31, 2021

So it’s no surprise that video marketing has become an efficient way to reach your target audience, whether you run campaigns for a nonprofit, cause organization or social enterprise. So, how do you measure your video marketing efforts? Measuring your video marketing. Measuring the engagement of your videos.

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Measure Video Marketing Guide 59

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

ROI 53

ROI Social Network Social Media Advocacy 53

CauseVox

JUNE 9, 2021

In fact, 1 in 4 solicitation emails from peer-to-peer fundraisers result in donations, compared with 1 in 1,250 emails from a nonprofit. “1 1 in 4 emails from peer-to-peer fundraisers result in donations, compared with 1 in 1,250 emails from a nonprofit…” tweet this. What will not have a good ROI?

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Ideas Online Fundraising Charity 98

Amy Sample Ward

JANUARY 8, 2009

" Social Media ROI | Janet Fouts - Janet Fouts has a great post discussing ROI for social media use. 2008 Online Giving Trends - Connections - Want to compare your 2008 numbers/results to other organizations? 40+ Inspirational Non-Profit Website Designs - Is a website redesign in your organization's 2009 plan?

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Remix Bookmarking ROI Blackbaud 100

Get Fully Funded

MARCH 6, 2023

This harnesses the power of friendly competition amongst the participants, which usually results in more donations. To hold this type of fundraising event, you’ll need a strong team of organized volunteers to register participants, track results, provide support and encouragement for the participants, and gathering sponsors.

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Money Fundraising Fun Sponsor 130

Forum One

JULY 11, 2023

Posts, or threads, on the platform can be up to 500 characters long and can include links, photos, and videos up to five minutes long. Prominent business and celebrity accounts have already made the easy move to Threads as a result, bringing their followers with them.

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Platform Twitter Alternative Info 68

Achieve

JULY 2, 2019

If you don’t have a plan it can lead to inconsistent posting frequency, messaging, and imagery/video. . If you landed on your organizations Instagram feed, would you be able to quickly tell what the mission is based on the videos/images posted in the grid? Mistake #9: Not Tracking Results . Mistake #2: Being Inconsistent .

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Social Media Media Hints Social 52