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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. Your marketing and competition analysis should clearly display marketing and advertising channels that have given you the best ROI. Now you see your ROI and who your customer is.

Marketing 246
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Program Management Statistics: 12 Stats and How to Use Them

Get Fully Funded

Understanding Program Management Statistics Whether you’re assessing future needs or composing an annual report to share with donors, funders, and community members, conducting impact assessment is crucial for tracking progress and driving continued on-the-ground impact. Constituent-Reported Improvements. Fundraising ROI.

professionals

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The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success

Nonprofit Tech for Good

For those of you who have read Social Media for Social Good and have taken my webinar on how to launch a social and mobile media strategy for your nonprofi t, you know that the core of the strategy that I advocate for is tracking and proving your success. That said, below is selection of metrics to track and a brief explanation as to why.

Track 186
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Nonprofit Email: The Rules of Engagement

Pamela Grow

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. The numbers don’t lie!

email 52
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39 Social Media Stats from the 2019 Global NGO Technology Report

Nonprofit Tech for Good

Now its fourth edition, the 2019 Global NGO Technology Report has over 1,000 useful statistics for NGOs, NPOs, and charities worldwide. The stats below represent 5,721 organizations from 160 countries. Please share articles and blog posts with your analysis of the data in the report using #NGOtech19 on social media.

NGO 279
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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

Then you’ll need to apply (you can do this by answering a few questions and uploading a few basic stats). The grants team will go through your report and contact you with the results. Track Your Ads’ Performance At this point, you have a Google Ads account. Track as many as you can.

Grant 152
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Good, Better, Best: How to Become a Tech-Powered Nonprofit

sgEngage

Meeting such high expectations for transparency and ROI requires a lot of time and resources from staff, but the right technology can help your organization operate more efficiently and responsibly, allowing you to focus on your mission and grow your impact. Nonprofits must earn their trust.

Tech 77