Tech Soup

JANUARY 29, 2015

The CEOs of BBB Wise Giving Alliance, Charity Navigator, and GuideStar USA published a second open letter last year with the express goal to "crush" the overhead myth, the idea that overhead ratios should serve as the sole basis for evaluating nonprofit performance. Nonprofit Bookkeeping Test from Blue Avocado.

San Francisco 36

San Francisco Ratio Nonprofit Interview 36

Care2

JANUARY 6, 2009

Some basic KPI's that would be useful to most nonprofit websites: Visitor-to-donor conversion ratio. Understand donors and be donor-centric - What do visitors want to do when they come to your site? Unique visitors per day/week/month. Cost per visitor. Bounce rate. Abandonment rate. Average time on site.

Analytics 54

Analytics Google Websites Metrics 54

Amy Sample Ward

APRIL 27, 2009

test and teweak. assessed the conversation and they had a 58% negative blog/conversation ratio (used manual researching, icerocket, forumtracker, search.twitter, etc.), new that was the metric/goal to track and 6 months later there was only 18% negative ratio. Think like a rocket scientist, document or journal your learnings.

Social Media 102

Social Media Map Strategy Media 102

Nonprofits Source

JUNE 22, 2017

Tangible measurements are easy to calculate and can fall into any number of ratios and equations. Try testing page titles & meta descriptions to optimize your clicks and increase search rankings. You can see where people fall off from your page or if interactive content, like videos, get watched. Cost Per Impression (CPM).

Digital 111

Digital Marketing Guide Chapter 111

Connection Cafe

JANUARY 13, 2020

However, resist the temptation to put too many design elements, pictures, or videos on your site, especially on pages where a user might be looking for something very specific (like your donation page). In terms of visual frontend elements, the contrast ratio between your site’s text and its background is key. Testing and Launch.

Websites 35

Websites Design Site Web 35

Nonprofits Source

OCTOBER 9, 2023

checklist recommends color contrast ratios of 4.5:1 For many organizations, the use case where maintaining these ratios is most difficult is when a photo is used as the background for text, as the image’s color variations create inconsistent contrast. Closed captions for videos. The WCAG 2.1

FAQ 52

FAQ Accessibility Websites Design 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Ryanne Hodson and Jay Dedman, Video and Storytelling. You want to make this a quick test. I wrote a lot of about ways that you can think about intangibles in a post called "Can You Quantify Love?" ( part 1 , part 2 ) Is there a general time ratio or average percentage of time spent on ROI measures vs the actual work?

ROI 50

ROI Social Media Reflection Question 50

Care2

JANUARY 6, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Analytics 54

Analytics Google Social Media Websites 54

Bloomerang

AUGUST 5, 2021

A high open rate to click-thru rate (CTR) ratio helps you determine the efficacy of your content. Open rates are helpful with A/B testing. Your organization needs to test what day and time is best to send out your newsletter. For example, send them an email with a special birthday video greeting.

email 132

email Change gMail Rate 132

Nonprofit Tech for Good

MAY 18, 2013

Chapter 4 :: Follow on a 1:1 Ratio on Twitter. Change to “Follow on a 1:1 ratio or at least follow more often.” That said, in the book I wish I would have written to “Follow on a 1:1 ratio or at least follow more often” – here are four reasons why. Chapter 5 :: Producing and Editing Videos.

Social Media 258

Social Media Social Chapter Media 258

Bloomerang

JULY 6, 2022

These platforms take the guesswork out of donation page design by offering tried-and-tested templates that still allow you to fully customize your page to your organization. Include alternative text for images and captions for videos. You can also use A/B testing here to determine the giving amounts that result in the most donations.

Donation 93

Donation Practice Gift Nonprofit 93

Nonprofit Tech for Good

OCTOBER 22, 2012

Chapter 4 :: Follow on a 1:1 Ratio on Twitter. Change to “Follow on a 1:1 ratio or at least follow more often.” That said, in the book I wish I would have written to “Follow on a 1:1 ratio or at least follow more often” – here are four reasons why. Chapter 5 :: Producing and Editing Videos.

Social Media 247

Social Media Social Chapter Media 247

Nonprofit Tech for Good

JANUARY 30, 2021

And when we are off the clock, we take virtual trips to foreign countries, cook on live-demo video calls, and shimmy around our living rooms with fellow Zumba dancers who could be anywhere in the world. Before your presentation, take the time to record some video tests on the platform you are using with a few parts of your presentation.

Slides 304

Slides Professional Tips Rhode Island 304

Nonprofit Tech for Good

MAY 18, 2013

Chapter 4 :: Follow on a 1:1 Ratio on Twitter. Change to “Follow on a 1:1 ratio or at least follow more often.” That said, in the book I wish I would have written to “Follow on a 1:1 ratio or at least follow more often” – here are four reasons why. Chapter 5 :: Producing and Editing Videos.

Social Media 207

Social Media Social Chapter Media 207

Museum 2.0

AUGUST 26, 2008

Visitors can send audio, text, or even video from their phones and need not be constrained by whatever particular format the museum offers in a kiosk. One of the surprises that arose from that experiment was the high participant-to-spectator ratio. contributions. Finally, there's diversity of comment format. comment rate.

Museum 20

Museum Audio Participatory Phone 20

Qgiv

DECEMBER 22, 2022

Book entertainment like a live band and add in videos of your emcee showing off various auction items to drive bids and give your participants a better idea of what they’re bidding on. Do you have some avid video gamers amongst your supporters? Don’t be afraid to get creative! Game-a-thon. Virtual trivia night.

Ideas 52

Ideas Fundraising Virtual Movie 52

Nonprofit Tech for Good

JANUARY 30, 2021

And when we are off the clock, we take virtual trips to foreign countries, cook on live-demo video calls, and shimmy around our living rooms with fellow Zumba dancers who could be anywhere in the world. Before your presentation, take the time to record some video tests on the platform you are using with a few parts of your presentation.

Professional 189

Professional Tips Online Slides 189

Bloomerang

JANUARY 7, 2022

Test all Software Beforehand. Test All Software Beforehand. Try donating to your own nonprofit to test out the software. Providing videos and educational content to your supporters. . Expert Giving Tuesday Tips. Keep Giving Tuesday in Perspective. Start Planning Early. Optimize Your Donation Page. Analyze Campaign Data.

Campaign 100

Campaign Ideas Giving Tips 100

Bloomerang

JULY 20, 2023

Launch and promote fundraisers Before you launch your fundraisers, test your donation buttons by donating to the campaign yourself. These gifts can be matched at a 1:1, 2:1, and even 3:1 ratio. Video fundraising 20. Only test one change at a time so that you know which change grabbed supporters’ attention.

Ideas 77

Ideas Online Fundraising Tips 77

Nonprofits Source

FEBRUARY 25, 2017

The efficiency ratio , also known as the revenue to cost ratio. The best part of the efficiency ratio is that it doesn’t involve any complex math. Use the efficiency ratio to calculate the ROI of your marketing activities. High-resolution photos and videos to retain attention. Just basic knowledge of arithmetic.

Content 40

Content Leadership Marketing Files 40

Get Fully Funded

FEBRUARY 1, 2023

The generally recommended contrast ratios are 4.5:1 You can find a variety of tools online to help you check contrast ratios and test whether your website provides a positive user experience for colour blind audiences. Compress image and video files before uploading. 1 for standard text and 3:1 for headings and graphics.

Accessibility 64

Accessibility Design Websites Practice 64

Nonprofits Source

JANUARY 13, 2017

The constant pressure to create engaging content to reach members can test even the most seasoned of professionals. Include video testimonial – If possible, record a video testimonial to supplement your case study. I recommend starting with a smaller budget so you can a/b test ad variations that perform best.

Research 89

Research Marketing Case Study Search 89