What is CAPI and how will it impact your nonprofit?
Media Cause
DECEMBER 2, 2022
This change was a major hit to Meta, Facebook’s parent company, as they projected a $10 billion revenue hit as a result of Apple’s newest privacy switch. This way of tracking has quite a few challenges that CAPI is geared to fix, such as privacy based browsers that automatically block web trackers. . Privacy vs performance.
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