article thumbnail

Is Creating Content Actually Expensive or Are People Just Doing It Wrong?

Association TV

Do you find yourself constantly worrying about how your association is going to pay for the videos you need to engage and inform your members? No, this isn’t some shady video-based, get-rich-quick scheme. To boil it down: bad video programming is a cost center. Good video programming is a value center.

Content 296
article thumbnail

6 Tips to Create Fundraising Videos That Drive Donations

Wild Apricot

Fundraising videos build your case for support, providing viewers with an in-depth look at your organization and inspiring them to take action. It’s no surprise, then, that 57% of people who watch fundraising videos go on to make a donation.

Video 201
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

By Doug Scott , the founder of Tectonic Video , a leading video agency for nonprofits. and around the world to create award-winning videos that drive results. Imagine that you’re scrolling through Facebook or Instagram and start watching a video from a nonprofit organization. My team at Tectonic Video wanted to find out.

Video 312
article thumbnail

Setting The Tone: The Impact of Music Choice in Video Development

Association TV

Why do people love to meticulously create curated playlists for events, for their day or for a certain mood? The same applies for your video project; your choice of song gives you the power to influence the way your audience feels. Well, it’s because they want to evoke a specific feeling or vibe with every selected tune.

Music 293
article thumbnail

2D vs 3D: Choosing the Right Animation Style For Your Video

Association TV

Studies have shown that people prefer to be marketed to using video content. In fact, 72% of consumers would rather learn about a product by way of video than any other medium ( HubSpot ). There are many options when it comes to video, including full-production live-action filming, through to basic text and photos on-screen.

Video 158
article thumbnail

Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. Facebook has, for a couple years now, committed to making their platforms “video first.” Consumers ranked video as their favorite form of content from brands.

article thumbnail

[VIDEO] Creative Ways People Contribute to Community

Bloomerang

Lindsay Simonds will decode the top five most impactful ways people contribute to communities. If you’re watching the recording, hope you’re having a good day because we are here to talk about some creative ways that people are contributing to the community. Full Transcript: – [Lindsay] Okay. . I’m Steven.

People 77