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The Importance of Data Analytics for Fundraising Events

Achieve

Repositioning the call-to-action to a more prominent place in your email can help address this issue. Event Activity If your event spans multiple days or weeks, maintaining high interest and keeping it top of mind with your supporters is key to maximizing your fundraising potential. An acceptable bounce rate is around 2%.

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4 Key Benefits of Employer Matching Gifts for Nonprofits

sgEngage

Before diving into the benefits, it’s important to recap the basics of these matching gifts in the first place. According to these statistics from Double the Donation , 91% of companies match donations at a dollar for dollar ratio, while 5% match at even higher levels such as 2 or 3:1. Increased supporter engagement.

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Making the Web Accessible: Color Choices

Media Cause

Paying attention to contrast ratios is one of the easiest ways we can adapt our websites to be more accessible for color blind people. It’s important to design with accessibility in mind at the outset of a project. Make sure proper alt text is in place for images for those who need to use screen readers.

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Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions

Bloomerang

I stick by them as a place to begin. With that in mind, the focus should be on them, not on you or your organization. . Here’s an example: As you can see, the ratio of ego-centric to donor-centric pronouns is an astonishing 18:3. What’s happening in the world that’s top of mind for your donors ? . how you would talk).

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How to Engage Donors Effectively with Matching Gifts

Allegiance Group

When available, share donation minimums and maximums, qualifying nonprofits and employees, match ratios, submission deadlines, and more. And it all takes place while donors are already engaging with your cause! You’ll want to keep your timing in mind here, too. Follow up on unclaimed matches post-transaction. But they might not!

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Matching Donations: A Nonprofit’s Guide to Doubling Impact

DipJar

The top matching gift companies offer generous match ratios and maximum match amounts per employee. For example: Disney will match donations between $25 and $25,000 at a ratio of 1:1. Apple will match up to $10,000 at a ratio of 1:1 for active employees. Google will match up to $10,000 at a ratio of 1:1 for active employees.

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Website Design for NGOs: 5 Essential Strategies

sgEngage

As you read through these strategies, keep your supporters in mind. Keeping your supporters top of mind will help you create a website that gets real results. . You can even create a supporter persona, a semi-fictional person made up of your supporters’ characteristics, to help you brand with your users in mind. .

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