Remove Attention Remove Mind Remove Place Remove Ratio
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The Importance of Data Analytics for Fundraising Events

Achieve

If this occurs, try experimenting with different subject lines and injecting a sense of immediacy to ensure your email content receives the attention it deserves. Repositioning the call-to-action to a more prominent place in your email can help address this issue. The average nonprofit email click-through rate is about 3%.

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Making the Web Accessible: Color Choices

Media Cause

Paying attention to contrast ratios is one of the easiest ways we can adapt our websites to be more accessible for color blind people. Paying close attention to the amount of contrast present between text color and the background is one of the most important things to consider first.

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Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions

Bloomerang

I stick by them as a place to begin. With that in mind, the focus should be on them, not on you or your organization. . How often do you use “I,” “my,” “our,” “we,” or the name of your organization vs. Here’s an example: As you can see, the ratio of ego-centric to donor-centric pronouns is an astonishing 18:3.

Question 142
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Website Design for NGOs: 5 Essential Strategies

sgEngage

As you read through these strategies, keep your supporters in mind. Keeping your supporters top of mind will help you create a website that gets real results. . You can even create a supporter persona, a semi-fictional person made up of your supporters’ characteristics, to help you brand with your users in mind. .

Design 81
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Which Fundraising Events Bring in the Most Money for Small Nonprofits?

Get Fully Funded

Events are a great way to bring like-minded people together and have a good time in the name of your cause. Both have their place and can be highly profitable. Pay attention to the donor/attendee experience, then weigh out the potential cost and get ready to PLAN, PLAN, PLAN!

Money 130
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7 Practical Tips for Engagement with a Higher Purpose On Social

Beth's Blog: How Nonprofits Can Use Social Media

LinkedIn groups and company pages are a great place to encourage this type of engagement. Guy notes that the ideal ratio of peoples’ comments to your responses is one-to-one. Images Drive Engagement But Choose Wisely: In age of information overload and so many connections, visual content is more attention grabbing. or “Love it!”

Practice 107
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Major Gifts: Defining and Enhancing Your Strategy

Connection Cafe

According to a new benchmarking study sponsored by the Association of Philanthropic Counsel and funded by MarketSmart “ major gifts ” haven’t yet found their equitable place among donors or the non-profits that receive them. Does Major Gifts Fundraising Get Enough Attention? Benchmarking Major Gifts. per person.

Gift 35