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See, Say, Feel, Do: Metrics for Social Media

Amy Sample Ward

I am a big fan of actionable metrics. Fenton’s guide divides up the kinds of metrics you can focus on under the headings See, Say, Feel and Do. Ss I suggest in my Community Mapping approach , the actions and metrics should be mapped against the segments of the community doing them. What do you think?

Metrics 227
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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. The key, though, is doing it in a way that delivers maximum ROI. This should generate enough data to give you a good sense of your cost per action and ROI. 5) Select metrics and monitor campaign performance.

Facebook 235
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Bridge Conference: Social Media ROI: Mapping Metrics to Strategy

Beth's Blog: How Nonprofits Can Use Social Media

This week's theme is social media ROI. That's what I've been thinking, speaking, and writing about and have also recruited guest posts on this topic. I also pointed to Charlene Li's new report on engaged brands and the connection to financial performance. I still got heckled by skeptics (and on Twitter no less!).

ROI 78
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From TechPresident: Facebook Haggadah: A Case Study in Viral ROI

Amy Sample Ward

Sifry , the co-founder of Personal Democracy Forum, took a closer look at ROI for Facebook apps in his piece last week Facebook Haggadah: A Case Study in Viral ROI (Is This App Different From All Other Apps?) Soon it was being retweeted all over Twitter , and for good reason. for TechPresident. Ones you really don’t like?

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Supporting a Nonprofit Business Plan: A Leader’s Guide to Guiding Your Board

Neon CRM

Operations & Leadership 7 Donor Survey Questions You Should Be Asking 11 min read Read Now Set Realistic Strategic Goals Through Reporting Reports help guide board members on strategic goals and objectives. The report gives that board member empirical evidence that that proposed growth would likely be unattainable.

Guide 52
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Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy

Beth's Blog: How Nonprofits Can Use Social Media

And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. In the Into Focus report , See3, YouTube and Edelman surveyed nonprofit staff and found that the clear majority recognizes the power of video.

Video 139
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The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success

Nonprofit Tech for Good

That said, below is selection of metrics to track and a brief explanation as to why. Other Metrics. In the far left column, add the metrics you want to track. Under the green row, add your fundraising metrics. At the beginning of each month, plot your metrics. SUM your totals for monthly columns and annual rows.

Track 185