Amy Sample Ward

JANUARY 2, 2009

5-Part Social Media Strategy Process. One great way to help guide you in the process of identifying and selecting the most appropriate technologies is to ask your community! Identify what measures of success can be used. What part of the 5-step process above was the hardest part for your organization to tackle?

Social Media 102

Social Media Process Media Social 102

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy RSS 81

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

ASU Lodestar Center

JANUARY 11, 2013

Other evaluation forms include: process evaluation, which requires that specific program activities and procedures be reviewed in order to help explain why a program worked or did not work; and program monitoring, which uses in-process measures to track whether a program is being executed as designed. Nonprofits and evaluation.

Research 82

Research Culture Evaluation Arizona 82

Amy Sample Ward

AUGUST 18, 2009

One great way to help guide you in the process of identifying and selecting the most appropriate technologies is to ask your community! Identify what measures of success can be used. Just as part of the social media strategy process in step 3 above calls for evaluation, so does the overall process. Review the POST Method.

Social Media 190

Social Media Strategy Media Social 190

Nonprofits Source

JUNE 22, 2017

Step 2: Set expectations and key performance indicators to measure progress. Next, measuring the impact of your digital marketing can be broken down into two ways: Tangible Measurements : Are typically revenue focused where the desired outcome is to sell a service or receive donations while accounting for expenses.

Digital 111

Digital Marketing Guide Chapter 111

Connection Cafe

MAY 7, 2014

With proper planning and preparation, a budget should be a reflection of the strategic, long-term plans for your organization, and should serve as an annual framework against which your organization can measure financial success and directional movement towards your goals. What are the steps to creating a budget? Why does this work?

Blackbaud 36

Blackbaud Team Management Lesson 36

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

I started the Webinar asking folks to type into the chat the first few words that popped into their heads when they heard the phrase "ROI." As you can see the words paint a picture of a traditional ROI analysis, with the emphasis on quantitative, measurable results. What's common to both is the use of metrics to measure results.

ROI 50

ROI Social Media Reflection Question 50

Care2

JANUARY 6, 2009

Now in part 2, we will cover how to establish which key performance indicators (KPIs) youll be using to measure success. Out of the box, Google Analytics provides a lot of useful metrics, such as visitors, pageviews, most popular pages, and a variety of other helpful data. Which metrics will help you achieve it?

Analytics 54

Analytics Google Social Media Websites 54

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

Ideas 99

Ideas Guide Online Fundraising 99

Bloomerang

JULY 20, 2023

Online fundraising is the process of raising funds from supporters via the internet, usually using an online donation page. Offering online fundraising opportunities makes the process of donating easy for your supporters. Some solutions allow you to track key metrics via an online dashboard for various campaigns.

Ideas 79

Ideas Online Fundraising Tips 79

CauseVox

JUNE 1, 2021

Our brains are wired for visual information; people process images 60,000 times faster than words. 5) Fundraising Metrics. The most straightforward performance metric is the dollar amount raised. This metric should reflect both online and offline donations, ideally, as close to real-time as possible. Consider this.

Websites 52

Websites Fundraising Site Create 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog. Next, you need to know the right metrics to use, and employ the proper tools to collect the data. Most important, you need a strategy—either for yourself or for a team—to gather insights from your metrics.

Measure 95

Measure Tips Metrics Bookmarking 95

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Figuring out the Return on Investment for your blog can't be done with a single metric. I do that with a grain of salt.

Metrics 50

Metrics ROI Measure Content 50

Nonprofits Source

NOVEMBER 21, 2022

Google actively measures your quality scores, maximum cost-per-click, and click-through rates to monitor your account activity. Ticket sales, donations, petition signatures, and email list registrations are all metrics you can use to measure your nonprofit’s marketing progress. Increased Conversions. Welcome and Policies.

Grant 97

Grant Nonprofit Digital Metrics 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I also don't want to get too deep into geeky measurement crap. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go.

Metrics 56

Metrics Social Media Media ROI 56

ASU Lodestar Center

MAY 4, 2011

News and World Report , and Money routinely publish stories that emphasize program spending and fundraising cost ratios. Federated campaigns often "help" their donors make giving decisions by prominently publishing such ratios next to the organizations names. A lot of people really didnt like the approach. But thats okay.

Teach 90

Teach Ratio Student Classes 90

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

I took a look at a couple of the measurement tools available for Pinterest and got on the waiting list for Pinerly after reading this analysis from the Poynter Blog based on stats provided by Pinerly. Rick Kats kindly sent me a spreadsheet of metrics for 6 nonprofits that were early adopters, using it consistently and best practices.

Benchmark 102

Benchmark Photography Ratio Stats 102

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. Kaushik offers up some metrics for blogging: Raw Author Contribution (posts & words in post).

Measure 50

Measure Social Media Tools Technorati 50

Nonprofits Source

NOVEMBER 8, 2022

Make sure your goal is specific and measurable. Assign relevant metrics to each goal. Check in on these metrics regularly as you carry out your strategy. . Use the information you gathered throughout the research process to develop audience personas for each of the major audience groups you identified.

Content 75

Content Strategy Create Websites 75

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools. Measuring the success of social media efforts can't be done with a single metric.

Reflection 50

Reflection Measure Technorati ROI 50

NTEN

MAY 5, 2015

He attributes Water for People’s success to their relentless focus on (and measurement of) outcomes. Personally, I have been futzing around with learning R (a statistical/data manipulation language) and have passing knowledge of a lot of the concepts that these fellows addressed—machine learning, natural language processing, etc.

Data 36

Data Conference Report Proposal 36

Connection Cafe

DECEMBER 5, 2017

We all use data and analytics in some measure every day to guide our strategic planning and tactical decision making. Data and the understanding and interpreting of metrics is something I have to work hard at, because it simply does not come naturally to me. Lifetime value measurements. by Jann Schultz.

Analytics 33

Analytics Data Analysis Metrics 33