Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits.

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Practice Online Fundraising Nonprofit 339

Whole Whale

AUGUST 25, 2021

Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. Very large charitable donations—categorized here as gifts of $100 million or more… that were publicly announced totaled at least $3.3 Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.47.

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Stats Trend Mail Fundraising 96

Greater Giving

NOVEMBER 15, 2022

Check out our last-minute GivingTuesday marketing tips. Make recurring gifts an option! Want more quick ways to improve your online giving page and encourage donors to complete their gift? TIP: Encourage giving with a matching gift campaign! Email Marketing. Can they commit to a gift that day?

Fundraising 98

Fundraising Social Media Gift Sponsor 98

sgEngage

NOVEMBER 3, 2021

Corporate giving opportunities like matching gift programs, volunteer grants, and fundraising event matches allow nonprofits, donors, and corporations to build and grow mutually beneficial partnerships. increased corporate social responsibility, cause marketing opportunities , improved public opinion? Direct mail.

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Program Donor Giving Gift 97

sgEngage

APRIL 3, 2023

The shopping fundraiser program can also create branded marketing materials to help your nonprofit remind supporters to continue shopping for your cause over time. With the right program, you’ll be able to view real-time data on your fundraiser so you can easily recognize your top supporters and make improvements to your marketing strategy.

FAQ 70

FAQ Ideas Fundraising Nonprofit 70

Achieve

JANUARY 27, 2023

Market recurring giving. Now, it’s time to open up the option of recurring gifts to your supporters. Here are some other ways to optimize your donation form for recurring gifts: Add suggested giving amounts. Embed a matching gift tool. Market recurring giving. Optimize your online donation form.

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Program Giving Gift Mail 52

Neon CRM

MAY 31, 2023

Direct Mail Fundraising is Responsible for 60–80% of Revenue Online donations’ popularity continues to rise, but direct mail isn’t dead. In fact, 60–80% of all fundraising revenue is raised through direct mail. It can be difficult to track people who read a direct mail appeal and respond by donating online.

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Statistics Fundraising Metrics Mail 97

Bloomerang

MAY 31, 2022

Keep in mind that successfully carrying out a powerful fundraising strategy requires a strong partnership between your organization’s marketing and fundraising staff. Major gifts. Your fundraising strategy should focus heavily on cultivating major gifts. Email marketing software.

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Strategy Develop Fundraising Nonprofit 103

sgEngage

OCTOBER 27, 2021

Employer matching gifts offer ample benefits to each stakeholder, including the company matching the gift, the employee making the initial donation, and the nonprofit receiving the funds. . Some of the most notable advantages to nonprofits from employer matching gifts include: Added fundraising revenue.

Gift 81

Gift Benefit Ratio Nonprofit 81

Bloomerang

JUNE 1, 2022

to submit tax-deductible gifts. Most nonprofits generate at least two “touches” with supporters during the year-end fundraising season using a variety of marketing platforms. Direct mail is the most popular year-end giving marketing method. Which marketing platforms received the most engagement?

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Guide Giving Nonprofit Metrics 107

sgEngage

SEPTEMBER 22, 2021

Here, we’ll discuss a few of the most common types of programs and how you can leverage each for your nonprofit: Matching gifts. Matching gift programs are one of the most common types of corporate philanthropy and are well-loved by nonprofits, companies, and employees alike. Volunteer grants.

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Philanthropy Organization Gift Donation 80

Nonprofits Source

OCTOBER 25, 2023

Technology is increasingly changing the future of nonprofit marketing , which is why your organization must leverage its software to keep up. And using nonprofit software to help you look at your donor data like a marketer can be your secret fundraising weapon. Text, email, direct mail?

Marketing 52

Marketing Support Demographics Nonprofit 52

Greater Giving

JULY 18, 2023

Gathering donor data requires a thoughtful approach that ensures the information you collect is helpful to your fundraising and marketing teams. Respect their preferences by understanding if they prefer email, direct mail, phone calls, or social media outreach. This can help locate major gift prospects or upgrade opportunities.

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Data Donor History Demographics 98

Allegiance Group

JUNE 7, 2023

3 FAQs How Marketing Can Increase Donations Let’s get started by walking through the different people and groups you’ll ask for donations to your nonprofit. Want to grow your relationships with donors through marketing? Additionally, they can give at different levels, ranging from small, one-time gifts (e.g., $10) Businesses.

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Donation Practice Fundraising Gift 52

Saleforce Nonprofit

JULY 21, 2021

So when you use a main CRM database, such as Nonprofit Success Pack (NPSP), along with an assortment of ‘satellite’ systems for online giving, fundraising events, email marketing, eCommerce, volunteers, and the like, data integrity has to be top of mind. She also gets no gift acknowledgement because of the erroneous email address.

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Integration System Los Angeles Picture 120

Saleforce Nonprofit

AUGUST 31, 2022

Tools like iWave streamline our prospect research by automatically aggregating and analyzing publicly available data to create rich (pun intended) donor profiles for our major gift officers. Donor prospects in Salesforce with an iWave Score of 4 get added to the major gift portfolio. An ask too high and you might miss a gift entirely.

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Gift Strategy Amazon Digital 69

Qgiv

SEPTEMBER 28, 2022

Kate Kramer is the Partner Marketing Manager at Bloomerang. She has over 15 years of development and marketing experience. Show donors how you’re putting their gifts to good use. One way you could make your efforts more memorable is by sending new donors small, unexpected gifts, such as branded water bottles or stickers.

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Donor Virginia Retention Gift 69

Qgiv

FEBRUARY 13, 2023

You should also be able to integrate with your email marketing tools so you can easily share your event registration page with your mailing lists! Bloomerang will also help you organize your donation streams when you’re directing multiple fundraising campaigns.

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Registration Software Nonprofit Gift 52

Top Nonprofits

JULY 26, 2021

In addition to branding, you can optimize your donation page in a number of other ways to increase your donation completion rates, gift averages, and recurring donations. If you include suggested giving amounts on your donation form, consider adding a brief explanation of what a gift of that size could theoretically accomplish.

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Donation Nonprofit Gift Channel 111

Top Nonprofits

MARCH 12, 2021

Consider adding direct mail appeals alongside your mobile strategy to capture a wider audience and boost your conversion rates. A rising trend in direct mail campaigns is including your text-to-give number and keyword in your letters, which is an effective way to integrate your digital and physical channels.

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Trend Campaign Fundraising Mobile 98

sgEngage

FEBRUARY 4, 2022

The sector is moving away from galas and golf tournaments toward a strategic focus on raising more through major gifts. But it’s not just about the insights and value generated – it’s about honoring the data in a way that matches our core values. Sisters of Charity found big financial impact.

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Data Houston Classes Analytics 91

M+R

FEBRUARY 5, 2021

One of the most astonishing things we’ve found in our digital marketing to these high-value audiences is that just a very small lift in performance among them can yield significant increases in revenue. Finding your audience part 2: matching to digital marketing channels. MASS EMAIL. DISPLAY ADS. Major Donors.

America 105

America Digital Audience Channel 105

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Learn from direct response – Direct response ads that elicit direct orders reveal what really sells. Apply those lessons.

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Lesson Fundraising Digital Test 59

Bloomerang

SEPTEMBER 7, 2021

After all, it’s easier to sell tickets than ask for a gift. . The only more expensive strategy is direct mail donor acquisition. Direct costs. This includes things like printing, marketing, rental, food and beverage, servers, coat check, transportation, decorations, entertainment, audiovisual, etc. .

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Analysis Benefit Ratio Fundraising 135

Achieve

APRIL 28, 2022

A simple email with a direct call to action will no longer cut it. . Promote matching gift opportunities. Consider adding tools that integrate with your website, including payment processing, virtual event hosting, donor management, and matching gift software. Promote matching gift opportunities.

Donor 59

Donor Tips Online Gift 59

Get Fully Funded

MARCH 16, 2021

Direct mail is a valuable fundraising strategy, but figuring out how to send a nonprofit appeal can be confusing. You’re just mailing a letter asking for a donation, right? If you’re a beginner at mailing fundraising appeals , it’s really important that you understand the strategy and psychology behind what makes a good letter.

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Results Mail Nonprofit Money 98

Nonprofits Source

APRIL 15, 2024

This is why a strong marketing strategy is essential. To successfully amp up support for your -thon event, try these marketing strategies: Outbound campaigns. To effectively plan and market your golf tournament among your donors, you’ll want to follow a few key steps: Secure corporate sponsorships.

Marketing 52

Marketing Fundraising Tips Registration 52

Saleforce Nonprofit

OCTOBER 6, 2021

By: Piper Sullivan, Product Marketing Manager, Fundraising and Lori Borg, Senior Product Marketing Manager. Make a small donation to your organization and check the following: How many clicks does it take to successfully make a gift? As the donor, what message do you receive on the donation page following your successful gift?

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Giving Fundraising Marketing Product 65

Bloomerang

AUGUST 29, 2023

Bloomerang Online fundraising platform overview: Bloomerang is the top donor management solution on the market. Catch your donor’s eye by leveraging Donately’s customization features and branding the page to match your organization’s branding. Integrate with other top platforms on the market, including Bloomerang.

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Platform Donation Online Fundraising 61

Qgiv

APRIL 26, 2022

As digital wallets have become more commonplace, the number of donors making gifts via check has decreased. Many donors will prefer to give right on your website via their digital wallet as opposed to mailing in a physical check. They cited the performance of the stock market as a driver of this growth. Text fundraising.

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Trend Camtasia Nonprofit Video 96

Media Cause

JUNE 28, 2022

Use a matching gifts database. These include: Adding text directions outside information fields. Adding text directions or examples inside of an information field can be useful for some of your donors, but make sure to add directions outside, as well. Use a matching gifts database.

Donation 52

Donation Giving Database Gift 52

CauseVox

JUNE 28, 2021

With the help of Giving Tuesday Now’s marketing, Catalogue for Philanthropy shared information about their event and the many nonprofits it was supporting leading up to the event. Leave yourself plenty of time to get teams together and market the event. Donation Match Drive. Leverage your donor’s donation with a match.

Charity 98

Charity Ideas Fundraising St. Louis 98

sgEngage

MARCH 8, 2022

Held during the first week of April, Tartan Tuesday invites all members of the Maryville College community to support the programs and causes that are important to them and help the College earn challenge gifts. A participation goal (either trying to achieve a specific number of donors or gifts) seems to work best.

Giving 67

Giving Phase Gift Channel 67

NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Including last year’s gift amount. When asking for donations, include funding opportunities that match your constituents’ interests.

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email Raise Cancer Info 230

sgEngage

APRIL 10, 2023

Then, for your next campaign you might update your marketing materials and messaging strategy to align with younger donors’ interests and engage with them on the platforms they frequent. To expand your audience, consider how you can take a multi-channel marketing approach. Start testing your outreach plans. Wealth indicators.

Demographics 72

Demographics Retention Donor Research 72

Qgiv

APRIL 13, 2021

According to our research report, Navigating the Unknown: Findings to Future-Proof your Fundraising , social media posts were the number one drivers of charitable gifts in 2020. For nonprofit marketers and fundraisers alike, learning how to fundraise on social media is a must. So how do you get to this second gift sweet spot?

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Social Media Donation People Media 115

DipJar

JUNE 20, 2023

Your strengths and weaknesses are the internal factors that your nonprofit deals with, including staffing considerations, marketing plans , and the software tools you use to run your organization. Marketing strategy Your marketing approach can also benefit from a strategic analysis.

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Analysis Guide Nonprofit Retention 52