The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing
Nonprofit Tech for Good
JULY 5, 2020
Now consider all of the different ways you could tell that story, including narrative voice, structure and imagery. This video went viral because it combines arousing emotions (jubilation, triumph) with high-dominance emotions (pride, mastery) and surprise (A dog saved his life? Watch what this group of teens did for their community.
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