What are Key Messages and How Can Nonprofits Use Them Effectively?
Nonprofit Tech for Good
NOVEMBER 7, 2021
Here’s an example of a successful print campaign where every aspect reinforced the key messages: The New Israel Fund (NIF) was embarking on a $40M Legacy campaign in honor of their 40 th anniversary. NIF is dedicated to ensuring ALL citizens of Israel — Arabs and Jews alike — have equal rights in a shared society.
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