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2016 Nonprofit Email Deliverability Study: Spam Still Costing Nonprofits Thousands

EveryAction

Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising. Download a copy of the report now - it's free. Why analyze email deliverability? billion emails last year alone.

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Emailing Like a Pro: Navigating Gmail and Yahoo’s New Sender Requirements

The Modern Nonprofit

Keeping our valuable supporters in the loop, and ensuring our messages land right in their inboxes, not the dreaded spam folder. As of February 2024, they’re dialing up their fight against spam with a fresh set of sender requirements. Let’s Keep Those Spam Rates below 0.3% Best Practices?

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3 Simple Email Improvements to Make More Money During EOY Fundraising

EveryAction

It’s affected by a lot of factors (and the rules are always changing), but spam and spam-related issues are generally the most common determinants of deliverability successes and failures. Normally, fundraising teams use open rates, clicks, and conversion metrics to measure the success of email campaigns.

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10 Blogging Best Practices for Nonprofits

Nonprofit Tech for Good

At the time, it was a completely new concept whereas today our daily internet experience is one based on social commentary and feedback. With social media, comments are increasingly rarely on blogs and there’s a good chance that the comments you do get are spam or argumentative for the sake of being argumentative.

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Communication Breakdown: The Dangers of Getting Blacklisted

Byte Technology

Essentially, blacklisting is an anti-spam measure designed to help email and Internet service providers curb unsolicited junk mail and other communications from suspect websites. However, problems occur when the anti-spam measures put in place are overly aggressive and actually block legitimate messages and contacts.

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The 6 Scariest Monsters Nonprofit Fundraisers Are Facing This Halloween

The Science Behind Engaging your Supporters

Rising email spam rates Many nonprofits depend on email as the backbone of their digital fundraising programs. Unfortunately, despite growing list sizes and an increasing average number of sends, spam rates also grew. For every percentage of email that goes to spam, nonprofits leave money on the table.

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Tips to Increase Email Open Rates

Connection Cafe

Originally posted on Constant Commentary , here's four tips from Caroline Shahar at Constant Contact on how to increase the open rate on your nonprofit's emails. ” Avoid spam traps. That’s just one thing that will get your email caught by spam filters and prevent it from reaching your subscribers.

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