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3 Simple Email Improvements to Make More Money During EOY Fundraising

EveryAction

This post originally appeared in NTEN's July Connect newsletter. In fact, according to the annual Benchmarks report from NTEN and M+R , email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. Email service providers like Google and Yahoo!,

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Is Direct Mail Dying or Dead? Hogwash! - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Even if the long-quoted annual growth rate of 35-40% continues indefinitely, it will be the middle of the next decade before online revenue accounts for even 10% of all funds raised here. And the most recent numbers suggest that that growth rate dropped precipitously during the last year. (2) Think about it.

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