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Integrating Digital & Direct Mail Fundraising: 3 Strategies

Get Fully Funded

Omnichannel marketing refers to the integration of both digital and offline touchpoints with consumers as they move through the marketing funnel, all while keeping branding and messaging consistent for a seamless user experience. To point direct mail readers to your digital campaigns, your nonprofit can: Use engaging snippets.

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Direct Mail Donor Acquisition: 10 Tips for Excellent Campaigns

Neon CRM

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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The 9 Best Nonprofit CRM Solutions (Updated for 2023)

Bloomerang

Marketing tools Your nonprofit CRM should include several marketing solutions (or integrations with top marketing platforms). Be sure your nonprofit CRM can create both: Letters and mailings. Design and save direct mail communication documents like solicitations and acknowledgments. Engaging emails.

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Unlocking Digital Giving: 7 Essential Steps to Accept Donations Online

Nonprofit Tech for Good

Nowadays, life’s moving fast, and donors really appreciate the option to give when they want to, without dealing with going somewhere or mailing a check. That way, you can focus your time and effort on the stuff that can’t be done on a screen, like building those in-person donor relationships.

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14 Top Peer-to-Peer Fundraising Platforms to Ignite Giving

Bloomerang

Bloomerang’s platform is a holistic solution that makes it easy to start fundraisers and maintain and grow supporter relationships into the future. Then, they can easily promote their pages to their family members and friends through social media integrations. Users retain 10% more than the industry average of donors.

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5 Myths That Are Sabotaging Your Major Gift Strategy

Saleforce Nonprofit

It is critical that frontline fundraisers are given tools that not only serve a meaningful function, but are integrated into your CRM. Myth 2: Meetings are the Only Way to Build Meaningful Relationships. Over the last few years, we have been able to build relationships faster by leaning on digital engagement.

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Integration of CRM and CMS

Zen and the Art of Nonprofit Technology

And because of this, it makes sense that integration of these two is something that is a need to be filled. First, the what – what to integrate? There are four strategies that can be used for this integration: Manual. The old fashioned form of integration. This is integration of a sort. Integration.