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Great reads from around the web on February 23rd

Amy Sample Ward

I come across so many great conversations, ideas, and resources all over the web every day. Social Media Today | ROI: How to Measure Return on Investment in Social Media – A great post from Brian Solis on Social Media Today discussing the ROI of social media. The Collaboration Prize – Search Database – Wow!

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Guest Post by Deanna Zandt Measure THIS! An intro to social media ROI

Beth's Blog: How Nonprofits Can Use Social Media

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. It's like a giant combination of influence and karma. Influence: Can you move groups of people, small or large, to take some action? Measure THIS!

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See What’s Out There » Blog Archive » NTEN Does Web 2.0

See3

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Daniel Hartman MAR 27, 2008 NTEN Does Web 2.0

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Putting the Public Back in PR - New Book from Brian Solis

Beth's Blog: How Nonprofits Can Use Social Media

It's look at what's wrong with public relations in an age of social media, a complete social media primer from the perspective of those who work in communications, and lots of incredibly useful information about the art of listening and metrics for the web 2.0 The old Web metrics don't work well for measuring social media.

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The Rise of #Hashtags

NTEN

A hashtag is similar to other web tags: it is metadata that helps add tweets to a category. Just as you might tag a Web bookmark in a social bookmarking site such as the now defunct Xmarks.com and Del.icio.us Monitoring can deliver real time intelligence to ytou about honest conversations taking place unmediated all over the web.

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Better marketing for nonprofits

ASU Lodestar Center

Influencer marketing is the latest craze in marketing, for good reason. The best marketing campaigns aim to influence culture. Goods like web development or software? Private companies measure success using KPIs like ROI and sales goals. Partner with your community. Can you accept donations of time?

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Eight Things Nonprofits Should Know About Google AdWords

Forum One

When accessing the internet, people use a search engine 91 percent of the time (equivalent to the percent accessing their email). Two thirds of those searchers use Google over any other search engine. What if you could make sure when a user types in a search query to Google, your site was at the top of the list?

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