Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

At minimum, this application lets people air their concerns to legislators and policy makers easily through Twitter and can amplify more traditional tactics such as email campaigns and signing online/offline petitions. In this example of using grassroots organizing to influence grass tops debates, how do we measure it?

Twitter 95

Twitter Google Facebook Broadcast 95

Connection Cafe

AUGUST 13, 2012

Metrics, metrics, metrics. How do you measure the impact of motivating and activating your network offline or via word of mouth and the direct or indirect influence social media efforts are having? Does social media influence their “offline” behavior/engagement toward your organization?

Facebook 51

Facebook Ratio Influence Social Media 51

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

4: Identify influencers on social media spaces and cultivate them. I also mention other tools like Friend or Follow or NodeXL both of which make influencer analysis more efficient with the ability to export the data into an excel spreadsheet. 6: Use social media to close the loop between online and offline action.

Social Media 115

Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

So, for these organizations, their content pyramid also includes integrating offline w/online channels. On the Ground Engagement: What will you ask people to do offline? Synergistic Collaboration: Who are you aligned partners online/offline? Learning and Metrics. Ashley is definitely a curator of metrics.

Social Media 97

Social Media Train Training Network 97

NTEN

JANUARY 4, 2011

We aimed instead to look at the online giving experience across the Web at a time when there are more and more ways to give, and how that experience influences giving. Any giving that took place on sites that do not use the Network for Good platform or that were made offline are not included. We looked at: 3.6

Studies 95

Studies Donor Online Giving 95

Non Profit Quarterly

APRIL 20, 2023

Black users have long been at the center of digital culture as trendsetting social media influencers, content creators, and key drivers of online racial justice activism, as seen by hashtag movements such as #BlackLivesMatter and #SayHerName. Large audience and engagement numbers are not the only metric of social media success.

Social Media 94

Social Media Media Strategy Social 94

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 20, 2012

What are the transaction and transformation metrics? The first is easy – dollars raised, # of volunteers, etc. The concept of empowering individuals to fundraise for a charity by asking their friends to donate has been around for years offline. Giving Tuesday takes a lot of these ideas and blends them together.

National 120

National Giving Afghanistan Iraq 120

Connection Cafe

JUNE 25, 2010

How much is your online fundraising augmenting offline efforts? While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Specific and easy to assess.

ROI 51

ROI Social Media Measure Metrics 51

Bloomerang

MAY 26, 2022

Several different studies provide insight into why how you present giving price options can influence donors to give more (or less) generously. Another route, especially for new prospects , is to take a look at your average gift (online and offline) and make that your smallest gift level.

Donation 72

Donation Donor Gift Nonprofit 72

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2012

The social business sector has shared metrics and understanding of being data-informed. That changes the conversation for nonprofits. And the sector is getting better at measuring social change and that there has been a lot of progress in the way the sector measures and reports on big social change outcomes.

Skills 96

Skills Reflection Management Aggregator 96

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

Works with free agents , champions, and influencers to spread their mission. She covered how to design, recruit fans, drive offline actions, content strategy, and measurement techniques. Social media metrics for nonprofits. Gets feedback and start conversations about their work. Masters of relationship marketing.

Social Media 100

Social Media Effective Media Social 100

Nonprofit Tech for Good

DECEMBER 20, 2010

We use Hootsuite and Sprout Social to manage our accounts and track metrics. Finally, we are beginning to measure how many volunteer applications come by way of our social media channels as well as using marketing sites like Klout to measure our influence online.

Social Media 189

Social Media Foundation Examples Media 189

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

grist.org’s key results are: Footprint: The reach of their activities, both online and offline. Surfrider Foundation , profiled in the book, by gathering research about what motivates its audiences and through what channels and having a strategy session with staff to map out the different levels of engagement and metrics for conversion.

Social Media 108

Social Media Network Media Free 108

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Using Metrics for Continuous Learning.

ROI 50

ROI Widget Metrics Cambodia 50

Nonprofit Tech for Good

JULY 5, 2019

The business world has recognized the power of word-of-mouth testimonials, turning them into an almost $10 billion industry known as influencer marketing. As a beloved cause to many, you can find willing and effective influencers among your own ranks and volunteers. But, take it offline, too. . Share that.

Social Media 274

Social Media Effective Program Media 274

Amy Sample Ward

NOVEMBER 17, 2011

I was presenting on the way we can identify metrics in social media that help us reach our mission and how to use those metrics strategically. I have done a few webinars and presentations about social media tracking and metrics and frequently used the phrase “actionable data.” Strategic Data. So, add them!

Social Media 240

Social Media Media Help Metrics 240

Forum One

DECEMBER 11, 2010

But what about the people/social factors that influence adoption? To increase success, make this part of their job description and establish success metrics for your content contributors. Just as in offline circumstances, online users learn from their peers in terms of how to interact with social objects.

Adopt 58

Adopt Collaboration Content System 58

Connection Cafe

MAY 10, 2016

In order to do this, we knew that we had to increase civic engagement both on and offline, so we recruited local street artists to help. We hired a research team from the University of Pennsylvania’s Annenberg School of Communication to design the evaluation metrics for the project. Involve Artists from the Very Beginning.

Arts 20

Arts Public Philadelphia Artist 20

Connection Cafe

FEBRUARY 10, 2010

But eventually, they greatly extended their influence by building environmental programs to support advocacy efforts. Integrated online tools make it much easier to market to your pool of valuable activists, moving them to deeper and deeper levels of engagement and commitment both online and offline.

Advocacy 28

Advocacy Homeless Convio Empowerment 28

CauseVox

JUNE 1, 2021

5) Fundraising Metrics. Data derived from key fundraising metrics is great for driving decisions at an organizational level but for the sake of simplicity here are two metrics you should include on any public-facing fundraising page: Funds Raised. The most straightforward performance metric is the dollar amount raised.

Websites 52

Websites Fundraising Site Create 52

Amy Sample Ward

MAY 14, 2009

They were able to use the platform for organizing offline events, finding and collaborating with volunteer organizers, and more. Influence decision-makers; impact public policy. Web metrics, talking to people, emails (who opens, clicks, etc.). They were active and dedicated to making it work and raised 90,000+ friends.

Tools 100

Tools Tech Map Case Study 100

DNL OmniMedia

FEBRUARY 16, 2022

Analyze key metrics in your database. Chances are your long-term priorities will inherently influence the development of your digital strategy, but take the opportunity early on to ensure there are no contradicting priorities at play. Offline goals and campaigns. Typical nonprofit conversion metrics include: Completed donations.

Digital 98

Digital Strategy Create Phase 98

M+R

JANUARY 31, 2023

The averages we report for each metric are medians — they represent the middle nonprofit out of all those that provided data. The causes seemed mixed: Some groups saw a return to a baseline after a few years of outstanding revenue growth influenced by the pandemic. Average gift size followed the same trend, with 60% seeing declines.

Fundraising 106

Fundraising Gift Digital Trend 106

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 20, 2012

The study takes a deep dive into the metrics associated with a multi-channel marketing program at CARE USA – particularly the relationship between traditional direct mail and digital channels (also referred to in the study as offline and online). Online engagement improves the retention of traditional offline direct response donors.

Channel 104

Channel Giving Donor Offline 104

Saleforce Nonprofit

NOVEMBER 4, 2021

However, the tools that most respondents planned to use more frequently were social GIFs and memes, highly personal user-generated content, and influencer marketing for more authentic content. Like humans need water, marketing needs data to be effective in digital marketing and offline marketing. Metrics and KPIs Continue to Evolve.

Marketing 69

Marketing Report Trend Metrics 69

Care2

SEPTEMBER 10, 2012

I recently stumbled across the Infographic of Who’s Who of Social Influence Measurement and while it’s no surprise to see the social influencer industry growing, it’s a little worrisome. I feel like we are loosing sight of two important factors when measuring influence. Fair enough. It’s subjective.

Influence 77

Influence Measure Social Network Offline 77

Nonprofit Tech for Good

JULY 10, 2019

You can combine offline marketing with email campaigns along with social media to strengthen the message of your fundraising campaign. You can even track their levels of influence to gamify their experience and reward them for their support. Cross-platform messaging can help you get your message to stand out.

Fundraising 280

Fundraising Social Social Media Channel 280

Amy Sample Ward

FEBRUARY 24, 2011

The tools in an analog world fulfilled a specific function but did not influence our planning or programs. We had simple goals, and defined our metrics only as they related to grant deliverables or obvious data, like: we will launch programs in 3 schools, or we will feed 500 families. Analog Tools. Analog Strategies.

Slides 213

Slides Nptech Digital Case Study 213

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

The key thing that is different with setting a social media objective is that it is not about reaching a mass audience and blasting your message out, it is more about reaching the influencers, developing relationships, having a conversation, and getting insights. Is there an “offline” marketing push that you need to support/connect?

Social Media 106

Social Media Map Strategy Media 106

Care2

MAY 15, 2009

They were able to use the platform for organizing offline events, finding and collaborating with volunteer organizers, and more. Web metrics, talking to people, emails (who opens your alerts, clicks on links, etc.). They were active and dedicated to making it work and raised 90,000+ friends. Laura: What are your goals?

Social Media 34

Social Media Tools Online Advocacy 34