NTEN

JANUARY 4, 2011

We aimed instead to look at the online giving experience across the Web at a time when there are more and more ways to give, and how that experience influences giving. Any giving that took place on sites that do not use the Network for Good platform or that were made offline are not included. We looked at: 3.6

Studies 95

Studies Donor Online Giving 95

Connection Cafe

AUGUST 13, 2012

Metrics, metrics, metrics. How do you measure the impact of motivating and activating your network offline or via word of mouth and the direct or indirect influence social media efforts are having? Does social media influence their “offline” behavior/engagement toward your organization?

Facebook 51

Facebook Ratio Influence Social Media 51

Nonprofit Tech for Good

DECEMBER 20, 2010

We use Hootsuite and Sprout Social to manage our accounts and track metrics. Finally, we are beginning to measure how many volunteer applications come by way of our social media channels as well as using marketing sites like Klout to measure our influence online. Dupe: Taproot is hub for new ideas and collaboration.

Social Media 189

Social Media Foundation Examples Media 189

Connection Cafe

JUNE 25, 2010

How much is your online fundraising augmenting offline efforts? While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Specific and easy to assess.

ROI 51

ROI Social Media Measure Metrics 51

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

Works with free agents , champions, and influencers to spread their mission. Once you’ve identified your objective, audience, and messaging, you need to repurpose and re-imagine content across channels including email, social sites, mobile, web site, print, and mainstream media. Social media metrics for nonprofits.

Social Media 100

Social Media Effective Media Social 100

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Using Metrics for Continuous Learning.

ROI 50

ROI Widget Cambodia Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 20, 2012

We’ve known for some time that an integrated multi-channel approach to constituent engagement is key for nonprofits to be successful; however there’s been limited understanding of optimizing integrated marketing or its impact. The central finding from the study is that dual channel donors give the most. See chart above].

Channel 104

Channel Giving Donor Offline 104

DNL OmniMedia

FEBRUARY 16, 2022

Analyze key metrics in your database. Chances are your long-term priorities will inherently influence the development of your digital strategy, but take the opportunity early on to ensure there are no contradicting priorities at play. Offline goals and campaigns. Consider why you’re not currently reaching your general goal.

Digital 98

Digital Strategy Create Phase 98

Connection Cafe

MAY 10, 2016

In order to do this, we knew that we had to increase civic engagement both on and offline, so we recruited local street artists to help. We hired a research team from the University of Pennsylvania’s Annenberg School of Communication to design the evaluation metrics for the project. Involve Artists from the Very Beginning.

Arts 20

Arts Public Philadelphia Artist 20

Nonprofit Tech for Good

JULY 10, 2019

It is offering new opportunities for nonprofits to improve their fundraising success while trying out new channels. You can raise awareness about your cause, you can improve the engagement with your existing supporters but you can also make direct fundraising asks on specific channels. 3) Pick the right platforms.

Social 280

Social Fundraising Social Media Channel 280

Amy Sample Ward

MAY 14, 2009

Email is a critical channel. They were able to use the platform for organizing offline events, finding and collaborating with volunteer organizers, and more. This was a great way for EAC to create a meaningful channel into the discussions and to maintain transparency. Influence decision-makers; impact public policy.

Tools 100

Tools Tech Map Case Study 100

M+R

JANUARY 31, 2023

The averages we report for each metric are medians — they represent the middle nonprofit out of all those that provided data. The causes seemed mixed: Some groups saw a return to a baseline after a few years of outstanding revenue growth influenced by the pandemic. Average gift size followed the same trend, with 60% seeing declines.

Fundraising 107

Fundraising Gift Digital Trend 107

Saleforce Nonprofit

NOVEMBER 4, 2021

And while technology and channels keep expanding, regulations typically constrict marketers. Most marketers shifted their strategies, from the channels they use to how they define success. These growth areas all perform well on social, but also traditional channels like email. Metrics and KPIs Continue to Evolve.

Marketing 69

Marketing Report Trend Metrics 69

Care2

MAY 15, 2009

Email is a critical channel. They were able to use the platform for organizing offline events, finding and collaborating with volunteer organizers, and more. This was a great way for EAC to create a meaningful channel into the discussions and to maintain transparency. Idealware.org has reviews of many of these tools as well.

Social Media 34

Social Media Tools Online Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

The key thing that is different with setting a social media objective is that it is not about reaching a mass audience and blasting your message out, it is more about reaching the influencers, developing relationships, having a conversation, and getting insights. Is there an “offline” marketing push that you need to support/connect?

Social Media 106

Social Media Map Strategy Media 106