Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I still think these are components are essential and should be applied to looking at the ROI (Results on Insight) for nonprofits and social media.

ROI 66

ROI Results Community Online 66

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator.

ROI 53

ROI Social Network Social Media Advocacy 53

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? The social media maven and metrics expert is Laura Lee Dooley.

ROI 91

ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2008

I'm working up a presentation and workshop on ROI and NpTech for Legal Services Corporation TIG Conference in a couple of weeks. So, the most simplistic definition of Return on Investment (ROI) is the difference between cost and income (or quantified benefits) and expressed in dollar amounts or percentages. Do we attempt quantify them?

ROI 74

ROI Measure Ratio Benefit 74

Care2

OCTOBER 19, 2010

As nonprofits and advocacy groups delve deeper into social media, the need to assess their return on investment (ROI) is critical. Given the organizational goals of advocacy groups, it should be abundantly clear that ROI encompasses far more than fundraising, and in many cases will not include fundraising at all.

Social Media 64

Social Media Measure Program Media 64

Nonprofit Tech for Good

JUNE 23, 2020

Innovation in online fundraising was driven by the release of new technology, such as email marketing services like MailChimp in 2001, the launch of WordPress ( a content management system now used by 44% of nonprofits worldwide ) in 2003, and social networking websites beginning with Myspace in 2005. 2020 Social Media Size Guide ).

Practice 339

Practice Online Fundraising Nonprofit 339

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. When I first started thinking about metrics for social media, I wanted to start out reminding our group about some fundamentals of the sphere. (A

ROI 50

ROI Social Media Measure Media 50

Tech Soup

AUGUST 12, 2009

If you are interested in implementing a social media program (Facebook, Twitter, Flickr, Digg) but are unsure how to measure the impact or know what success looks like, attend this free TechSoup Talks webinar on Thursday, August 13, 10 a.m. Tags: E-Learning E-Learning Social Networking Training Web 2.0 Pacific time.

Social Media 54

Social Media ROI Digg Free 54

Nonprofit Tech for Good

APRIL 2, 2016

As a result of this temporary decline in social media ROI, web and email campaigns are being rejuvenated and very soon digital payments within social networks will revitalize online fundraising. Your nonprofit is active on at least two social networks and experimenting with a third. We’ve all heard it.

Social Media 100

Social Media Media Social St. Louis 100

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

m a self-proclaimed social networking junkie. We wanted low cost and high impact WHAT CAMPAIGN In the middle of the Vick dogfighting drama, we launched a UGC campaign called the ???Knock to quantify ROI Page views from our stats program & Video view count from youtube ??? I run the org???s Our mission is ???celebrating

Case Study 50

Case Study ROI Social Media Contest 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2010

I’ll be presenting on a panel “Social Media ROI&# with Lauren Vargas from Radian 6, with Cheryl Contee as the moderator on Sept. Social Media ROI. Do you know what kind of an impact social media is having on your brand, mission, or bottom line? Here’s the list of panels.

Blogher 107

Blogher ROI Slideshare Free 107

Nonprofit Tech for Good

DECEMBER 20, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. Finally, you must measure ROI. Dupe: At present, Taproot is unique in that we don’t raise money in this way.

Social Media 189

Social Media Foundation Examples Media 189

Care2

MAY 28, 2011

More Resources: Social Media: A Bubble About to Burst. An ROI Calculator for Social Network Campaigns. It's About Impact NOT Influence In 2011 a good communications and outreach plan still involves a lot of work around traditional tactics to generate earned media and to build movements. ?More Is It Worth It?

Social Media 77

Social Media Media Stats Myspace 77

NTEN

AUGUST 26, 2010

The Telesummit was formed three years ago to celebrate all the innovative women out there making an impact in the fields of technology and social media -- women like Deanna Zandt , Beth Kanter , Amy Sample Ward , Michelle Murrain , and Lauren Vargas , among others, who will be presenting at Women Who Tech. . ROI of Social Networking.

Tech 60

Tech Open Source Org ROI 60

Amy Sample Ward

DECEMBER 2, 2009

’ – Jonathan Waddingham from JustGiving has a great post up today: "The advent of Facebook fan pages has been great news for brands wanting to create communities without having to build their own social network. " Is Your Organization Human Enough for Social Media?

Web 114

Web Bookmarking Metrics Twitter 114

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2009

Social Impact Nonprofit Social Media Survey View more presentations from Weber Shandwick Social Impact. The results of two new research studies about nonprofits and adoption of social media were released this week. Demonstrate their unique impact to underscore relevance to advocates.

Social Media 95

Social Media Adopt Survey Media 95

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

The purpose is to call attention to the problem of Information Overload, how it impacts both individuals and organizations, and what can be done to lessen its impact. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics.

Awareness 100

Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

Numbers are the first tangible indicators, but documenting and seeing the actual change depends on how well equipped and capable those who won the popular vote and the money are to achieve those social change outcomes. While difficult to link cause/effect, it will be interesting to see what the long term impact is.

Summary 94

Summary Social Media Measure Media 94

Care2

MAY 2, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 60) Search « Join Care2 for Another Internet Advocacy Roundtable!

Track 28

Track Social Media Survey Advocacy 28

Care2

AUGUST 14, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Newsletter 28

Newsletter Social Media Advocacy Case Study 28

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 2, 2009

The book will take a look at how social media is facilitating a shift from organization to working in a more networked way. We've been working on what started out as the a chapter on Metrics and ROI. We did a riff on KD Paine SobCon ROI of Relationships in Social Media that I covered on my blog earlier this month.

Learning 50

Learning Technique Metrics ROI 50

Everyaction

APRIL 23, 2018

Here are five of our favorite CRM-based tools that you might not know about, but definitely should be using to save time and maximize the impact of your work! Utilize A/B testing for more impactful emails. Leverage the power of social networks with peer-to-peer fundraising campaigns.

Effective 40

Effective Test Social Media Offline 40

Amy Sample Ward

MAY 14, 2009

Social Networks & Twitter from Natalie Foster: Two Principles: 1. Prioritize your ROI around the biggest impact, whether that’s raising funds, engaging people, or something else. The new map galvanized the community because they were able to really understand the impact of the plan.

Tools 100

Tools Tech Map Case Study 100

Care2

AUGUST 16, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" What costs were assumed in the ROI calculations? What do you do?

Social Media 28

Social Media Advocacy ROI Online 28

Amy Sample Ward

AUGUST 18, 2009

Hildy Gottlieb’s Pollyanna Principles are a great place to start if you want to learn more about how you can evaluate and identify your organizational goals (and larger view) in a way to successfully design projects, programs and even partnerships for real impact. Review the Social by Social Handbook (read for free online, or buy).

Social Media 190

Social Media Strategy Media Social 190

Care2

JUNE 4, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Click here to register.

Social Media 28

Social Media Advocacy Media Social 28

Nonprofit Tech for Good

DECEMBER 3, 2020

Related Webinar: Social Media Best Practices for Nonprofits. billion monthly active users , Facebook is the largest social network in the world. Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy.

Facebook 364

Facebook Practice Avatar Nonprofit 364

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2009

And like last year's ROI Poetry Slam , our session will be interactive, thought-provoking, and dare I say, fun! How do we—innovators, entrepreneurs—know what's going to make real-world impact and where do we start? Submitted by Ted Fickes Networking Good: How to Win Money and Mobilize People! Let's discuss: join us!

Comment 95

Comment Social Media Jordan Cancer 95

Care2

APRIL 24, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" More benchmark articles can be found here.

Benchmark 28

Benchmark Studies Social Media NTEN 28

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy. score out of 5.0).

Goal 50

Goal ROI Wiki Metrics 50

Care2

JULY 17, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Your ideas and feedback will make a real impact.

Wiki 28

Wiki Social Media Action Life 28

Care2

JULY 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Your ideas and feedback will make a real impact.

Wiki 28

Wiki Action Social Media Ideas 28

Care2

MARCH 23, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Avoid using image or flash-based navigation in your site.

Social Media 31

Social Media Advocacy Case Study Online 31

Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" LinkedIn, Facebook, MySpace).

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

MAY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Social Networks & Twitter from Natalie Foster: Two Principles: 1.

Social Media 34

Social Media Tools Online Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2009

We started using You Tube, FB and Twitter – saw the positive impact it had in getting our message out and then told senior management about it. They LOVED the idea and many of them joined social networks to see first hand what we were doing. Finding hard data in the ROI of social media is difficult.

Ohio 88

Ohio Children Social Media Twitter 88

Care2

MARCH 26, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Donors hate feeling like cash machines.”

Convio 31

Convio Benchmark Studies Social Media 31