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3 Rules to Create Awesome Content that Gets More Engagement

Association TV

If you’ve searched for the secret to creating engaging content, if you’ve googled “how to increase followers” or ever asked the pros how to make great content marketing, then chances are you’ve come across a whole corral of click-worthy advice. Of course, posting a boring read with a jargon headline at 2 a.m. Certainly not Kathy.

Content 294
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6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

Search Engine Optimization (SEO) increases your organization’s visibility in organic (not paid) search results, making your organization easier to find and driving people to your website. The way to get a higher ranking is to use the right keywords… not words your organization uses but words people use in searches.

St. Louis 253
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3 Rules to Create Awesome Content that Gets More Engagement

Association TV

If you’ve searched for the secret to creating engaging content, if you’ve googled “how to increase followers” or ever asked the pros how to make great content marketing, then chances are you’ve come across a whole corral of click-worthy advice. Of course, posting a boring read with a jargon headline at 2 a.m. Certainly not Kathy.

Content 156
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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

You might even begin your search by following related hashtags on social platforms or industry forums. Industry events—Monitor the headline speakers and their audiences. YouTube—Research who is featured on TED Talks or other video productions. Although an expert who comes with a big social network would be at the top of my list.

YouTube 221
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5 Tips to Make Your Website Get Better Search Rankings

Tech Soup

One of the most effective ways to gain exposure for a nonprofit is by appearing at the top of online search results. It's practically free advertising to appear in a search results list when a donor, partner, or constituent "googles" phrases that are related to your organization's services.

Search 36
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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

Ad Grants is a program sponsored by Google that gives nonprofits free advertising credits on its Google Ads platform (text ads on search pages). Why Google Ads Work Google Ads are incredibly effective because they are displayed to people searching relevant terms in Google. There aren’t many requirements to get started.

Grant 152
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Maximize the Google Ad Grant with Keyword Research

NonProfit Hub

When someone searches for something on Google, they type words into the Google search box. These words are referred to as the search terms. . Keywords are the words you use in your Google Ad Grant account to target these search terms. . If you are not using keywords that people are searching for, your ads will never show.

Grant 54