Bloomerang

JUNE 30, 2023

Today’s question comes from a nonprofit employee who wants advice on how to credit and acknowledge donor advised fund gifts in their donor database: Dear Charity Clairity, I’m unsure how to enter donor advised fund gifts in our database so they’re credited and acknowledged appropriately. And do I thank the donor or the administrator?

Database 114

Database Gift Fund Donor 114

Bloomerang

DECEMBER 15, 2023

Today’s question comes from a nonprofit employee who wants advice on how to attract corporate matching gifts: Dear Charity Clairity, I have a question about how to attract corporate matching gifts. Matching gifts are truly the social benefit sector BOGO. Raise one gift, get the second gift free!

Gift 92

Gift Practice Companies Benefit 92

Bloomerang

OCTOBER 20, 2021

Believe it or not, I’ve found that there are parallels between one of the greatest Halloween movies ever made and major gift fundraising. So how do you keep track of them? When preparing a major gift proposal, focus on the short-term and long-term impact their gifts would make on the trajectory of the organization.

Gift 135

Gift Teach Fundraising Donor 135

Nonprofit Tech for Good

AUGUST 6, 2023

According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. The end of the year is a critical time for nonprofit fundraising.

Practice 243

Practice Fundraising Guide Channel 243

Nonprofit Tech for Good

AUGUST 4, 2023

Their average individual gifts are the highest among all generations, so securing even one donation from a member of these generations is a huge win. They often prefer to support traditional, well-established organizations with a proven track record of impact. organizations** 23.6% Lead in annual volunteer hours served.++

Generation 245

Generation Giving North America Method 245

Bloomerang

DECEMBER 4, 2021

Today’s question comes from a nonprofit employee who wants advice on what to do when you get notified of an estate gift of which you were previously unaware. . Who should we thank for this gift and how can we get in touch with them to show our appreciation?

Gift 100

Gift Phone Charity Contact 100

Saleforce Nonprofit

AUGUST 31, 2022

Tools like iWave streamline our prospect research by automatically aggregating and analyzing publicly available data to create rich (pun intended) donor profiles for our major gift officers. Donor prospects in Salesforce with an iWave Score of 4 get added to the major gift portfolio. An ask too high and you might miss a gift entirely.

Gift 69

Gift Strategy Amazon Digital 69

The Fundraising Authority

SEPTEMBER 7, 2022

Nothing is more draining than constantly following major donor “hunches,” and spending time tracking people down, only to fail to even get a first meeting. In order to be a major donor prospect, the person has to have the capacity to give at the level that you consider to be a major gift. Good major donor prospects…. #1

Guidelines 312

Guidelines Donor Organization Profit 312

Nonprofit Tech for Good

DECEMBER 12, 2019

When you solicit a prospective supporter, you need to be prepared with data, compelling testimonials, personal knowledge of what motivates the donor as an individual, and a concrete plan of how their major gift will help you make major changes. That way, these gift records are linked together for easy reference, tracking, and reporting.

Relationship 246

Relationship Donor Management Sponsor 246

Saleforce Nonprofit

AUGUST 31, 2022

Myth 1: Getting to know prospects is manual work Tools like iWave streamline our prospect research by automatically aggregating and analyzing publicly available data to create rich (pun intended) donor profiles for our major gift officers. Donor prospects in Salesforce with an iWave Score of 4 get added to the major gift portfolio.

Gift 52

Gift Strategy Amazon Digital 52

Bloomerang

NOVEMBER 15, 2022

Tribute donations can be a major source of revenue for nonprofits that can lead to legacy gifts and deeper relationships with the family. And tribute donations are growing faster than any other type of peer-to-peer fundraising , which means the need for a time-saving way to manage post-gift communications is becoming increasingly important.

Gift 98

Gift Track Generation Relationship 98

Get Fully Funded

AUGUST 4, 2023

Should you print, stuff, and mail your own fundraising letter? If you have fewer than 200 mail recipients, the answer is probably yes. When you get more than 200 donors, you may be eligible to mail at nonprofit postage rates as low as 19 cents per piece (as of July 2023). No labels needed!

Money 98

Money Tips Time Mail 98

Nonprofit Tech for Good

AUGUST 19, 2023

Nowadays, life’s moving fast, and donors really appreciate the option to give when they want to, without dealing with going somewhere or mailing a check. When it comes to online giving, donors don’t have to stress about being there in person or mailing in their support.

Donation 215

Donation Digital Online Giving 215

Everyaction

FEBRUARY 5, 2018

In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action.

Mail 67

Mail Test Audience Tools 67

Qgiv

APRIL 15, 2024

Legacy gifts provide your donors an opportunity to help your organization past their own lifetime! By leaving a legacy gift to your nonprofit, your donors invest in your future and to continue supporting the work they cared about throughout their life. What’s a legacy gift? Gifts of life insurance.

Guide 52

Guide Giving Gift Donor 52

EveryAction

NOVEMBER 9, 2022

If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Get specific about how a gift today will translate to impact tomorrow—and wherever possible, quantify! Track and analyze your results. Segment your audience.

Gift 207

Gift Consultant Audience email 207

Bloomerang

MAY 19, 2023

We have many long-time donors for whom we only have a mailing address. Our online form for giving collects more, but most gifts still come by mail. Dear Call Me Maybe, You’re certainly on the right track wanting to make phone calls to donors. Dear Charity Clairity, Do you have any tips for acquiring phone numbers?

Phone 76

Phone Donor Mail Charity 76

Neon CRM

MAY 31, 2023

Direct Mail Fundraising is Responsible for 60–80% of Revenue Online donations’ popularity continues to rise, but direct mail isn’t dead. In fact, 60–80% of all fundraising revenue is raised through direct mail. It can be difficult to track people who read a direct mail appeal and respond by donating online.

Statistics 97

Statistics Fundraising Metrics Mail 97

Cloud 4 Good

DECEMBER 2, 2021

With this release, Salesforce.org is introducing the Elevate Power of Us Edition to expand the opportunity for nonprofits to hit the ground running with online fundraising and feature enhancements such as tracking undeliverable addresses and soft credit donations. Tis the season of snail mail! returned mail).

Template 59

Template Mail Gift Track 59

BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail! Guaranteed!

Mail 61

Mail Money Raise Tips 61

Bloomerang

MAY 15, 2023

Are you using one master email list that includes your monthly donors, volunteers, everyone who’s ever made a gift at any level, people who attended your annual event once, and people who signed up to get your emails on your website? For example, think about what happens after someone makes their first gift to your organization.

Data 92

Data Gift Relationship Interaction 92

Neon CRM

AUGUST 18, 2023

To succeed, it’s important to grasp the basics of three strategies: email fundraising, direct mail fundraising, and fundraising events. Measurable: Ensure your goal is measurable to track progress and success. Direct mail, emails, and events will make up the foundation of your fundraising campaigns.

Guide 52

Guide Fundraising Mail Metrics 52

Nonprofit Tech for Good

JUNE 23, 2020

Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. For example, the Nature Conservancy offers both honor gifts and memorial gifts – each with their own donation page.

Practice 339

Practice Online Fundraising Nonprofit 339

sgEngage

NOVEMBER 20, 2023

We aren’t tempted by the glamour and glitz of major gifts , the gold-lettered names on a wall or building. In this case of a (very) high response rate, if you have a small database of 5,000 constituents to whom you’re mailing, that will mean you would not want to segment them into more than four segments.

Data 91

Data Giving Work Test 91

Qgiv

MAY 23, 2022

Many nonprofits either don’t have the resources – or don’t see the importance of investing resources – in having good systems to support donor tracking and communication. At the very least, you need a donor database that allows for basic tracking. Track what works and what doesn’t work. Event Donors.

Communication 52

Communication Donor Guide Mail 52

Bloomerang

AUGUST 16, 2021

Track your own data. Here are some of the questions you might ask in order to understand what metrics to track: . How many donors currently make gifts below that average? What kind of Gift Chart represents your current distribution of donors, and how many donors do you need at each level to meet your goals? .

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Qgiv

AUGUST 26, 2021

Research consistently shows that it almost always costs more to acquire a new donor than it does to retain an existing donor, making your donor retention rate a very important metric to track. Less than half of all donors gave again following their initial gift. What Is Donor Retention Rate? 876/2,000 =.438] 438] X 100 = 43.8%

Retention 59

Retention Rate Donor Mail 59

Whole Whale

AUGUST 25, 2021

Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. Very large charitable donations—categorized here as gifts of $100 million or more… that were publicly announced totaled at least $3.3 Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.47. Mail stats.

Stats 96

Stats Trend Mail Fundraising 96

Bloomerang

FEBRUARY 28, 2023

Memorial donations are gifts made in memory of someone who has passed away. There are a few reasons why your nonprofit may receive memorial gifts: The person who died supported your organization during their life and had a meaningful personal connection to your cause. Track relationships between donors and the family representative.

Donation 104

Donation Management Tips Gift 104

Pamela Grow

DECEMBER 1, 2022

How will you stay on track? Jeff recommends: Stay vigilant with gift processing. Check gift reports daily If you know a gift was supposed to be received by year-end and you don’t see it posted, follow up with your Data/Donor Ops team Do what you can to support gift processing – and thank your team! Which didn’t?

Lesson 69

Lesson Review Gift Slides 69

Bloomerang

JUNE 9, 2022

Therefore, you also probably have specific major gift fundraisers on your staff to communicate with these supporters. In this guide, we’ll cover some key information about how you can find your organization’s major donors and determine the right ways to engage them to solicit major gifts. Let’s get started. Who are your major donors?

Donor 102

Donor Gift Database Relationship 102

Bloomerang

AUGUST 28, 2023

When it comes to donor data, there’s a lot to keep track of. Giving histories, gift amounts, and frequencies can reveal a lot about future willingness to give. From tracking conversations and donations to event registrations, you can note every interaction you have with a supporter in your nonprofit CRM. Engaging emails.

Profile 91

Profile Software Nonprofit Donor 91

Greater Giving

JULY 18, 2023

Respect their preferences by understanding if they prefer email, direct mail, phone calls, or social media outreach. Giving history: Better understand donors’ giving patterns and preferences by tracking donation amounts, frequency, dates, and specific campaigns they’ve supported. Use your mailing list effectively.

Data 98

Data Donor History Demographics 98

sgEngage

AUGUST 10, 2021

In our current engagement tracking, we tend to rely very heavily on opens as confirmation our message was enjoyed and appreciated, but I think we all know that’s not really an accurate tracking mechanism. What is more accurate is a click or, even better, an action (survey submission, ticket purchase, gift, etc).

Metrics 111

Metrics Open Blackbaud gMail 111

Pamela Grow

MARCH 7, 2024

Your Thank You Email How are you making your donor feel after they’ve made a gift to your nonprofit? A Reactivation Email If your nonprofit has an email list that you’re mailing to consistently, you’ll want to make a practice of cleaning your list regularly. How are you making your donor feel? But how do you make yours engaging?

email 69

email Storytelling Newsletter Nonprofit 69

NetWits

MAY 22, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Send an email or social media response, whichever directly corresponds to the channel used for giving, which both acknowledges the gift and shows an immediate effect. Download Now!

Technique 201

Technique Retention Donor Online 201

The Modern Nonprofit

MARCH 26, 2024

Tracking open and click-through rates for each segment provides data to refine messaging. Don’t just make an ask, but keep new donors closely informed during the crucial period after a first gift. They are also likely to give 42% more over their lifetime due to the recurring nature of their gifts.

Support 52

Support Donor Community Retention 52