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Web Analytics Tools + Data Privacy: The Big Shift to GA4

Media Cause

Tracking campaign performance with data analytics tools allows you to understand and refine your strategies, optimize your efforts, and maximize ad spend. The Switch to GA4 + What it Means for Your Data Google launched Google Analytics 4 as a new generation of their analytics platform and sunsetted Universal Analytics, GA4’s predecessor.

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Getting the board on board with nonprofit technology changes

EveryAction

For example, if your teams are tackling critical moves management tasks and those updates reside in a colleague’s head, show how a system with built-in moves management , engagement funnels, or pipelines can track and manage activities in a more streamlined fashion. A roadmap is a pathway to the future state!

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One Minute Mentoring

Eric Jacobsen Blog

Ken Blanchard You'll also learn why developing effective communication and relationships across generations through mentoring can be a tremendous opportunity for companies and individuals alike. Keep a journal of your mentoring journey so that you can track your goals and progress. Bestselling author, Ken Blanchard, Ph.D.

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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

So, the traffic your ad generates is very targeted. After the first phase is approved, the next step is to build a basic Google Ads account and submit that for approval. Track Your Ads’ Performance At this point, you have a Google Ads account. Track as many as you can. You have a Google Analytics account.

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Fundamentals of Audience Growth in the Nonprofit Sector

NonProfit Hub

In this phase, we start by questioning and seeing what gives us pivotal knowledge. During this phase, it’s important to spend time determining and designing solutions for specific goals. You want this to be done in a way that’s meaningful and generates interest and support. Success | In this phase, we evaluate.

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Privacy-First Marketing for Nonprofits

Media Cause

On the surface, it makes sense that privacy and tracking would be at the bottom of a marketer’s task list. But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. The Importance of First-Party Data What’s the Big Deal?

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6 smart fundraising strategies to drive major giving success

EveryAction

If it’s a go, you’ll enter the private phase of your capital campaign, which is generally where your major donor engagement comes in.

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