Connection Cafe

FEBRUARY 10, 2020

Here are a few of the big headlines we keep on our minds (and on sticky notes on our desk when our minds are full) to make sure we’re keeping our urgent work from drowning out our most important work. At Common Impact , we take goal setting and goal achieving seriously.

Goal 27

Goal Headline Environment Collaboration 27

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2009

Invest in social media capacity as a means of achieving brand building, advocacy and fundraising goals. Measure social media with key metrics for visibility, engagement and advocacy . The headline is: Social Network and Mid-Size Nonprofits: What's The Use? It also important to keep measuring and improving.

Social Media 95

Social Media Adopt Survey Media 95

ASU Lodestar Center

OCTOBER 24, 2017

Email marketing is an essential piece of any nonprofit communication strategy, especially if it's going to be used as a tool for donor engagement and fundraising campaigns. To ensure that your email reaches your donor , you have to take extra measures. posted by Chris Giarratana Digital Strategy Consultant.

email 40

email Marketing Tips Captivate 40

BoardAssist

DECEMBER 15, 2014

Direct mail is the most important fundraising and communications tool you have. Using the right envelope as a fundraising tool. Share measurable results of what you have achieved with other donors’ gifts. Artwork: 80%; photos: 75%; headlines: 56%; captions: 29%, and very little text! (~Tom Thanks Gail! Penelope Burk).

Mail 61

Mail Money Raise Tips 61

Care2

JULY 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Nonprofits Source

NOVEMBER 3, 2017

How to measure and track digital marketing success. For example, Place use to be limited to a physical storefront and the value of its location measured in foot traffic. One nonprofit used online channels to surpass their year-end fundraising goals. How Is Digital Marketing Success Measured?

Beginner 91

Beginner Digital Marketing Guide 91

Care2

FEBRUARY 3, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

ROI 53

ROI Social Network Social Media Advocacy 53

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 9, 2007

Kira: From talking about this last week, the biggest question this has stuck with me is how relevant ROI is for judging the value of a tactic that might serve goals other than fundraising. So I'm really curious about how many folks in this field are measured on goals other than raising money.

Albania 50

Albania ROI Social Network Remix 50

sgEngage

NOVEMBER 30, 2023

Write an Inspirational Press Release Take the “working backwards” philosophy to its conclusion by writing a fictional press release with a headline that gives you shivers, one that celebrates your future accomplishment made possible by your innovative mindset. The objective is the destination; the key results get you there.

Nonprofit 92

Nonprofit Adopt Chart Measure 92

Connection Cafe

AUGUST 7, 2015

But, services and fundraising were not the only methods used to create awareness. The entire nation tuned in as news of the event made front page headlines on sites such as CNN and ABC. Immediately, funds were created and services were held. Individuals traveled countless miles to show their respect and offer their condolences.

South Carolina 20

South Carolina Awareness Headline Social Media 20

Nonprofits Source

SEPTEMBER 8, 2017

In this weekly nonprofit marketing link roundup , we’re looking at email marketing strategies for year end fundraising success! A word of caution if you go down this path: It may be near impossible to measure and report on progress between cross platforms. Or how about measuring the impact of brand awareness?

email 89

email Marketing Strategy Fundraising 89

Get Fully Funded

AUGUST 1, 2022

If you try to use your regular email, you run the risk of being marked as spam, looking unprofessional, and not being able to measure open rates. Meaningful numbers will show the donor you’re doing your job and that builds trust which is the backbone of donor-based fundraising. Good fundraising requires a balance of asks and non-asks.

Newsletter 124

Newsletter email Create Template 124

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

The measures of impact for this project include diversity, deeper and more relevant reporting, and better connection with listeners. The measure of impact is to determine whether the comments and feedback strengthened or improved the final proposal. How do you measure the impact of the crowd here? How did they measure impact?

Measure 96

Measure Fund Impact Minnesota 96

Nonprofits Source

SEPTEMBER 8, 2017

In this link roundup, we’re looking at email marketing strategies for year-end fundraising success! A word of caution if you go down this path: It may be near impossible to measure and report on progress between cross platforms. It’s one of the easiest and most direct ways to measure digital investments.

email 45

email Marketing Strategy Fundraising 45

Qgiv

MAY 11, 2021

However, Google has a separate Google for Education program you can check out if you’re fundraising for a school. Google lets you write three headlines and two descriptions for each ad. However, each headline can only be up to 30 characters, and each description is only up to 90 characters. Measuring Success. The Basics.

Google 52

Google Grant Rate Headline 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

One hopes that nonprofits deciding to roll their own social networks, aren't creating their own social silos and have gone into it with a solid strategy, clear objectives and measurable metrics , and can evaluate the ROI. I'd love to see more detail, like an overview the strategies or how they measure success. What do you think?

Social Network 50

Social Network Nptech Tag Network 50

Greater Giving

NOVEMBER 9, 2023

They can’t find any impact measurement statistics for your nonprofit , and the images featured on your homepage are awkwardly sized and don’t readily communicate how your organization is making a difference. Picture this: A prospective supporter arrives on your nonprofit’s website hoping to learn more about your cause. Let’s begin.

Strategy 59

Strategy Nonprofit Guidelines Websites 59

Connection Cafe

FEBRUARY 2, 2014

I put measuring my accomplishments and failures on the same level as trying to run a mile for the first time in 3 years. Here are this week’s nonprofit highlights: Want to know The real secret to great fundraising writing ? Upworthy Type Headlines: To Like or Dislike? Surprisingly, that’s hardly the case.

Headline 32

Headline Retention Review Social Media 32

Nonprofit Tech for Good

MAY 18, 2020

For example, a blog post recapping your most recent fundraising event is not something that there is a lot of search traffic for. Keywords must maintain a quality score (which is measured on a 10-point scale) of at least 3. A widely searched Topic. There are some things that very few people search for! Performance: .

Google 332

Google Grant Guide Adopt 332

Connection Cafe

AUGUST 4, 2017

It made for interesting tweets and blog post headlines about online giving trends, but it wasn’t very useful. Median Online Gift Size was $178 in 2016: Online gifts tend to be larger than traditional offline fundraising gifts, especially direct mail giving. I have a confession to make.

Gift 41

Gift Online Statistics Trend 41

Nonprofits Source

MARCH 21, 2018

They bring together America’s fundraisers on one page, showing off their success whilst displaying how anyone can help them. In an average peer-to-peer fundraising campaign, 15-18% of donations are referred directly from Facebook. 45 million was raised by nonprofits through Facebook fundraisers on Giving Tuesday. Facebook Live.

Social Media 109

Social Media Resource Marketing Media 109

Saleforce Nonprofit

MAY 2, 2023

How AI tools do the work for you You can’t read a headline these days without AI being mentioned. Learn more about the new Nonprofit Cloud The latest version allows your organization to bring fundraisers, programs teams, and outcomes together in place. And AI can help, but only if you have a plan for your data.

Data 52

Data Nonprofit Digital Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

When nonprofits marry tried-and-true fundraising techniques with social media and online networks, they are able to tap into the power of crowd funding. 9237 is the average amount raised when groups are working on a team to fundraise. What metrics will you use to measure success? 28% of donors are repeat donors.

Fund 130

Fund Campaign Practice Giving 130

Connection Cafe

AUGUST 21, 2017

Years ago, I was hired to launch an nonprofit’s online communications and digital fundraising program, but there was a lot of resistance to incorporating major donors into the online program. Create Personalized Online Fundraising Appeals . Once you have the answer, create special opportunities like: DIY fundraising campaigns.

Gift 27

Gift Digital Online Pledge 27

NTEN

APRIL 16, 2009

When it comes to nonprofit fundraising, everyone wants to know "the best" way to do things. Often changes that seem very basic -- like the text in a headline or the color of a button -- can make a large impact on user behavior, and can be tested with relative ease. Alison Cherry & Joanna Miles, Beaconfire. Fine-tuning.

Test 36

Test Headline Case Study Results 36

Nonprofits Source

FEBRUARY 25, 2017

How to measure data to influence your marketing decisions i. Responsibility for online initiatives falls to staff with other activities, like fundraising. The real challenge, though, is that measurable results take some time to realize. This article does so well because: The headline entices a positive emotion from readers.

Content 40

Content Leadership Marketing Files 40

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). When writing your fundraising appeals, it’s important to opt for the latter.

Story 54

Story Nonprofit Social Media Content 54

Connection Cafe

MAY 30, 2014

The Anatomy of a Perfect Blog Post: The Data on Headlines, Length, Images and More is everything its title promises it will be. How well are your fundraising strategies and tactics working? And now the dead weight could be jeopardizing the ability to fully engage supporters and measure the impact of communications.

Data 34

Data Charlotte Donor Storytelling 34

Nonprofits Source

AUGUST 31, 2022

With the right design, your nonprofit’s website will be an invaluable part of your marketing and fundraising efforts. Your nonprofit might choose a static website design if: You just want to convey basic information like fundraising event flyers , volunteer opportunities, or your organization’s mission statement on your website.

Design 52

Design Web Images Nonprofit 52