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How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money.

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Could a Recurring Giving Program Solve All Your Problems?

Qgiv

Laura Kruisenga, COO with Kennari Consulting , works with clients to build their annual fundraising programs with a particular focus on events, communications, and staffing. Though recurring giving isn’t perhaps as magical as that title sounds, it really is an incredible tool that is widely underutilized in nonprofit fundraising.

Problem 105
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[ASK AN EXPERT] What Are Best Practices To Acquire More Corporate Matching Gifts?

Bloomerang

CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit employee who wants advice on how to attract corporate matching gifts: Dear Charity Clairity, I have a question about how to attract corporate matching gifts. Matching gifts are truly the social benefit sector BOGO.

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Text donor love to boost your end-of-year giving

EveryAction

End-of-year fundraising can feel like a noisy cash grab. Is there something you can do now to influence their end of year gift? They tell you how your gift made a difference. Maybe they mention how your gift helped a person or solved a problem and include a photo (or emoji.). Think you’ll make a gift?

Donor 216
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Your End Of Year Fundraising Questions Answered

Bloomerang

I had the pleasure recently of teaming up with my fundraising bestie and copywriting guru Julie Cooper to host an “ End of Year Appeal Writing Made Easy ” workshop. Included in this article you’ll find: The results of our flash polls we conducted on year-end fundraising. 34% were only sending out 2-3 appeals (direct mail and email).

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[ASK AN EXPERT] What to Do When You’re Notified About A Legacy Gift

Bloomerang

CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit employee who wants advice on what to do when you get notified of an estate gift of which you were previously unaware. . Who should we thank for this gift and how can we get in touch with them to show our appreciation?

Gift 100
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The Secret Formula for Effective Fundraising: 12141

Bloomerang

What’s the formula for effective fundraising?” . This is the “formula” for just about all effective fundraising strategies. Why is this fundraising formula important? A lot of people shy away from fundraising. A lot of people shy away from fundraising. Even our fundraising shows it. Well, here it is: 12141.

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