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Nonprofit Giving Trends and Future Fundraising Strategy

Bloomerang

You may be wondering where to focus your fundraising as we emerge from the fog of 2020 and into, perhaps, a less cloudy future when it comes to nonprofit giving trends. Who laid off their fundraising and marketing staff, and cut back on donor communications. If you rely on contributed income, fundraising and marketing are essential.

Trend 136
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How to Write Fundraising Emails That Get Results

Get Fully Funded

Email is a powerful marketing tool, but to get results you need to learn how to write fundraising emails that connect emotionally and inspire people to give. Nothing about your fundraising email should be left to chance. So, let’s look at the key pieces in detail so you know how to write fundraising emails that get results.

Results 122
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Fundraiser Burnout? Try Automation to Boost Both Efficiency and Employee Morale

sgEngage

If your fundraising team is stressed and stretched too thin, you’re not alone. A recent study by the Chronicle of Philanthropy found that long hours and limited staff support has almost half of fundraisers eyeing the door, with 28% planning to leave the profession altogether. Burnout is widespread.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? A charity combating homelessness should feature stories of providing shelter, not just cute mascots. Show how gifts further the outcomes step-by-step.

Lesson 59
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The Practice of Personal Gratitude in Fundraising

Get Fully Funded

There are year-end fundraisers and volunteer appreciation events to attend, donors to thank, holiday cards to get in the mail, and last-minute appeals to send out. Your programs may also rev up during the holidays, providing meals and gifts, keeping homeless people warm, or preparing for an influx of post-holiday pets needing homes.

Personal 119
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Five Fundraising Ideas for Nonprofits That Don’t Work (or Why You Aren’t Raising Enough Money)

Get Fully Funded

We hear from folks all the time who are looking for new fundraising ideas for nonprofits, especially fundraising ideas for a new nonprofit. It’s not easy to figure out what works in fundraising when you have little to no experience raising big bucks. So, you found yourself sidelined while you tried to figure out fundraising.

Money 126
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How To Increase Board Fundraising Without Having To Ask for Money

Bloomerang

One of the most pervasive problems in the nonprofit sector is getting your board to be more engaged , and more specifically, to increase board fundraising. This means that getting board members to ask their personal network for money is the fastest way to hit your board fundraising goals.

Money 86