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How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

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Nonprofit Year-End Fundraising | The Free Checklist

Pamela Grow

And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” Direct mail and digital work side by side to ensure your best campaign. Organize board members for a phone thank-a-thon. For direct mail, always think package, not letter. Multichannel without question. By segment?

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12 free nonprofit books to help you achieve year-end fundraising success

Candid

Whether you’re looking to brush up on best practices for annual appeals, boost your fundraising game on social media this GivingTuesday , or build expert storytelling skills to win over supporters this giving season and beyond, we’ve got you covered with this list of 12 free nonprofit books. So is almost every other nonprofit. Happy reading!

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Example Phone Scripts to Use When Asking for End-of-Year Gifts for Your Nonprofit

Bloomerang

Later, you get their end-of-year appeal in the mail or in your inbox. But wait—a couple of days later, your phone rings. Then, around the beginning of the end-of-year giving season, steward them with a card, phone call, email, or video to thank them. Here are example phone scripts a staff member can use to ask for a gift: .

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Building Donor Relationships With Direct Mail In A Digital World

Kindful

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

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Member Renewal Letters: A Complete How-To Guide (Free Template Included)

Neon CRM

And, if you need an extra push to get started, we’ve even provided a free membership renewal letter template at the end of this post. Your membership management software should have some marketing and communications tools—like mail merge—that will help you keep communications personal but accurate. Now, let’s get writing!

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How Nonprofits Can Easily Accept Credit Card Payments on Mobile Phones at Fundraising Events and Over the Phone

Nonprofit Tech for Good

A new service called Intuit GoPayment enables nonprofits to accept credit cards on mobile phones ( View Supported Phones ). You can cancel at any time and your first two months are free (ideal if you just want to try it for this year’s holiday fundraising season). There is a one-time setup fee of $59.95

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