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Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

Square videos provide 78% more space in social feeds than landscape and they don’t require that the user tilt their phone to view it in full-screen. To see the effect format can have on your video, check out the results of an A/B test run by The Jane Goodall Institute. Then they placed the same ad spend against both.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. Don’t be a photo tag spammer either! Upload powerful photos and videos. Like mentions and replies.

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Equitable and Inclusive Messaging: Retaining Donors in a New Age of Storytelling

Qgiv

According to a guideline published by M+R, a useful quick test for your own messaging is to simply answer the question: If the subject of this story were to read it, how would they feel? Ensuring you have access to the photos and stories you need to paint the full picture. Finding the balance in your organization.

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The Complete Guide to Facebook Ads for Nonprofits

Qgiv

Facebook Ads help your organization raise awareness both for your cause and specific projects by allowing you to create unique campaigns. Include calls to action in your ads that direct your supporters to your website or a specific project’s landing page. Photo Ads Photo ads are one of the most common types of promotion on Facebook.

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What GlobalGiving Learned About The Second-Most Used Currency In The World

Global Giving

What We Tested. The euro is the second most-used currency in the world, so adding the option of donations in euros had the potential to allow many more people to contribute to their favorite projects on GlobalGiving. With all the upsides, why did we even need to bother with a test like this? Why It Matters. Our Method.

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Visit Zambia with LearnAsOne!

Amy Sample Ward

They will tweet constantly and upload their photo-led blog stories every day between May 11-22. Follow the blog updates or the Flickr photo stream. It could be teacher training, classrooms, a feeding programme, sanitation and clean water, books, school fees or teacher’s accommodation. Follow along and connect with the community!

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New on SSIR: Innovating at the Speed of Communities

Amy Sample Ward

When it comes to innovation in civil society, there is nothing that can match the speed and ingenuity of communities that come together to make a change, develop a tool, or feed a need. Photo credit: Flickr Rhys’s Piece Is ). Libraries have access to information, engagement, and opportunity – it’s just a matter of setting sail.

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