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Social SEO and the Rise of Alternative Search

Media Cause

SEO , short for “ search engine optimization, ” boils down to enhancing your website to boost visibility on search engines such as Google, Microsoft Bing, and others—ensuring your content appears when people search with relevant keywords. Social Media’s Impact on Google Search How does In-Platform Social SEO differ?

Search 59
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List of Donor Wealth and Lead Tracking Software

Whole Whale

Lead tracking software is common in the business-to-business (B2B) world where sales teams need to know the when/where/who of companies checking out their online resources. Many analytics platforms like Google Analytics, Facebook Web Insights, LinkedIn Website demographics and others show aggregated and anonymized data of website users.

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How to Maximize Your Nonprofit CEO’s Social Profiles

Whole Whale

Before reading further, be clear, none of this will really work if your executive employees refuse to be public and let others support in the sheer volume of work necessary for creating active profiles. LinkedIn Analytics with Shield AI tool for a personal profile.

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Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Here are some digital marketing best practices for finding new donors by driving prospects to your nonprofit organization’s website using search engine optimization, online advertising, and email campaigns. Consider a content audit to evaluate how well your website meets search intent.

Digital 52
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Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

Along the way, it’s key to track and analyze your campaign’s performance data. For example, the American Heart Association has dozens of pages and blog posts that align with the keywords that constituents may be searching for, like “healthy lifestyle” and “heart murmurs.” Launch your campaign. Prioritize educating donors first.

Fund 52
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33 Fun, Useful, and Totally Random Resources for Nonprofits

Nonprofit Tech for Good

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. This website tracks what sites are the most popular in the world today.

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Iraq and Afghanistan Veterans of America spread #GoSilent across the web for Memorial Day

Amy Sample Ward

Here’s an example of a Senator showing his support for veterans through participation in the #gosilent pledge: Tracking silence. Plus, there are many tools to track the usage of hashtags and even archive them or annotate them, making both the tracking and the reporting much more streamlined.

Iraq 239