Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Here is what you can do to prepare for the impacts of iOS15 on email marketing. How will iOS 15 impact email marketing?

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Whole Whale

MAY 31, 2023

“I want to be more accessible in my email strategy. What are the accessibility fundamentals in the email marketing world? Making your email marketing strategy more accessible involves ensuring that your email content and design are inclusive and usable by people with a wide range of abilities, including those with disabilities.

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NetWits

FEBRUARY 17, 2011

Everytime you reskin your website, or send out an email blast, you need to make sure that you take the time to test how content appears to your supporters. This may sound like a really basic step, but it’s amazing how many testing and double checking procedures fly out the door in the midst of a last minute frenzy.

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Blue Fox

FEBRUARY 24, 2021

We are partnering up with our friend Cathy Allen, The Board Doctor, to share a free Wellness Test for nonprofit board members. They are offering free tests: blood pressure, blood sugar and cholesterol, BMI calculation, etc. Results will be available next year, along with benchmarking for future takers of the Wellness Test.

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Whole Whale

MARCH 15, 2023

“I currently send out only newsletter emails for my non-profit, but I am curious to know more. Are there different types of email marketing that I can add to my strategy?” Great question, but first, let’s explore what email marketing is and is not. What is email marketing?

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Saleforce Nonprofit

JULY 8, 2021

Email marketing is one of the most cost-effective marketing channels, enabling you to talk directly to your past, current, and potential donors. An added benefit of email marketing strategies is that you can analyze performance and optimize those conversations in real-time. How have they engaged with past email campaigns?

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Nonprofit Tech for Good

FEBRUARY 11, 2022

For nonprofits, a well-executed pop-up can increase engagement, procure donations, and build email lists that can foster long-term relationships with potential activists or donors. Like everything else, though, pop-up technology has evolved considerably, allowing you to segment, test, and optimize. Test out the options.

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Bloomerang

MAY 19, 2021

Picking a great nonprofit email provider is a lot like buying a house, just nowhere near as expensive! Since picking a nonprofit email provider is indeed a pretty big deal in the sector, what should you look for when you’re window shopping for a great nonprofit email provider? . That fridge is your email platform.

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Kindful

MARCH 22, 2021

That’s where email newsletters come into play. When people subscribe to your email list, you can send fundraising appeals, updates about programs, stories that show how you’re fulfilling your mission, and more straight to their inboxes. Evaluate your current strategy for collecting email subscribers.

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M+R

JUNE 10, 2021

Apple recently made an announcement about upcoming privacy changes to their products that could have a major effect on how nonprofits do email work. . The new feature helps users prevent senders from knowing when they open an email.” from getting information about whether and when subscribers open emails. on iPhone, 9.6%

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Classy

JULY 30, 2021

He highlights the importance of email marketing, lead generation, outreach campaigns, customer profiling, and acquisition to maximize ROI for all businesses. When launching an email campaign to raise funds, it is imperative to perfect the copy, segment your email lists, fine-tune the graphic assets, and more. Be Personal.

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Pamela Grow

MARCH 10, 2021

It keeps supporters and prospective supporters regularly updated and contributes to maintaining an active list of email addresses. and give prospective subscribers a compelling reason to opt into your email list. Once someone has signed up to receive emails from your organization, they need to know what’s going to happen next.

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Pamela Grow

JUNE 28, 2023

It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44. Test your subject lines. billion by 2025.

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Media Cause

APRIL 22, 2022

Email marketing has been through many iterations over the years, but it still remains one of the most cost-effective ways to reach supporters. Email Sign-Up Form. Including an embedded form in the footer of your site, or on a specific issue page, is a set-and-forget way to grow your email lists. Lead with Your Mission.

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CauseVox

MAY 9, 2023

As a result, you’ve probably found yourself needing to write informative and engaging emails to connect with your community with limited time and manpower. With Open AI’s ChatGPT , nonprofits can generate high-quality emails in a fraction of the time it would usually take to write them. What is ChatGPT?

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Bloomerang

DECEMBER 5, 2022

Was your inbox flooded with emails this Giving Tuesday? If your emails didn’t get opened there’s one thing to blame: your subject line. I have healthy obsession with email subject lines so Giving Tuesday is kind of like my Christmas morning or Super Bowl. . In the end I reviewed 200 Giving Tuesday emails. .

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Network for Good

MAY 7, 2021

In today’s digital world, email is a fundamental tool for engaging your donors and your audience. Here are four tips to help you make the most of your email campaigns and communications! It’s always a great time to think about experimenting with your emails. How many people open each email? Tip #1: Experiment.

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The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

The most reliable way for nonprofits to increase digital engagement is to test different techniques and messages with your own audience to determine what they respond to best, and follow the results. If you’re ready to start improving your digital program through testing, here are five places to get started.

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sgEngage

OCTOBER 14, 2022

Consider looking beyond email marketing to social media to establish what kind of content your audience responds to by testing different types of content and using the results to inform email marketing and strategy. Auto-generated emails are also a wonderful way to add personalized touches to your communications.

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Velir

APRIL 27, 2021

You can track member engagement through conversions on your website like email newsletter sign-ups, call-to-action click-throughs, downloads, and article shares. A/B testing is a great way to look at these activities and figure out how to optimize them to maximize member engagement.

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The Modern Nonprofit

NOVEMBER 16, 2021

Estimated Reading Time: 4 minutes 8 Tips for Crafting an Appealing Year-End Email Appeal. Here are eight tips on crafting a great year-end email appeal that will get your supporters to click the “Donate” button. SEGMENT YOUR EMAIL LISTS. Treat your Email like a conversation rather than a lecture.

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Whole Whale

JULY 18, 2022

“SWEET, a fundraising email in my inbox” – nobody, ever in history. The challenge when writing a fundraising email is to not only avoid this filter, but actually make it fun or interesting. Your email list is one of your most valuable fundraising tools. Unfortunately, not all email appeals are created equal.

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Forum One

JULY 8, 2021

People are unique individuals, so it’s important that your email personalization matches their uniqueness. Email personalization helps ensure your emails stand out as relevant and worth engaging with. Email marketing isn’t new for mission-driven organizations, but more recently it has become a more critical piece.

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EveryAction

JUNE 3, 2016

Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising. Why analyze email deliverability? It goes without saying that nonprofits rely heavily on email for online fundraising - in fact, according to M+R , they sent over 2.8

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NetWits

APRIL 5, 2013

It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based One of the eye-catching findings from the study was the steep decline in the performance of fundraising emails in 2012. Fundraising email click-through rates dropped 27 percent and response rates were down 21 percent from 2011.

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EveryAction

JUNE 22, 2016

Yesterday, EveryAction hosted a webinar to discuss insights from our 2016 Email Deliverability Study. Here are some great, thoughtful questions that we received and Brett's email wisdom. " I regularly find 40-60% of lists are “inactive,” in that they haven’t opened or clicked an email in a year. What is SPF and DKIM?".

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NonProfit Hub

JANUARY 14, 2020

When you work as an email marketer, you need to expect a certain amount of email unsubscribes each year. The good news is there are some actions you can take to reduce the rate of email unsubscribes. The good news is there are some actions you can take to reduce the rate of email unsubscribes. Email Frequency.

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NetWits

JUNE 19, 2012

I was there to share what I’ve learned about engaging email campaigns. After I was done speaking someone said to me, “Who knew there was so much to email?”. The fact is email is an important tool that requires considerable planning, resources and expertise to be successful. They test offers, messaging and more.

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Pamela Grow

JANUARY 18, 2021

Sarah writes: Our organization is overdue for creating a welcome email to send after someone joins our mailing list. Right now it’s just the standard message that comes with our email service provider (ConstantContact). Welcome emails have a 91.43% open rate. Welcome emails can create an 86% lift in unique open rate.

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Association Analytics

FEBRUARY 20, 2024

When it comes to building awareness for your association, you may not have to look too far, starting with your email list. Some common methods to engage and nurture potential members include articles, testimonials, email and newsletters. Was it through social media traffic or email clicks?

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Network for Good

OCTOBER 20, 2020

When you want to contact your donors, chances are, you email them. Download How to Write Amazing Fundraising Appeals That Raise More , and check out these 5 tips to ensure your email reaches (and resonates) with your donors: Tip 1: Think Before You Write. What is the purpose of the email? It’s just an email.

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TechImpact

AUGUST 23, 2013

Sarah Boisvert, a guest writer on Socialbrite , compares the top email marketing services, including MailChimp, Constant Contact, Aweber, SendGrid, HubSpot, and Vertical Response. Easy email-targeting. Ability to test emails to see if they will be delivered to users’ Spam folder. Email subscription forms.

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Bloomerang

OCTOBER 13, 2023

To ensure that your GivingTuesday subject lines get your emails opened, these eight criteria will win the day. The subject lines of your GivingTuesday emails are incredibly important. Email subject line checklist Use this checklist to create the best GivingTuesday subject lines. Follow them closely. How important?

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NetWits

FEBRUARY 7, 2012

. — Did you know that nearly 90 million Americans use their phone to read email ? ComScore reports that nearly 90 million Americans use their phone to read email – and that number grew by 28% over the past year. Over the past two weeks, we’ve been running A/B tests on our new mobile template. Just stop it.

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Nonprofit Tech for Good

MAY 13, 2022

Maybe they heard about you on Facebook, or they signed a petition and you sent them an email. Learn from it – was an email particularly effective? The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. Example: utm_medium=cpc, utm_medium=email.

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Network for Good

MAY 7, 2021

In today’s digital world, email is a fundamental tool for engaging your donors and your audience. Here are four tips to help you make the most of your email campaigns and communications! It’s always a great time to think about experimenting with your emails. How many people open each email? Tip #1: Experiment.

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NTEN

FEBRUARY 13, 2013

Email Marketing and Online Fundraising Strategist. A bad test accomplishes nothing. At least if we don't test at all we know that we don't know anything, but a pseudo-fact can hurt us badly down the line. Matt Burghdoff. Donordigital. This, sadly, is when we start leaning on "good enough" or "the best we can do."

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