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Nonprofit Email: The Rules of Engagement

Pamela Grow

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! The numbers don’t lie!

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5 Google Analytics Stats To Track Fundraising Success

TechImpact

Have a good tip for tracking your fundraisers success in Google Analytics? Understanding which traffic sources are generating the most donations already is key to determining where you should be focusing your efforts to bolster, and improve donation rates. Let us know in the comment section below. Landing pages that lead to donations.

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

The same is true with your holiday email appeals. While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Examples and practical tips to live by. Analyze the stats of previous emails.

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Click-through Rates, Compelling Links and Your End of Year Fundraising Appeal

NetWits

Wondering how to get more from your holiday email appeals ? Reviewing the way you use links may be a good place to start – effective link copy and placement can have huge effects on click through rates and related fundraising results. People often skim email. What do those stats tell us? What tips do you have?

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9 Ways to Improve Your Nonprofit’s E-Newsletter

The Modern Nonprofit

According to many reports , email marketing is the best channel for return on investment. Despite the rise of social media , it has not been replacing email. Instead, social media has been acting as a complement to email campaigns. Here’s a list of what to remember when building your email campaigns: 1.

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7 Unique Tips for Online Donor Engagement

Achieve

A simple email with a direct call to action will no longer cut it. . In this guide, you’ll find seven tips for cutting through the noise and engaging these online users to donate to your nonprofit. We’ve designed the following tips to help you reach new donors while deepening your existing donor relationships. It’s also about.

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5 Nonprofit Marketing Campaign Ideas To Help Your Organization Thrive

Neon CRM

The international water accessibility nonprofit keeps its front page consistently updated with three stats that are vital to its constituents—the number of projects they’ve funded, the people they’ve helped, and the countries they’re in. An email is automatically sent to them that’s optimized based on their location and stated interests.