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What iOS 17 Tracking Changes mean for Digital Fundraising

M+R

Included in it are updates to how the operating system will handle link tracking, which Apple calls Link Tracking Protection (LTP). TL;DR: Digital advertisers might see some turbulence, email fundraisers should be fine. What is Link Tracking Protection? Click Tracking is less specific to an individual user.

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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

An aggressive email campaign was the foundation. It began with an email appeal leading into GivingTuesday and continued with three more heading into the afternoon and evening. A second matching grant offer enabled leaders to extend the giving via two more fundraising emails the next day. Research backs this up.

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Advocacy for everyone: 6 ways to help your supporters take action

EveryAction

Mobile optimization —M+R’s Benchmarks for the year 2022 found that “users on mobile devices (including both phones and tablets) accounted for 57% of nonprofit website traffic.” This volume makes it clear that optimizing for mobile isn’t a nice-to-have, it’s a need-to-have.

Advocacy 222
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5 Tricks for Writing Better Fundraising Emails

Get Fully Funded

Wouldn’t life be easier if people opened and read your fundraising emails? Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing. Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing.

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Text-to-Give: The Ultimate Guide to Mobile Fundraising

Bloomerang

Mobile communication is becoming a central part of nonprofit fundraising and advocacy. Text-to-give (also known as text-to-donate, text-to-pledge, or text fundraising) is a form of mobile fundraising that asks donors to send a keyword to a text fundraising phone number. Supporters text the keyword to your phone number.

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How to generate advocacy calls from your supporters to elected officials

EveryAction

Whether your organization advocates for policy change on the national, state, or local level, mobilizing your supporters to place advocacy calls to their legislators is one of the most powerful tools at your disposal—and with support from the right technology, it can also be one of the most convenient. Send and track your advocacy calls!

Advocacy 158
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5 Ways To Incorporate Mobile Tech Into Your Volunteer Program

TechImpact

In fact, most Americans have a cell phone, smart phone, or tablet that they use to keep their schedule straight and stay in touch with their large and diverse networks of colleagues, friends, family, and acquaintances. So why not engage volunteers where they spend most of their time–on their mobile phone.

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