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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

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Must-Read Digital Marketing & Fundraising Reports for Nonprofits Worldwide

Nonprofit Tech for Good

The reports listed below offer much-needed data to help your nonprofit, NGO, or charity craft your 2021-22 digital marketing and fundraising strategy. 2021 Global NGO Technology Survey & Open Data Project :: Take the Survey. Published by Nonprofit Marketing Guide. For Nonprofits Worldwide: 1. Published by Classy.

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Announcing the 2023 Nonprofit Tech for Good Report!

Nonprofit Tech for Good

The biennial Nonprofit Tech for Good Report seeks to gain a better understanding of how nonprofit organizations use technology for digital marketing and fundraising. The 2023 report is based on the survey responses of 1,732 nonprofit professionals that subscribe to or follow Nonprofit Tech for Good on social media.

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Email Marketing: Your Fundraising Campaign Starting Point

Bloomerang

Based on survey results, we found that fundraising success is determined by the media channels nonprofits use to share their message and mission. Coming in highest was email campaigns, with 88.6% of respondents stating they planned to use email marketing in 2023.

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Nonprofit Email Marketing Benchmarks 2022-2023

Tech Soup

TechSoup partnered up with Tapp Network, a digital marketing and technology agency, to understand how nonprofits approach digital marketing. We surveyed TechSoup's member base between June 2022 and September 2022 and collected 110 survey responses.

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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

There’s a lot to learn from them about text marketing. Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. Want to learn more about effective text message marketing? You can read all about it here.

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Dear Moby, what are the different types of email marketing? 

Whole Whale

“I currently send out only newsletter emails for my non-profit, but I am curious to know more. Are there different types of email marketing that I can add to my strategy?” Great question, but first, let’s explore what email marketing is and is not. What is email marketing?

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