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Creating an Omnichannel Marketing Experience with Teach For America and Salesforce Interaction Studio

Cloud 4 Good

Following two successful phases of a Salesforce Marketing Cloud implementation, TFA again engaged Cloud for Good to implement Interaction Studio into the organization’s marketing stack. To help promote the conversion of these visitors, customized web and email experiences are utilized to move prospects through the recruitment processes.

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Should Your Hybrid Event Attendees Interact With Each Other?

AccelEvents

One challenge that event planners are anticipating is audience interactions. Naturally, there is an opportunity here for the two audience types to interact, but experts are questioning whether or not this interaction is necessary. In fact, you can just live stream the event and then speak to them occasionally.

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Integrating Your Nonprofit Email & Website Strategy: 5 Tips

DNL OmniMedia

As a nonprofit, you likely use a variety of methods to promote your services and gain more support—two of the most common being email and website marketing. While you can keep email and website marketing separate and still see success, combining the two offers unmatched insights and results. Let’s get started!

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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

Creating and using UTMs The first place to start is to ensure your email blasts include UTMs on any links to your website. Most email marketing platforms will have a setting to automatically add UTMs to links; search your platform documentation for “UTMs”. GA4 tracks user interactions as Events. What is a GA4 event?

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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

Preferred contact methods: Voice calls, Text or SMS messaging, email, social media posts Preferred donation methods: Online giving 3) Generation X (1965-1980) Average annual gift of $732 across four charities. This generation is more likely to participate in virtual events, such as online charity streams and challenges.

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9 Socially-Distant Donor Engagement Ideas for Nonprofits

Nonprofit Tech for Good

In-person events are on hold this fundraising event season, but fortunately, streaming tools like Zoom implemented new features throughout the year that make virtually interacting with guests a lot easier and way more fun. 9) Ask donors to simply share your social media posts and emails. 7) Invite your donors to shop for good.

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GivingTuesday Prep: Everything You Need for 2023

Qgiv

This can help you develop an email campaign for your GivingTuesday. Type in non-sensitive information about your organization and ask ChatGPT to create a short email template to send to your donors. Preparing your emails ahead of time will allow you to schedule out your GivingTuesday email campaign in advance.