Media Cause
FEBRUARY 7, 2023
Therefore, when we create a media campaign , we always have a plan in place to measure paid media ROI (return on investment) and the success of every dollar invested. What is Paid Media and Paid Media ROI? This is a great way to gain new potential supporters and donors by expanding your reach.
Forum One
MARCH 12, 2024
While the increased productivity you can achieve with generative AI may be measured in return on investment (ROI), the larger impact is seen in the day-to-day lives of marketers and content creators who can focus on activities that deepen campaign engagement. We’re always eager to problem-solve with you.
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The Storytelling Non-profit
JANUARY 24, 2022
Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data.
Nonprofit Tech for Good
MARCH 11, 2022
It creates a personal, meaningful introduction of your cause and nonprofit to new donors. There’s a whole constellation of potential new donors out there, and this is how you connect! That’s a lot of words, so we’ve created the below video that explains how to build and host peer-to-peer campaigns.
Kindful
MAY 21, 2021
When it comes to event donors, 2020 has taught us a lot. Event donors still want to give, even when they aren’t attending the event in person. In some ways, virtual events make it much easier to convert these once-a-year event donors into powerful monthly donors. Don’t skip or neglect your big one-time donors.
Whole Whale
SEPTEMBER 22, 2020
One of the top questions we get asked at Whole Whale is “how can we attract new online donors to our organization?” The most common mistake we see is trying to acquire a donor on the “first date” interaction only, instead of viewing donor acquisition like a longer relationship that must be nurtured over time.
Get Fully Funded
JUNE 16, 2022
Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.
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