Care2

JULY 6, 2023

Many charitable organizations experienced a worrying trend in 2022: A 10% dip in individual donations and a declining donor retention rate. The Fundraising Effectiveness Project documented just how many donors in 2021 didn’t return to give again in 2022! What can fundraising professionals do to put 2023 back on track?

Research 69

Research Trend Help Benchmark 69

Neon CRM

MAY 17, 2024

Are you calling your donors regularly? Calling to thank donors for their support after they give a gift can strengthen their bond with your nonprofit, leading to higher donor retention and engagement rates. The Importance Of Calling To Thank Donors For Their Support Does calling donors really make a difference?

Support 88

Support Donor Phone Gift 88

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. For those new to direct mail , it’s “the process of writing, designing, printing, and distributing hard copy requests for funds to your donors and/or prospective donors.”. But what about people who say that direct mail isn’t worth the investment?

Mail 112

Mail Retention Practice Donor 112

CauseVox

MARCH 1, 2024

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter?

Audience 82

Audience Donor Survey Demographics 82

sgEngage

JANUARY 30, 2024

Jude Children’s Research Hospital have already been using AI solutions to streamline their workflows and increase efficiency, and AI usage will only grow moving forward. If your nonprofit is ready to dive deeper into the world of AI fundraising to boost donor engagement with your mission, this is the place to start!

Tools 92

Tools Donor Fundraising Survey 92

Candid

JUNE 28, 2022

Donor retention is the measurement of how many donors continue giving to your nonprofit year after year. You can calculate this metric for your organization by dividing the number of donors who gave again this year by the total number of donors who gave last year. . The donor retention formula. Segmenting donors.

Donor 103

Donor Retention Rate Database 103

Neon CRM

AUGUST 24, 2023

This is where the increasing amount of nonprofit sector research reports can help. Research can also shine a light on where your nonprofit may need to focus more energy in its engagement with donors. This article will dissect the different types of nonprofit sector reports you may come across in your own research.

Hype 52

Hype Research Marketing Benchmark 52

Kindful

MARCH 25, 2021

Nonprofit marketing leaders are always thinking about how to best communicate with their donors. Personalized and valuable communication is what builds relationships, and long-lasting donor relationships are what set the foundation for nonprofit growth. You’ll be exploring: What type of donor data should you collect?

Communication 98

Communication Donor Data Guide 98

Bloomerang

JANUARY 7, 2022

A Guide to Donor Retention. What is Donor Retention? If you’re a fundraiser or nonprofit development professional, you’ve likely heard the term “donor retention.” But what is donor retention? Quite simply, donor retention is a measure of how many donors continue to donate to your organization.

Retention 86

Retention Donor Guide Rate 86

Candid

MAY 22, 2024

The Fundraising Effectiveness Project ’s (FEP) Quarterly Fundraising Report analyzes year-to-date trends in fundraising from individual donors, based on sample data from GivingTuesday and the Association of Fundraising Professionals’ Growth in Giving database. of donors but 76.4% of donors but 76.4% of donors but 51.2%

Data 94

Data Effective Fundraising Retention 94

Bloomerang

DECEMBER 13, 2022

Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? . Donor attrition has gotten worse over time. Donors tell us this all the time, both with words and actions. Donors tell us this all the time, both with words and actions. Donor Negative WORDS.

Retention 112

Retention Donor Gift Nonprofit 112

Pamela Grow

OCTOBER 29, 2023

Having observed how charity watchdogs like Charity Navigator rate nonprofits , our model takes into account that spending more on core programs leads to increased funding for a nonprofit. Building on this, our research challenges the conventional wisdom that nonprofits should allocate nearly all of their budget to program costs.

Research 52

Research Ohio Fundraising Long Beach 52

Bloomerang

APRIL 12, 2022

At one of the first auction events she worked, she was reprimanded for showing a donor a seat a the far end of the room. Another coworker quickly took over and showed that donor to another seat right up front. Nonprofits use donor management software or a donor database to organize their donor data and ensure its accuracy.

Software 105

Software Management Donor Guide 105

Bloomerang

MARCH 17, 2023

You’ve completed thorough prospect research , cultivated and provided a site visit, prepared a first-rate proposal and secured a meeting to make a solicitation, but the major donor prospect responds with a “no.” Very often donor prospects will ask for more time. ” This scenario occurs every day.

Lesson 116

Lesson Donor Fundraising Gift 116

Bloomerang

AUGUST 30, 2021

Here are a few 2021 key findings from the report to help us retain and upgrade nonprofit donors: . Giving was unevenly directed; donor perceptions of greatest need had an impact. Giving was unevenly sourced; wealthier donors were more insulated from pandemic effects. New donors were up by 18.5%. adjusted for inflation).

Donor 102

Donor Giving Retention Gift 102

Saleforce Nonprofit

AUGUST 11, 2022

If this sounds like you, maybe it’s time you implement a donor management system, or DMS. I know what you’re thinking – what is a donor management system? A donor management system is like a really big filing cabinet that lives in the cloud and tracks everything about your organization. Host an awesome event.

System 104

System Management Donor Track 104

Bloomerang

FEBRUARY 2, 2024

Today’s question comes from a nonprofit employee who wants advice on how to persuade leadership to get donor thank-you letters out sooner: Dear Charity Clairity, I just took a new job and have discovered they don’t get thank you letters out for two weeks. Especially smaller donors. To me, this is unacceptable. He thinks I’m nuts.

Donor 93

Donor Exercise Gift Charity 93

Nonprofit Tech for Good

OCTOBER 17, 2023

It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers. Understanding the potential of influencer partnerships is crucial, and it begins with thorough research to identify individuals who genuinely believe in your cause.

Social Media 326

Social Media Media Social Influence 326

Nonprofit Tech for Good

MAY 7, 2024

Rival IQ Social Media Industry Benchmark Report ] Nonprofits have an average engagement rate of 0.066% on Facebook. Social Status ] Nonprofits have an average engagement rate of 1.91% on LinkedIn. M+R Benchmarks Report ] 42% of US donors use LinkedIn to research nonprofits to support and 26% discover donation opportunities on LinkedIn.

Social Media 175

Social Media Statistics Media Social 175

Bloomerang

JULY 5, 2021

Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? Do you know what your retention rates are or how to increase donor loyalty? Yet too many nonprofits still don’t prioritize donor retention strategies. . And, yes, your donors are consumers.

Donor 141

Donor Strategy Retention Relationship 141

The Modern Nonprofit

MARCH 26, 2024

Estimated Reading Time: 5 minutes Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters As nonprofit professionals, we are all too familiar with the cycle of emergency fundraising. Preparation is key To effectively retain emergency donors, you must have a solid foundation in place.

Support 52

Support Donor Community Retention 52

Qgiv

OCTOBER 26, 2022

Donor engagement is an essential component of an optimized nonprofit fundraising strategy. High levels of engagement lead to effective stewardship plans , increasing retention rates over time, and overall successful supporter relations. Research shows that millions of people work for companies that offer employer matching programs.

Gift 52

Gift Impact Donor Rate 52

Candid

FEBRUARY 27, 2024

Here, we share recommendations on effective feedback practices, based on research we carried out with the Irritants for Change , a group of feedback experts and nonprofit rating and information-sharing platforms. At L4G, response rates vary by collection method, from a median of 64% for in-person surveys to 32% for emailed surveys.

Rate 119

Rate Survey Nonprofit Sample 119

Bloomerang

AUGUST 11, 2023

Today’s question comes from a director of development who wants advice on how to quickly and efficiently find the best major gift and planned giving prospects: Dear Charity Clairity, We recently purchased donor analytics and now have a database overlay indicating who has major gift and planned gift likelihood.

Analytics 63

Analytics Donor Gift Database 63

EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

Channel 224

Channel Work Fundraising Movie 224

Volunteer Hub

SEPTEMBER 24, 2021

GivingTuesday offers nonprofits an opportunity to capitalize on reaching both donors and volunteers, setting their organization up for success moving into the new year. Giving Tuesday provides organizations with a time to attract and convert new volunteers and donors who are actively seeking end-of-year involvement in the greater good.

Volunteer 97

Volunteer Tips Donor Social Media 97

The Modern Nonprofit

SEPTEMBER 14, 2021

Estimated Reading Time: 3 minutes Key Donor Segments for a Better Year-End Appeal. Instead of sending a generic message to all of your supporters, you can improve your results by segmenting your donor base and tailoring your message accordingly. Each group, or donor segment, then receives a tailored message during your campaign.

Donor 105

Donor Gift Volunteer Group 105

sgEngage

APRIL 10, 2023

Simply focus your attention on donor engagement. Whether you’re ready to jump back into in-person fundraising or would rather host a virtual event-free fundraiser , you’ll need tools in place to keep donors’ attention and motivate them to give. Think about the people who make up your community of donors.

Donor 81

Donor Community Tips Fundraising 81

Nonprofit Tech for Good

MAY 5, 2022

Those who commit to the organization’s mission – clients, donors, board members, and staff – all have opinions about the optimal spending levels to execute the mission. Perceptions of spending levels – from donors, the board, or other stakeholders – can influence campaign and fundraising management.

ROI 329

ROI Demonstration Metrics Analysis 329

Bloomerang

JUNE 2, 2023

Dear Charity Clairity, I know calling donors to thank them is a good idea. If you’re a small charity If you’re a small charity, and receive just a few gifts a day, you could reasonably call every donor. Make it easy to accept donations wherever your donors are. You probably can’t call all those donors.

Donor 98

Donor Charity Gift Test 98

Bloomerang

OCTOBER 30, 2023

Thanking donors well is an essential aspect of fundraising that is often done just once—when the donor makes a gift, or, worse, it’s overlooked entirely. Aaron and his team have designed a donor thank you process that’s an ongoing practice integrated into the fundraising culture at Feeding America. Aaron LaMonica-Weier , Sr.

Feeds 88

Feeds San Antonio Donor America 88

Allegiance Group

JANUARY 18, 2023

But a lesser-known yet powerful fact is that these programs also work to drive individual donor engagement. Engaged donors are more likely to continue supporting your organization gift after gift, feeling increasingly connected to your mission⁠—and the work you do for your communities. Follow up on unclaimed matches post-transaction.

Gift 52

Gift Effective Donor Ratio 52

NonProfit Hub

JUNE 12, 2020

However, during these discussions, many organizations ask the same question: “How do we attract more donors?” Research shows that it’s much more difficult and expensive to attract new supporters than it is to retain the ones you already have. Why First-Time Donor Retention is Important. Call your new donors. .

Retention 82

Retention Practice Donor Time 82

sgEngage

MAY 31, 2023

If your nonprofit organization hosts a peer-to-peer event with thousands of happy participants and supporters, but you don’t have a plan to convert those bikers, gamers, walkers, golfers, dancers, scavenger hunters, or pub crawlers into monthly donors, you’re missing out on the point of putting on an awesome P2P event.

Donor 78

Donor Registration Map United Kingdom 78

Donor Search

FEBRUARY 4, 2016

This blog focuses on the world of prospect research and various related fundraising topics. Join me in welcoming Marvin Dawson, Vice President of MMI Direct, for his thoughts on how to improve donor solicitation response rates.…

Rate 40

Rate Donor Research Fundraising 40

Nonprofit Tech for Good

JANUARY 19, 2024

Over time, a high exit rate signals to search engines that your content is not helpful to visitors, which can negatively affect your ranking. So, if your nonprofit works in environmental conservation, use a keyword research tool to identify common questions like “how to support local environmental initiatives.”

Action 253

Action Practice Tips Seattle 253

Achieve

JUNE 1, 2023

Your nonprofit likely has plenty of strategies for gathering direct donor feedback. But donors can reveal just as much information about their motivations and interests through their unspoken actions. Review your donor demographics. Certain times of the year put donors in a charitable mood, leading them to give more.

Donation 52

Donation Donor Giving Demographics 52