CauseVox

MARCH 1, 2024

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter? Why Do Donor Personas Matter?

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Audience Donor Survey Demographics 82

Bloomerang

DECEMBER 13, 2022

Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? . Donor attrition has gotten worse over time. It’s also the number one reason you’re raising less money than you could. You’re Leaving Money on the Table. Donor Negative WORDS. People give.

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Retention Donor Gift Nonprofit 108

Nonprofit Tech for Good

MAY 8, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. You can use outbound text messages to inform donors about upcoming fundraising events and campaigns. You can read all about it here.

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Lesson Marketing Amazon Adopt 294

NonProfit PRO

SEPTEMBER 1, 2021

You’re probably working hard on your annual appeal, which will hopefully bring in lots of cash both by mail and online. But there’s a new opportunity for nonprofits to bring in that much-needed year-end money and promote the importance of the nonprofit sector: Giving Tuesday.

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Nonprofit Tech for Good

DECEMBER 12, 2019

Major donors are the most valuable supporters of the nonprofit world. The key to achieving your nonprofit’s greatest goals? The key to achieving your nonprofit’s greatest goals? Follow these three steps to engage and nurture the high net worth donors who share your vision. What you expect the end result to be.

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Relationship Donor Management Sponsor 246

Nonprofit Tech for Good

JUNE 1, 2021

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

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email Marketing Data Digital 334

CauseVox

JUNE 7, 2022

Cultivating a major donor and setting the stage to make an ask for money doesn’t have to be a nerve-wracking experience. For context, when we talk about major donors, we’re referring to donors who make a significant gift to your org – one that’s above and beyond the typical gift that arrives in the mail.

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Money Donor Tips Technique 64

Neon CRM

OCTOBER 31, 2023

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. But the world is a noisy place: Donors are bombarded with constant messaging that can drown out a nonprofit’s attempts to reach them.

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Nonprofit Tech for Good

JULY 31, 2020

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Did you mail out an appeal at a different time? As BoardSource points out, even measuring your ROI is more than just money in vs. money out.

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Goal Fundraising Pledge ROI 300

Bloomerang

JULY 24, 2023

One of the most pervasive problems in the nonprofit sector is getting your board to be more engaged , and more specifically, to increase board fundraising. The objections shared usually involve board members not wanting to ask people they know for money. Keep membership data clean Board members can help you keep your donor data clean.

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Money Fundraising Reddit Grant 87

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. Quarterly print newsletter.

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Get Fully Funded

MAY 16, 2022

Starting a monthly giving program is a great use of your time because monthly donors are the lifeblood of a small nonprofit – bringing in sustainable revenue and creating a safety net of loyal supporters. . These nonprofits have gotten really good at making it easy for people to understand how their donation will make a difference.

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Donor Nonprofit Gift Missouri 128

Bloomerang

SEPTEMBER 15, 2021

We need more money. Too often, the problem is that they haven’t considered if they’re spending enough money to equip their teams to make more money. You see, when you want to raise more money for your nonprofit, not spending money is simply self-sabotage. We just can’t seem to get ahead.

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Money Help Model Nonprofit 78

Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Some individual board members may want to start with “easier” tasks like thanking donors, but eventually, they should be directly helping raise thousands of dollars annually.

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Fundraising Mail Law Donation 353

Allegiance Group

FEBRUARY 27, 2024

Donor-advised funds (DAFs) are one of the fastest-growing areas of charitable giving. In fact, $52 billion was granted to nonprofits out of DAFs in 2023, a number that has grown an average of 20% per year over the last five years. More than 3 million people use donor-advised fund accounts for their philanthropy. Let’s dig in.

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Bloomerang

NOVEMBER 18, 2021

In a previous blog post , I wrote about how bundling your donor communications can save your nonprofit time and money. You can bundle your donor communications in two ways: going all in or bundling in batches. Bundling in batches is a great approach for nonprofits just starting out with this strategy.

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Communication Donor Mail Doc 122

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Engage new donors from the start with compelling digital marketing. What is donor acquisition?

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Fund Donor Strategy Search 52

Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

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Donor Strategy Retention Help 103

Get Fully Funded

JUNE 11, 2023

If it’s already in process or in the mail, excellent work! Clean up your mailing list. A clean list , with the most current email and mailing addresses, will save you money and help you reach the right people fast. What difference will their money make? Don’t just mail or email a letter and hope to raise money.

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Template Fundraising Mail Nonprofit 97

Bloomerang

APRIL 6, 2021

Now more than ever, effective fundraising is what your nonprofit depends on to survive. Your team likely spends countless hours planning events and campaigns in order to raise money for programs and projects that will further your cause. . All this fundraising definitely involves sending appeals to your donor base. Direct Mail.

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Mail Channel Strategy Fundraising 62

Greater Giving

JULY 20, 2022

Nonprofits are struggling to connect donors with the cause—but these four donor engagement best practices can open up new communication channels. At the start of the pandemic, donors came through for the organizations they care about in record numbers. So what can nonprofits do about it?

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Action Money Raise Donor 52

Nonprofit Tech for Good

JANUARY 31, 2021

Each year Nonprofit Tech for Good features a new set of online fundraising tools that are timely and relevant for the year to come. Bonfire enables nonprofits to easily design and raise funds by selling t-shirts online. Bonfire enables nonprofits to easily design and raise funds by selling t-shirts online. Gifted :: gifted.com.

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Tools United States Online Fundraising 321

Pamela Grow

AUGUST 2, 2023

And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” Direct mail and digital work side by side to ensure your best campaign. Warm up your donors and remind them that their support matters — that you matter. Your donor newsletter. What do you want your donor to do ?

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Free Fundraising Mail Nonprofit 88

Nonprofit Tech for Good

AUGUST 4, 2023

By Michelle Kocin , Digital Marketing Manager at Sylogist Mission CRM – a donor management, fundraising, and volunteer management platform build for nonprofits and NGOs in the Microsoft Dataverse. Silent Generation donors value personal connections and traditional forms of communication. organizations** 11.8%

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Generation Giving North America Method 246

Neon CRM

AUGUST 11, 2023

The nonprofit industry loves talking about how to run a successful GivingTuesday campaign. It’s easy to focus on fundraising success and forget about donor retention. Retaining your GivingTuesday donors is important, too. Retaining your GivingTuesday donors is important, too. And why not? Here’s why.

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Retention Donor Gift Template 98

Bloomerang

DECEMBER 19, 2023

All donors are not created equally. Some donors can cost a great deal to acquire, and then only make one gift before lapsing. As fundraisers, we have a responsibility to raise money efficiently, investing our time and resources prudently. Where can you find your most generous donors and prospective donors?

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Donor Gift Student Demographics 78

NonProfit PRO

FEBRUARY 8, 2022

Direct response is not as sexy as taking donors to the golf course or hosting the annual major donor cruise, but I’m proud of what I do because I have seen the results of the money I have raised over the years. And if someone says to me, “Oh, you do junk mail?” that’s OK.

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Get Fully Funded

FEBRUARY 22, 2022

As your nonprofit starts to blossom, don’t be surprised if you are conflicted over how much to spend on nonprofit administration, especially fundraising. Obviously, donors want as much of their donation as possible to go to your programs, to help change lives. But you have to spend some money on running your nonprofit.

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Fundraising Charity Mail Nonprofit 132

Bloomerang

FEBRUARY 2, 2024

Today’s question comes from a nonprofit employee who wants advice on how to persuade leadership to get donor thank-you letters out sooner: Dear Charity Clairity, I just took a new job and have discovered they don’t get thank you letters out for two weeks. Especially smaller donors. Do you wait for the mail to arrive?

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Donor Exercise Gift Charity 87

Qgiv

NOVEMBER 2, 2023

Fundraising automation saves your nonprofit valuable time and resources by streamlining time-consuming tasks, so you can devote more to time advancing your mission and raising more money. Learn more about the perks of fundraising automation and how to automate some of your processes at your nonprofit: What is fundraising automation?

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Work Fundraising Mail Integration 122

Bloomerang

MARCH 8, 2024

Today’s question comes from a nonprofit employee who wants advice on whether they can credit a donation in 2023 if the check was dated 2024: Dear Charity Clairity, A donor advised in early December a $20,000 check was mailed to us. — Want to keep donor happy Dear Want to keep donor happy, Of course you do!

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Calendar Difference Mail Law 92

Bloomerang

FEBRUARY 16, 2024

The services and programs your organization delivers are vital, but improper or ineffective fund management is a disservice to your donors and the people and cause you serve. By learning about and prioritizing nonprofit financial management. That doesn’t mean having stable financials isn’t crucial for nonprofits too, though.

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Effective Donation Management Guide 97

Nonprofit Tech for Good

AUGUST 19, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. As the world becomes increasingly more digital, nonprofits around the globe are recognizing the importance of accepting online donations as a form of giving.

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Donation Digital Online Giving 219

Qgiv

MARCH 28, 2022

The inner financial workings of nonprofits around the world can feel like a mystery to many. For those who aren’t familiar with how nonprofits work or what they do, there could be confusion about how employees receive compensation or how programs are funded. How do 501(c)(3) organizations make money? Year-round donations.

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Money Sponsor Grant Nonprofit 52

Get Fully Funded

OCTOBER 19, 2021

The season of gratitude is upon us and there is nothing more important you can do than thank donors for their support this year. Actually, from a donor’s perspective, it’s annoying. To build a relationship on purpose with a donor, you must communicate with them often without asking for anything. I thought so. That would be me!).

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Donor Ideas Gift Social Media 130

Bloomerang

MAY 26, 2021

So you want to start up (or restart) a donor acquisition program. The reality is, whether you are trying to grow a new file or stop attrition on your existing file, there’s no better way to obtain and keep new donors than with a well-executed donor acquisition program. Options could include: Direct mail.

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Program Donor Tips Channel 117

DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. In order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, an integration between direct mail marketing and a digital channel is a huge step in the right direction. . Let’s dive in!

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Mail Integration Digital Strategy 52