Bloomerang

AUGUST 17, 2022

A lot of what we do in fundraising was inherited or just common knowledge. We rarely know who coined certain development terms or originated some of the activities and fundraising we use today. There is one term though that has stood the test of time. Principal gifts vs. mega gifts.

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Gift Difference Raise Donor 107

Nonprofit Tech for Good

JUNE 23, 2020

Related Webinar: Online Fundraising Best Practices for Nonprofits. Today, nonprofits worldwide have access to online fundraising tools that could not have been imagined at the turn of the millennium, and current best practices are shaped by 20+ years of innovation and experimentation. 1) Implement Donation Page Best Practices.

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Practice Online Fundraising Nonprofit 339

The Fundraising Authority

MARCH 28, 2021

Storytelling is one of the most challenging aspects of donor cultivation. This is especially true when engaging prospective donors who are new to your cause. While some of your volunteers may have never made a monetary gift to your organization, they certainly already understand your mission and the cause you serve.

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Volunteer Donor Storytelling Linkedin 189

Bloomerang

NOVEMBER 16, 2023

Shine a spotlight on your volunteers Hearing heartfelt stories about why your cause is important to them will amplify your messaging and help make it resonate with prospects and donors, deepening their emotional connection to your organization and fostering long-term support. Meredith and her team did a brilliant job of testing the campaign.

Gift 87

Gift Volunteer Celebrate Culture 87

Get Fully Funded

SEPTEMBER 17, 2023

A solid donor relationship is the backbone of successful fundraising. When donors feel like they’re making a difference and that they’re valued for their contribution, they stick around and keep giving. Just like any other relationship in life, your relationships with your donors should be mutually beneficial and enjoyable.

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Relationship Donor Language Build 105

Get Fully Funded

OCTOBER 5, 2021

A good fundraising email subject line can make or break your request for funds. Your fundraising email subject line has ONE job: to entice the recipient to open the email. Donors who gave to you once will slip away. Why You Need a Good Fundraising Email Subject Line We all know what it’s like to get an email in our inbox.

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email Open Donor Homeless 130

Get Fully Funded

APRIL 4, 2024

The past couple of years have represented a challenging time for nonprofit fundraising. In difficult circumstances, it’s helpful to return to the fundraising basics to ensure you’re making the most of tried and true strategies to boost your nonprofit’s donation revenue. Personalize donor outreach.

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Donation Strategy Nonprofit Gift 110

sgEngage

SEPTEMBER 27, 2023

Without it, your efforts to cultivate and steward donors won’t go very far. A trusting relationship with donors contains shared perceptions and values, openness, transparency, and a willingness to grow the connection. Your Perception of Your Donors I’m sure you can remember an interaction that felt purely transactional.

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Retention Donor Build Strategy 83

Bloomerang

JUNE 2, 2023

CFRE, our very own Fundraising Coach , also known as Charity Clairity. Dear Charity Clairity, I know calling donors to thank them is a good idea. If you’re a small charity If you’re a small charity, and receive just a few gifts a day, you could reasonably call every donor. You probably can’t call all those donors.

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Donor Charity Gift Test 91

EveryAction

SEPTEMBER 7, 2022

This isn’t the only data point backing up this finding, either: our friends over at National Audubon Society actually ran a sustainer-first GivingTuesday campaign in 2020 and grew their recurring donor base by an incredible 900 percent! Use your technology to your advantage, even if it is a simple A/B test.

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Communication Practice Program Instruction 130

Bloomerang

JULY 12, 2021

I took my teenager there last weekend to test the magic, and it was pure delight. . So, what does a three-star hotel in Hollywood Hills have to do with fundraising? It tells us that the opportunity to surprise and delight your donors is closer than you think. . Give them the gift of being known by you. .

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Donor Create Tips Celebrate 138

sgEngage

OCTOBER 17, 2023

The nonprofit fundraising numbers make a compelling case for a strong end-of-year effort. Further, with 64% of total giving coming from individual donors in 2022, ensuring you have a well thought out strategy to attract these dollars is critical. The same goes for employer matching gift programs.

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Fundraising Donor Celebrate Chicago 101

Qgiv

FEBRUARY 20, 2024

AI for nonprofits can be a real game changer in the fundraising landscape. From navigating donor data to finding the most effective ways to communicate, AI for fundraising can be applied to many aspects of your organization to help lift some of the burden of changing the world. How do you use AI for fundraising?

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Fundraising Nonprofit Analysis Donor 97

Greater Giving

JULY 18, 2023

Donor Data Management How To Supercharge Relationships You’ve spent weeks, months, or even years collecting every bit of data your donors produce. Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Here’s what you can expect in this guide: Gather relevant donor data.

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Data Donor History Demographics 98

sgEngage

OCTOBER 11, 2023

If you’re like every nonprofit on the planet, you’ve got one thing on your mind: acquiring new donors! No matter what your mission is, you’re probably dedicating significant resources to finding potential supporters and getting that first gift. What’s a fundraiser to do when you feel like you’re all out of ideas?

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Donor Social Media Websites Content 82

Candid

JUNE 28, 2022

Donor retention is the measurement of how many donors continue giving to your nonprofit year after year. You can calculate this metric for your organization by dividing the number of donors who gave again this year by the total number of donors who gave last year. . The donor retention formula. Segmenting donors.

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Donor Retention Rate Database 111

Candid

AUGUST 18, 2021

If efficiency, technology, and smarter fundraising have been on your nonprofit’s radar, you’ve almost certainly encountered artificial intelligence (AI). . AI can completely change how nonprofits engage donors and prepare for fundraising appeals. Reduced overhead costs of broad fundraising outreach.

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Course Fundraising Analysis Mail 130

Candid

MARCH 2, 2022

Capital campaigns are big undertakings, for both you and your donors. They’re the ultimate testing ground for your donor stewardship tactics, as you’ll be asking for quite a lot — extra-large gifts, multi-year commitments, feasibility study interviews, and more. Start by understanding the root causes of donor fatigue.

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Campaign Donor Gift Test 111

Nonprofit Tech for Good

NOVEMBER 13, 2023

Sponsored by GalaBid – a digital fundraising platform that helps thousands of nonprofits raise funds through live and online silent auctions, digital raffles, and donations. With a comprehensive fundraising platform , organizations can manage and run an exciting digital auction.

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Tips Online Management Help 267

Bloomerang

JULY 10, 2023

When asking for a legacy gift from a donor to your nonprofit, it’s important to approach the conversation with sensitivity and professionalism. Research and identify potential donors Begin by identifying individuals who have demonstrated a strong commitment to your organization.

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Gift Practice United States New York City 60

Bloomerang

AUGUST 12, 2021

Do you know your organization’s donor retention rate? According to the Association of Fundraising Professionals’ 2020 Fundraising Effectiveness Project (FEP), only 43.6% of the donors who made a gift in 2019 made another gift in 2020. The Donor Retention Crisis—and Why It Matters. I’d bet not. .

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Retention Rate Donor Issue 111

Pamela Grow

NOVEMBER 13, 2023

As a nonprofit professional, fundraising is at the center of what you do. But along with fundraising comes the responsibility of engaging donors. After all, your fundraising efforts won’t be successful if you don’t turn community members, social media followers, and website visitors into donors. Let’s get started!

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Donor Giving Online Gift 52

EveryAction

NOVEMBER 9, 2022

GivingTuesday and the nonprofit end-of-year fundraising cycle are quickly approaching! This added personalization shows donors that their philanthropic activity (current or past) has not gone unnoticed by your organization, and your reminder may give them the extra push they needed to make an end-of-year gift!

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Gift Consultant Audience email 207

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Survey existing donors on what compelled them to support you before. Creativity matters only if it sells. Remember your goal is persuading consumers.

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Lesson Fundraising Digital Test 59

Get Fully Funded

JANUARY 1, 2024

What you might not know is that the right fundraising plan template can make the job much easier. What this means is that over time, your fundraising approach should change to meet the needs of your growing organization. What Fundraising Plan Template is Right For YOU? And no two fundraising plans should be exactly alike either.

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Template Fundraising Nonprofit Calendar 111

M+R

JULY 27, 2023

That’s certainly been the case for all the years we’ve helped the Union of Concerned Scientists with their fundraising. That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. Well, in the last few years, email metrics did start to decline.

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Fundraising Test Advocacy Metrics 52

Bloomerang

NOVEMBER 3, 2021

End-of-year fundraising season is upon us, and if you’re like most fundraisers out there, you’re probably frantically trying to write killer appeals. Hours of writing, editing, rewriting, and testing go into crafting something that inspires donors to give. I bet you’re feeling the pressure too—and for good reason.

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Time Tips Fundraising Retention 123

Bloomerang

MAY 26, 2022

As a nonprofit fundraising professional, you’re always thinking of ways to encourage your donors to increase their donation amounts. Some donors upgrade their giving without being asked, but most donors need some prompting. This is where suggested donations can play an important role in your fundraising strategy.

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Donation Donor Gift Nonprofit 70

sgEngage

NOVEMBER 20, 2023

We aren’t tempted by the glamour and glitz of major gifts , the gold-lettered names on a wall or building. No, we prefer to build relationships en masse, using data-driven insights to tell us what our donors really want. Do your monthly donors expect your newsletter? Keep them out of it for now (we can always test that later.)

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Data Giving Work Test 92

Kindful

MARCH 25, 2021

Nonprofit marketing leaders are always thinking about how to best communicate with their donors. Personalized and valuable communication is what builds relationships, and long-lasting donor relationships are what set the foundation for nonprofit growth. You’ll be exploring: What type of donor data should you collect?

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Communication Donor Data Guide 98

M+R

JANUARY 11, 2022

And the thing is, both of these activities expose our fundamental impatience — whether we’re sneaking a quick taste of pre-baked cookie dough or frantically hitting refresh on our fundraising results. . Fewer gifts, higher averages! In email fundraising, a slight majority of groups experienced an uptick in overall revenue.

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Fundraising Gift Sample Benchmark 109

Qgiv

JULY 10, 2023

Across the fundraising landscape, there is broad interest in reaching prospects and donors with more inclusive, equitable, and responsible messages. Strength-Based Messaging: A Powerful Tool Thankfully, in recent years, new and long overdue attention has been focused on changing the way we build our donor relationships.

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Storytelling Donor Cancer Guidelines 75

Bloomerang

AUGUST 16, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value. Track your own data.

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Analytics Strategy Fundraising Benchmark 122

Bloomerang

DECEMBER 13, 2021

Did you know that nearly one-third of individual fundraising happens during the month of December and 12% of giving happens in the last week of the calendar year ? . With that in mind, here are some year-end fundraising tips to help you make the most of your online fundraising efforts. Donors who make major gifts .

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Tips Fundraising Pledge Mail 114

Bloomerang

SEPTEMBER 14, 2022

I had the pleasure recently of teaming up with my fundraising bestie and copywriting guru Julie Cooper to host an “ End of Year Appeal Writing Made Easy ” workshop. Included in this article you’ll find: The results of our flash polls we conducted on year-end fundraising. These may be the most optimistic fundraisers I’ve ever met.

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Question Fundraising Org Mail 90

Greater Giving

OCTOBER 5, 2023

Boost Your Fundraising Event with a Heads or Tails Game In the realm of nonprofit fundraising, traditional activities like the Wall of Wine and Heads and Tails have stood the test of time. The post Fundraising Games How to: Heads and Tails appeared first on Greater Giving Blog.

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Game Fundraising Captivate Law 98

Bloomerang

NOVEMBER 6, 2021

CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit employee who wants advice on whether or not it’s a good idea to announce and share a financial goal for their fundraising campaign. . A nonprofit may simply announce a fundraising goal. What happens then? .

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Goal Share Donation Fundraising 125