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The Donor-Centered Approach to Major Gift Fundraising

NonProfit PRO

In fundraising, there is one singular approach to success, and that is relational fundraising. Let's discuss ways that fundraisers can utilize this strategy to acquire and properly manage major gifts.

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10 Top Strategies to Grab Your Nonprofit’s Mid-level Fundraising Opportunity

NonProfit PRO

Are you making the mistake of focusing all of your energy on donor acquisition and major gift fundraising, largely ignoring the fertile middle of your database? This is a big missed opportunity. There’s gold in the mid-level hills, but you won’t find it unless you go digging.

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7 Steps New Major Gifts Fundraisers Should Take

NonProfit PRO

I believe that, over the next 10 years, major gifts fundraising will grow rapidly and become more sophisticated and donor-centered. So, here are some things to think about if you are new to major gifts fundraising.

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Thursday Thoughts: transforming mid-level donors into major donors

EveryAction

One way to meet new major donors is to steward existing donors into upgrading their gifts to your nonprofit organization. We all know it’s generally more efficient to retain an existing donor than to acquire a net new one, but how can busy fundraisers upgrade mid-level donors effectively and efficiently?

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How to Emphasize Blended Gifts in Your Fundraising

NonProfit PRO

Historically, major gift officers solely sought donors with the capacity to make major gifts, and planned gift officers focused on prospects with the result being a planned gift. But now, blended gifts are the future of gift planning.

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How to Get Over Your Fear of Asking Donors for a Gift

NonProfit PRO

Many fundraisers have inquired about asking donors for gifts, and more specifically, how to get over the fear of it. Very simply, there is only one way to get over that fear.

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4 Types of Donor Personas for Effective Nonprofit Fundraising

Nonprofit Tech for Good

Ask any nonprofit fundraiser if he or she wants to increase the results of their fundraising efforts and you’ll get a resounding “yes”! In other words, you create donor journeys. . If you’ve never done so, developing donor journeys (also known as donor journey mapping) can feel like quite an undertaking.

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