Donor Retention: The Easiest Money You’ll Ever Raise

Connection Cafe

And it’s all about our donors , the ones who are deserting us. Donors can be fickle, and they’re fleeing our organizations in vast numbers these days. Research completed by Target Analytics® in 2015 shows that: Only 29% of first-time donors renewed their gifts.

How to Tell Your Donors Where Their Money Is Going

NonProfit Hub

There’s no better way to gain the trust of your donors than by being transparent with them about where their contributions go. If people decide to part with their hard-earned money, they want to know where it ends up. You should also remind donors to keep the bigger picture in mind.

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New Study Monitors Dramatically Transforming Donor Behavior

Connection Cafe

To that end, there has been a great focus on communication and stewardship of donors to further increase giving. These things have forced our awareness, not only of the external factors at play but the value of retaining an organization’s best donors.

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How to Make a Donor Profile in 5 Easy Steps

Connection Cafe

Making a donor profile might be something that sounds reserved for larger nonprofit institutions with thousands of donors and prospects, a team of analysists, and a budget with room to spare. What is a Donor Profile ? How is a Donor Profile Used? A Donor Profile Example.

It’s Me, Your Donor. Are You Listening?| Insights from the $FG Report

Connection Cafe

I was lucky enough to get a preview of the Money for Good 2015 report and it’s full of surprising (and not so surprising) data, insights and recommendations for organizations, funders and vendors. Whether it’s a $25 gift or a $25,000 gift, our donors have to know that they matter.

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Donor Engagement: Teaching an Old Dog New Tricks

Connection Cafe

This is the overall state of donor engagement these days among many social good organizations. It looks at the consideration process that the donor goes through and tries to consider how to engage rather than solicit. Nonprofit Fundraising donor cultivation Donor Engagement

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How Nonprofits Can Raise Money Using YouTube

Nonprofit Tech for Good

Also, on February 19 in collaboration with Nonprofit Tech for Good, she’ll be presenting a free webinar about how nonprofits can use social media to raise money online. It also clearly and succinctly asks me for money and gives me a link or a way to donate immediately.

Are you asking your donors for more than money?

John Haydon

Have you considered the other gift your donors give you? Here’s a hint: what might be even more valuable to you than money? Often donors are aware that time is part of their gift. The post Are you asking your donors for more than money? Donor Communication

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Elephant in the Sanctuary: Talking Money in Church

Connection Cafe

As time went on, I realized that my church and thousands of other churches don’t fundraise or talk about money the same way most social good organizations do. Then, I did some reflection on the various money and tithing related sermons I’ve heard in my lifetime.

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[FREE WEBINAR] How Nonprofits Can Raise More Money Through Crowdfunding

Nonprofit Tech for Good

This webinar will walk through the basics of crowdfunding so that your nonprofit can utilize this growing fundraising method to bring in more money for your cause. How to thank your crowdfunding donors and fundraisers and inspire them to continue to give and fundraise for your cause. <<

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The 3 Principles of Fundraising Success: Donor Acquisition, Donor Retention, and Donor Upgrades

Connection Cafe

These pressures include economic ups and downs, millennials jumping into the giving mix, and more and more funders, donors, and contributors demanding proof that the good intent of mission translates to a tangible impact in the world. The “Donors are Customers” Premise.

How to Use Facebook Live to Raise Money

Connection Cafe

How to Use Facebook Live to Raise Money. Within a multi-channel approach, Facebook Live can become a powerful way to raise more money online. Use Facebook Live to tell donors about the impact THEY made. Make donors the heroes. Feature donor stories in your broadcast.

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6 Tactics for Increasing Donor Retention

Connection Cafe

donor retention rate in 2017. In other words, of all the donors who made a gift to a particular nonprofit in 2016, only 45.5% This unimpressive donor retention rate—one that hasn’t snuck north of 50% in more than a decade—hounds most nonprofits. TACTIC 1: AUDIT YOUR DONOR DATA.

Donor Acquisition: The #1 Way to Acquire More Donors Online

Connection Cafe

— I would be lying if I said it was simple; asking people for money rarely is. Everyone needs to know why they’re giving and where their money is going. And donors are no different.

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5 Metrics Fundraisers Need to Know to Retain Their Donors

Connection Cafe

Donor retention is undeniably critical to meet your nonprofit’s revenue goals , but it can be tough to know which efforts result in higher retention levels or upward movement of donors. The 5 retention metrics fundraisers should know are: Donor Attrition Rate. Donor Level Moves.

Why You Should Start Creating a Mid-Level Donor Program ASAP

The Science Behind Engaging your Supporters

By focusing a little extra energy on your mid-level donors, you can raise more money and create a quality pipeline for your major gifts officers. How can we cultivate new donors while continuing to steward the supporters that we already have? So, who are these donors?

15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results

Connection Cafe

Online fundraising has also proven to be an extremely effective donors acquisition vehicle. Let’s take a look at some fundraising ideas – the fifteen most effective donor acquisition and online fundraising techniques used by top nonprofits. 13) Give Donors Something Nice.

Data hoarding: Does the term apply to your donor data?

3rd Sector Labs

Now, let’s talk about your donor database. Year after year you gather information about donors. Donors lapse. You keep adding new donors, new prospects and your mailing lists get larger. You are raising more money. Is your organization is a donor data hoarder?

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5 Ways Matching Gifts Can Turn Donors into Major Gift Donors

Connection Cafe

But what you know may not know is that promoting matching gifts can also help cultivate donors into major donors. Reaching out to donors about matching gifts establishes trust. . Nonprofits can connect with donors without asking for another gift.

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Three New Ways to Delight Your Donors

Connection Cafe

Still, donors want to be delighted and feel connected to the organizations they support. That means prompt acknowledgement letters, hand-written notes for major gifts, and regular phone calls of gratitude to new donors. Using video is one of the quickest ways to connect with donors.

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How to Thank Your Donors: Stop Focusing on the Money!

BoardAssist

Stop thinking of your donors as ATM machines and really focus on them as people. How to Thank Your Donors: Stop Focusing on the Money! Stop thinking of your donors as ATM machines and really focus on them as people. They don’t simply give money. Donors.

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How to Say “Thank You” to Donors at Year-End

Connection Cafe

I was hooked; after all, “warm-fuzzy” is what I feel like when I hear that donors responded with gifts to the direct mail copy I wrote or they clicked on the link for the eAppeal. Choose words and phrases that will resonate with your donors.

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How to calculate donor acquisition costs

3rd Sector Labs

All charities need new donors, just like all businesses need new customers. Studies tell us again and again: it is cheaper to retain an existing donor (or consumer) than to acquire a new one. My charity needs new donors. Donors can come from anywhere.

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How To Decipher What Donors Really Want

Connection Cafe

What do donors really want? Many of us “know” what donors don’t want – too much mail and email, phone calls, overloading their Facebook feed, boring events, too many asks for money. So, what do donors want? How do these examples of loyalty relate to donors?

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Does Responsive Design Really Raise More Money for Nonprofits? [INFOGRAPHIC]

Connection Cafe

So many nonprofit websites are moving to responsive, but how does responsive help organizations raise more money? That means donors were 34% more likely to make a gift after reaching a donation form when the website was responsive.

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Pinterest for Nonprofits: 5 Tips for Raising Money with “Pins”

NetWits

By launching a very creative campaign designed around “pay to pin”, the group hopes to raise money to help their mission of providing small loans to poor women overseas. Here are 5 Ways You Can Raise Money with Pins. Looking for a way to thank your volunteers and donors?

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4 Ways to Stand Out and Boost Donor Retention

Connection Cafe

While I’m touting statistics, here’s one more: A Gallup poll found that more than eight in 10 Americans gave money to charity in the last year (or at least said they did). I suggest a nonprofit differentiates itself to its donors when it is: Genuinely personal.

9 Underutilized Emails that Improve Donor Retention

Connection Cafe

The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention. Want more donor retention advice?

[FREE WEBINAR] How to Use Social Media to Raise Money Online

Nonprofit Tech for Good

Packed with practical, how-to advice and examples for small nonprofits on a limited budget, this free webinar will show you how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again. Date: February 19, 2019.

The Great Peer to Peer Fundraising Donor Debate

Connection Cafe

Will peer to peer donors give again? Will they become organization donors? We’ve debated this topic for years and while jury’s still out on what to do with peer to peer fundraising donors; I think it’s time we started making some headway on this topic.

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Understanding Volunteers and Donors With Analytics

Connection Cafe

Many nonprofits forget that their volunteers and donors are also customers. Using Data to Better Understand Your Donors and Volunteers. Your nonprofit’s data can provide useful information about donor and volunteer motivations.

Five Words that Speak Volumes to Your Donors

Connection Cafe

Some set a minimum amount threshold for this, others rely on the annual receipt or invite donors to go online and print their own receipt if they desire. There’s a lot of talking at our donors, when maybe we need to spend more time showing gratitude to them.

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Turning a New #GivingTuesday Donor into a Lifetime Donor

Connection Cafe

In fact, I might be currently trapped in your LYBUNT donor query (“last year but unfortunately not this year”). Every donor, volunteer, newsletter subscriber, and web dweller should know about your program. Teach your donors how easy it is to join.

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How To Use Stories To Raise Money On Social Media

TechImpact

Are they just empty buzzwords, or actual tools that can help your nonprofit raise money online? Here are 5 ways that you can use stories to raise money for your nonprofit on social media. Donors love to see the behind-the-scenes work of the organization.

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Donor-Advised Funds: Insight from the Experts

Connection Cafe

Donor-advised funds are a hot topic. I know others join me both in fascination but also confusion as they seek to understand how these funds work and, more so, how nonprofits can better connect with the donors doing the advising behind the scenes. And no wonder.

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Raise More Money: Incentive-Based Fundraising 101

NonProfit Hub

Of course, fundraising letters are still important and valuable tools, but donors and supporters often need more incentive to support your organization. Incentives are motivators that influence your donors to give and influence your fundraising teams to raise more.

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3 Nonprofits Aim to Better Connect with Donors

Connection Cafe

Whether big, small or mid-sized, nonprofits are looking for ways to better understand donors and focus their fundraising on creating opportunities for donors to support the particular causes and interests they care about. “Meet your donors where they are,” she says.

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9 Underutilized Emails that Improve Donor Retention

Connection Cafe

The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention. Want more donor retention advice?

Do Responsive Websites Raise More Money?

Frogloop

Not only is your audience accessing your website from their mobile device or tablet, they''re also giving more money on sites that are responsive. Here are some of their key findings: Donors were 34% more likely to make a gift after reaching a donation form when the website was responsive.

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Nonprofit Budgeting: Making Money Go Further

NonProfit Hub

We’re talking top donors, biggest grants, etc. You have to spend money to make money, as they say. Multi-channel marketing is important, but it’s also important not to waste money in places where your audience isn’t responding or simply isn’t there.

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5 Ways to Make Your Nonprofit’s Website Donor-Friendly

Connection Cafe

But one of them raises much more money online than the other. So how do we ensure that our online experience is designed for donors (both current and would-be)? How to Make Your Website More Donor-Friendly. Imagine two nonprofits that are nearly identical.

3 Fundraising Experts Sound off on Donor Retention from the Donors Perspective

Connection Cafe

How do your donors feel about you? Better yet, it seems like a good question to ask your donors once in a while! Average first year donor retention rates of 27% would suggest that donors don’t have the best feelings about the nonprofits they’re supporting.

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EveryAction Acquires DonorTrends

The Science Behind Engaging your Supporters

The acquisition empowers EveryAction’s clients to raise more money and furthers EveryAction’s strategy of bringing innovation in revenue generation to its SaaS products. “We DonorTrends uses actionable data and analytics to empower nonprofits to raise more money and retain more donors.

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