Develop Deep Donor Relationships With These Cultivation Tactics

NonProfit PRO

Cultivation — deepening donor relationships — is absolutely essential to nonprofit fundraising to fulfill its potential. To reduce churn among your donors, here are a few tips to help improve your cultivation tactics. Donor Relationship Management Cultivation Donor relationships

Prioritizing Money Builds Fake Donor Relationships

NonProfit PRO

Relationships take time. So, we go for the fake relationship. Donor Relationship Management Major GiftsYou know that. Your boss knows it. But we ignore time because that is how we have set up things. There is a budget to manage. A forecast to make.


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Strong Relationships Build Major Donor Fundraising Success

NonProfit PRO

Donor Relationship Management Major GiftsAs a profession, fundraisers constantly spend a great deal of money on training, education and consultants to learn various techniques to improve performance and results. One can never sit on their laurels.

8 Questions to Ask to Get Inside Your Donor’s Head

NonProfit PRO

The better you know your donor, the better your appeal is going to be. The problem is your donor is probably coming from a completely different experiential background. That’s obvious. How do you get inside that person’s head?

How Storytelling Can Help Personalize Donor Communications

NonProfit PRO

Nonprofits that create an internal storytelling culture can excite staff and volunteers, entice new supporters, strengthen relationships with donors, and raise more funds. Storytelling can entertain, educate and entice people to act.

#NPPTrendingNow Ep 179: How to Improve Relationships

NonProfit PRO

Donor Relationship Management RelationshipsWelcome back to #NPPTrendingNow, where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week.

Have You Earned Your Donors’ Trust?

NonProfit PRO

The question before every executive director, fundraiser and stewardship team working today: Have you earned your donors' trust? No matter whether you think you have or not, there’s always more to do to strengthen the relationship and connection between your supporters and your cause.

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8 Ways to Find Major Donors for Your Small Nonprofit

Get Fully Funded

If your fundraising plan doesn’t include a strategy for finding, cultivating, and asking major donors for a large donation, you’re missing out on some big gifts for your small nonprofit. It’s the old 80/20 rule at work: Over 80% of all funds come from about 20% of donors.

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Demystify the Donor Journey

NonProfit PRO

Donor Relationship ManagementA Definitive Guide to the Stages and Engagement Strategies.

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What’s Love Got to Do With Fundraising?

NonProfit PRO

Relationship Fundraising 3.0 Donor Relationship Management News/Stats/Studies Retention Donor-relationship Donor-relationship management fundraising Love Philanthropy Relationship FundraisingTurns out love has everything to do with fundraising.

15 Questions to Go Deeper with Your Donor

NonProfit PRO

To be a great major gifts officer, you must be curious about your donors. So, here are some practical questions that will help unlock your donor’s passions and interests. Donor Relationship Management Major Gifts Donors Major-gift officer Major-gifts Questions

3 Steps to Shape Nonprofit Constituent Relationships in the New Age of Experience

NonProfit PRO

Analytics Donor Relationship ManagementConsumers today are looking for authentic, personal experiences with the brands with which they do business.

3 Ways to Personalize the Donor Experience

NonProfit PRO

Donor engagement can be complicated. Donors are engaged in multiple ways, frequently with different appeals and solicitation amounts. This fragmented donor communications experience is a pernicious problem in the nonprofit industry.

4 Reasons Why Donors Don’t Give

NonProfit PRO

One of the most crucial parts of nonprofit fundraising is finding donors. If a donor doesn't give, your organization can't adequately serve its mission. But creating a potential donor portfolio isn't always easy. Donor Relationship Management

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10 Questions You Can Ask Major Donors to Build the Relationship

Get Fully Funded

Major donors make a major impact on your nonprofit, but it can be a bit scary to ask major donors for a donation. If you’re new to major donor work, you know what I mean. And the best way to get to know your major donors is to ask good questions that spark conversation.

6 Ways to Use Your CRM for Better Donor Retention

NonProfit PRO

The beauty of using a customer relationship management (CRM) tool is that it gives you a place to house your donor information and creates automated processes and background information to guide you in continuous engagement.

Donor Fatigue Is a Myth

NonProfit PRO

It’s amazing to me the wild stories nonprofit leaders and fundraisers make up in their heads about why donors are not giving. Direct Response Donor Relationship Management Retention

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Top Secret: Underused Strategy to Keep Donors Close 

NonProfit PRO

The sorry state of donor retention has been a topic of discussion for at least the past decade. Yet too many nonprofits still don’t prioritize donor retention strategies. What do you do to keep donors close?

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What Are Donors’ Reasons for Giving?

NonProfit PRO

I seek to generate a basis for giving from each donor’s perspective. Analytics Donor Relationship ManagementThrough those stories, you can learn a great deal. You must listen to gain a strategy for a solicitation approach over time. .

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Using Your CRM to Improve Donor Relationships: 4 Tips


Donor relationships keep your nonprofit funded as supporters who feel a strong connection to your cause will continue to give year-after-year. This means cultivating and managing relationships should be at the center of your nonprofit’s fundraising strategy.

How to Maximize Productivity to Spend More Time with Donors

NonProfit PRO

Grants Donations donors relationship Productivity Time managementWith prep for giving season underway, nonprofit professionals are readying for an increased number of meetings and longer to-do lists.

Donor Stewardship: Expert Tips to Build Strong Relationships


The foundation of an effective fundraising strategy is built on the relationships your team forms with the people who power your mission. Every member of your nonprofit team already knows how to build strong relationships with friends, co-workers, family members, significant others, and more.

Focus on Millennial Donors at Your Peril

NonProfit PRO

Donor Relationship Management Generational MarketingMillennials are changing the face of business and they will change the face of philanthropy — eventually.

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Promises Made and Broken With Donors

NonProfit PRO

Donor Relationship Management Major GiftsThere’s a funny thing about promises or commitments. They are so easy to make and, many times, so difficult to deliver. .

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The Rights and Wrongs of Donor Engagement

NonProfit PRO

You may continually think about strategy with your donors, but have you researched their rights? If you know a donor’s rights, do you follow these rights on an ongoing basis? Donor Relationship Management Donor engagement fundraising

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The Consequence of Not Reporting Back to Your Donors

NonProfit PRO

Donor Relationship Management Major Gifts giving loop ReportOne tiny report makes a tremendous amount of difference because it closes the giving loop. Read these stories in which major gifts officers either successfully reported back or didn’t. The contrast is stunning.

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Express Gratitude to Your Donors Daily

NonProfit PRO

Are you really focused enough on the donor and what they need? Donor Relationship Management Major GiftsStop for a moment, and have a heart and behavior check. Do you express gratitude at the level and frequency you need to?

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Fundraising Isn’t Transactional — 3 Case Studies That Solidify the Importance of Strategy and Relationships

NonProfit PRO

Donor Relationship Management Strategic Planning

Why Donor Testimonials are Important  

NonProfit PRO

Donor’s love hearing from other donors. Donor Relationship Management Donor Donor testimonialsWhether you want to call it social proof, a testimonial — it doesn’t really matter. It helps give them that "extra" little push or nudge if you will.

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5 Ways to Build Relationships and Increase Donor Retention


The post 5 Ways to Build Relationships and Increase Donor Retention appeared first on Bloomerang

Do You Know Your Donor’s ‘Why’?

NonProfit PRO

Why does your donor love your organization so much? Have you sat down with your donor and really listened to the answer? Donor Relationship Management Major Gifts

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3 Ways to Manage & Grow Major Donor Relationships

Nonprofit Tech for Good

Major donors are the most valuable supporters of the nonprofit world. Follow these three steps to engage and nurture the high net worth donors who share your vision. 1) Invite major donors to be an integral part of the work they’re funding.

Do You Need Goals for Mid-Level Donors?

NonProfit PRO

While more and more organizations are realizing the value of a mid-level program, the concept of having mid-level donors, and creating specific strategies and a program for them is still in its infancy. Donor Relationship Management Major Gifts

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Avoid Fake Intimacy With Your Caseload Donor

NonProfit PRO

Donor Relationship Management“True connection is a frightening prospect,” Seth Godin explained in his blog. “. Far easier, of course, to do something more shallow.”.

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4 Text Messaging Strategies that Boost Donor Stewardship

NonProfit PRO

Text messaging is an important — and largely underused — donor stewardship tool. As texting has become the primary form of communication for many of us, it’s time to embrace texting as a central piece of your larger donor communications strategy. Donor Relationship Management Mobile

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5 Tips to Cultivate Lasting Donor Relationships

One Cause

The post 5 Tips to Cultivate Lasting Donor Relationships appeared first on OneCause. Blog Post

3 Steps to Create the Ultimate Donor Retention Plan

NonProfit PRO

Retaining donors is difficult and retaining a significant number of donors is rare among nonprofits. Donor Relationship Management Personalization Retention

Do You Know Your Donor?

NonProfit PRO

Even when you may not know the other person that well, a personal touch will immediately strengthen that relationship. Donor Relationship Management Major Gifts

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2 Fresh Ways to Connect With Existing and Prospective Donors

NonProfit PRO

Donor Relationship ManagementThe COVID-19 pandemic changed a lot about the world and how we approach virtually everything. Here are two things I learned during that time about connecting with new audiences and existing stakeholders that will have a lasting impact on me.

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10 Ways to Tell Donors They Made a Difference

NonProfit PRO

There is not a limit to how many times you should tell a donor they are making a difference. Donor Relationship Management Major GiftsYou could do it every week. But then the question is how do you make the story different and unique?