5 Ways to Improve Your Donor Retention

The Modern Nonprofit

Estimated Reading Time: 2 minutes 5 Ways to Improve Your Donor Retention. How many of your donors continue to contribute to your organization year after year? High donor retention is extremely valuable to any organization. Thanking your donors is a must-do.

7 Ways Nonprofits Can Automate Donor Retention

Nonprofit Tech for Good

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Donor retention is a crucial aspect of a productive fundraising strategy. 1) Keep the Conversation with Donors Going.


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8 Donor Retention Takeaways from The Nonprofit Voice


The 2020 DonorPerfect Fundraising Benchmarks Report revealed that the winning strategy for nonprofits striving to weather the COVID-19 pandemic was maintaining strong donor retention rates. How can your organization achieve higher donor retention?

The State of Nonprofit Donor Retention (And What To Do About It)


As a general rule, retaining existing donors costs less than acquiring new ones. Current donors are a curated universe who have already demonstrated a belief in your organization’s mission, and willingness to take action toward it. As such, for most nonprofit organizations, pursuing strategies to reducing donor losses is the most affordable strategy for increasing net fundraising gains. What should nonprofits do to rise above the retention slump?

How to Boost Online Donor Retention

NonProfit Hub

Your nonprofit’s donor retention rate is the percentage of donors who give from year to year, or over any other specific time period. Acquiring new donors through constant outreach is much more expensive over time. Start tracking your retention rates.

10 Donor Retention Ideas from Nonprofits That Achieved Growth in 2020


For as long as donors have been giving, it’s been a best practice for nonprofit professionals to put energy toward retaining them. So, who better to ask than nonprofits who grew their donor retention Read More ».

Boosting Your Donor Retention: The Key to Growth in Giving (On-Demand Webinar)


Thousands of DonorPerfect clients were able to grow their donor retention rate in 2020. What did they do to engage and retain their donor base over the past year despite its many challenges? In this on-demand webinar, you’ll learn: How Does Donor Retention Impact Your Nonprofit?

Discussion of Donor Data Retention

Robert Weiner

A few months ago I wrote a post on the topic of whether nonprofits should delete old donor records. The original question: My organization is working on a data retention policy and wondering if others have insights to share. The only potential issue here is then you need to consider an additional record as part of the retention schedule, though if this were also 7 years, you would conceivably be able to access records of people who had been inactive for up to 14 years.

6 Effective Donor Retention Strategies for Small Nonprofits

NonProfit Hub

Small nonprofits can scarcely afford to lose any donors from one year to the next, given the expensive and time-consuming effort that donor acquisition represents. It can be tempting for small nonprofits to focus heavily on donor acquisition. Prevent donors from lapsing. .

Trends in Healthcare Philanthropy Reveal the Need to Focus on Donor Retention


These trends offer h ealthcare organizations t he opportunity to grow this donor support th rough stewardship and retention. . . Trend: Fewer Donors, Larger Gifts. 66% retention rate for multi-year, online-only donors. ALL SIGNS POINT TO DONOR RETENTION.

“Donor retention by the numbers”: Q&A with Caity Craver and Gary Carr

3rd Sector Labs

Third Sector Labs recently co-hosted a donor retention webinar with Caity Craver , CEO of DonorTrends. The topic – “Donor Retention by the Numbers: Demystifying the Leaky Bucket” – focused on how to properly measure donor retention and then use that data to drive improved fundraising results. Donor retention by the numbers: you’ve got questions, we’ve got answers.

5 Ways to Use Donor Data to Increase Retention

NonProfit Hub

However, having the right donor data on hand can really improve your nonprofit’s fundraising approach. When your team is able to effectively manage your donors, steward your relationships and make solicitations based on donor data, the sky’s the limit for your fundraising success. We’ll walk you through the most effective ways to manage and leverage your nonprofit’s donor data using donor database software tools. Invest in a true donor database.

Donor Retention Made Simple

NonProfit Hub

In our January/February edition, we explored how to keep donors around all year. Are you overwhelmed by all of this retention talk? Try these quick tips to get your donors on track to come back for more. Thank every single donor. You can’t keep every single donor. Now that you know why donors left, fix it if you can. Maybe not for that specific donor. But for donors of the future. Donors can sense sincerity from a mile away.

6 Tactics for Increasing Donor Retention

Connection Cafe

donor retention rate in 2017. In other words, of all the donors who made a gift to a particular nonprofit in 2016, only 45.5% This unimpressive donor retention rate—one that hasn’t snuck north of 50% in more than a decade—hounds most nonprofits. A weak donor retention rate is an alarm bell, suggesting that your mission isn’t finding enough passionate supporters. Do You Know Your Donor Retention Rate? TACTIC 1: AUDIT YOUR DONOR DATA.

Love Thy Donor: 5 Ways to Increase Donor Retention

NonProfit Hub

It has become a fairly common factoid that around 60% of new donors only give once to that cause—however, showing love to your donors can be one of the driving factors behind donor retention. If donations are the lifeblood of NPOs, it makes sense that we would show love to donors whenever we can. One thing remains in this cycle: the importance of donors can not be overstated. Thanking donors is the first and most important step to loving your donors.

Making Your Organization A Donor Retention Powerhouse

Donor Search

Donor retention is a topic that has been getting an increasing amount of attention by nonprofits but is still greatly misunderstood. With a heavy focus by boards and executives on revenue intake, the nuances of keeping donors engaged can sometimes get lost when reviewing a P&L Statement at the end of the year.

Future of Giving: Coordination, Donor Retention & Artificial Intelligence

Beth Kanter

” In our article for the SSIR Blog, Rehumanizing Fundraising with Artificial Intelligence we make the case that this is a pivotal moment for nonprofits to rethink fundraising and focus on donor retention rates. spark and honey: Future of Giving Report.

Where Do You Get Your Best Donors?


Think fast: do you know where you get your best donors? Ask any fundraiser if they want more donors and you’ll get a resounding “YES” but ask what source yielded them their very BEST donors and you might see some puzzled faces. . How to calculate donor lifetime value .

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How Do You Hone Your Nonprofit’s Major Donor Portfolio?


In “ Who Gets to Be in Your Nonprofit’s Major Donor Portfolio ” we looked at how to qualify a major donor prospect to be in your portfolio. Who has the ability to represent your organization and make fruitful connections with donors? Who would donors enjoy meeting with?

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3 Ways to Build Trust with Donors in a Virtual World

NonProfit Hub

How do you build trust with donors? Over time, your audience will understand that you mean business, and the consistency will help build trust and boost online retention with donors. The post 3 Ways to Build Trust with Donors in a Virtual World appeared first on Nonprofit Hub.

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Retention Round-up

Wild Apricot

This week''s Apricot Jam link round-up offers four posts with great ideas and insight into both member and donor retention. Apricot Jam

The ALS Ice Bucket Donor Retention Challenge

Beth Kanter

” Of those who donated, 600,000 donors checked the box or gave permission for the ALS Association to contact them in the future. The organization has pulled together a brain trust of advisers - Blackbaud, Porter Novelli (PR), Charity Dynamics, and other consultants and experts to help formulate and deploy an engagement and retention strategy. Says Newhouse, these donors are younger and want to engage with us differently. Frank Barry, Donor Retention Tips.

More Recurring Gifts From Digital Approaches

NonProfit PRO

For organizations that picked those strategies back up again in late 2020, the good news is the number of sustainers is up and retention rates are also up. . Monthly Giving Recurring Donations Donor retention Monthly giving Recurring Donors Recurring Gifts

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Improve Online Donor Retention with these 5 Proven Follow Up Techniques


Online donors are a generous group. In fact, online donors are worth a lot more than offline donors. Typically they’re first-time donors who shell out nearly double the amount that offline first-time donors do - to the tune of $62 versus $32 on average, according to our 2011 Multichannel Fundraising Report. The downside is that online donors are often one-hit wonders. Leave the donor feeling satisfied that his or her gift made a real difference.

Build Donor Engagement Before You Start A Campaign 

NonProfit Hub

But waiting until a feasibility interview to engage with prospective donors may be missing a critical opportunity to build donor engagement. Here are some ways you can build donor engagement before you start a campaign. . Donor Retention Featured Fundraising Nonprofit Marketing

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One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2019

Connection Cafe

Donor acquisition is all the rage, but did you know nearly 3 out of 4 new donors leave and never come back. Blackbaud’s latest Charitable Giving Report sheds light on the importance of donor retention in the nonprofit industry. According to the latest research from Blackbaud’s Charitable Giving Report : The average donor retention rates for first-year offline-only donors is 29%. Great donor service.

9 Underutilized Emails that Improve Donor Retention

Connection Cafe

The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention. Nearly 3 out of 4 new donors never make a second gift. Over the past 10 years, donor retention has fallen from 33% to 27%. Email can play a key role in this, but the focus on donor retention must be better.

Donor Data And Donor Communication | A Mini Guide


Nonprofit marketing leaders are always thinking about how to best communicate with their donors. Personalized and valuable communication is what builds relationships, and long-lasting donor relationships are what set the foundation for nonprofit growth. to learn more about the donor.

New Monthly Donor Stats From M+R Benchmarks

NonProfit PRO

The importance of converting those one-time donors to give monthly in 2021 is crucial for your overall retention. That will really help you grow your fundraising revenue. . Monthly Giving M+R Benchmarks Monthly giving Monthly Giving Data

How Nonprofits Can Use Storytelling to Boost Donor Retention

Connection Cafe

Blackbaud’s 2016 Charitable Giving Report shows us that donor retention for first time donors is still remarkably low – 29% for offline donors and 21% for online donors. But if donors are retained passed that first year, the retention rate jumps significantly to 60% for offline donors and 58% for online donors. This data shows that new donor retention should be a high priority for non-profit organizations.

5 Virtual Recognition Ideas For Nonprofit Donors


This means that fewer people are seeing your traditional donor recognition devices, like donor walls, donor brick pavers, donation certificates, and plaques. Recognize the donors on donation pages. Recognize the donors on donation pages.

Romancing Your Donors: Showing the Love to Donors of all Levels

NonProfit Hub

One of the basic tenants of successful fundraising is donor stewardship. Donors who have shown your organization some love through their gifts are at risk of walking away if not shown some love in return. Romancing your donors should be a top priority! Donor Retention Featured

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9 Underutilized Emails that Improve Donor Retention

Connection Cafe

The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention. Nearly 3 out of 4 new donors never make a second gift. Over the past 10 years, donor retention has fallen from 33% to 27%. Email can play a key role in this, but the focus on donor retention must be better.

Donor Retention vs. Donor Acquisition: What Research Shows About Overall Online Engagement

Connection Cafe

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. As fundraisers, we don’t have the option of choosing; we must solicit from existing donors while simultaneously growing prospect lists and converting new leads into first-time donors. While a disconcerting drop, this number alone doesn’t speak to retention vs. acquisition efforts.

Ethical Acts that Increase Donor Retention

Connection Cafe

Respecting your donors and treating them as unique individuals assist in your success. Donors have rights, and these rights play a key role in your daily thoughts, actions and activities. The Association of Fundraising Professionals created a Donor Bill of Rights and Code of Ethical Standards that your staff and board members should review during their respective orientations. These guidelines will help your organization increase donor trust and create a positive culture.

Donor Retention: The Easiest Money You’ll Ever Raise

Connection Cafe

And it’s all about our donors , the ones who are deserting us. Donors can be fickle, and they’re fleeing our organizations in vast numbers these days. Research completed by Target Analytics® in 2015 shows that: Only 29% of first-time donors renewed their gifts. Roughly one out of every two donors renewed their gifts last year. Because you are consistently bringing new donors in, your overall donor numbers manage to stay the same.

6 Tips on How to Use Social Media to Acquire New Donor Prospects

Nonprofit Tech for Good

Development audit after development audit of small- to mid-sized organizations reveals that while donor retention remains a critical issue there is also another issue that is equally important. For example: 4) Begin cultivating your new donor prospects. By Robin L.

4 Ways to Stand Out and Boost Donor Retention

Connection Cafe

And yet, there is one last statistic that makes fundraisers stay awake at night—the sorry state of donor retention overall , and especially retention of first-time donors. You may be better or worse than the national average (46% and 25% respectively), or you may have no idea, but that doesn’t change the fact that, as an industry, we continue to churn through donors. I suggest a nonprofit differentiates itself to its donors when it is: Genuinely personal.

[AFP 2015] The Donor Retention Change You Can Make Right Now

NonProfit Hub

At AFP 2015, we caught up with our friend and Bloomerang donor retention expert Jay Love to find out what nonprofits should be doing to ensure that they’re going to make the cut for second round donations (and thirds, and fourths…). The post [AFP 2015] The Donor Retention Change You Can Make Right Now appeared first on Nonprofit Hub. Donor Retention Featured

Admitting the Problem: Your Donor Retention Needs Work

NonProfit Hub

In our January/February edition, we explored how to keep donors around all year. The biggest issue with donor retention is that most people don’t even realize it’s an issue. As a result, he says he has a negative outlook on the way organizations currently view donor retention because it isn’t a priority. “If If you focus on donors who give just once, it’s a sad position to be in as an organization,” Sargeant said. Talk to donors through multiple channels.

Lynne Wester : The Four Pillars of the Donor Experience

NonProfit Hub

We have a huge problem facing our sustainability in nonprofits and that is donor retention. With first-time donor retention rates hovering below 30% and overall donor retention less than 50%, we are in danger of losing our donor bases.

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[VIDEO] Best Practices for Recurring Donor Acquisition


Erica Waasdorp will show you how important recurring giving has become, and how best to bring them in – with minimal time and effort, but with the large focus these sustainable recurring donors deserve. They want to hear about Erica’s monthly donor secret. I found a donor.

The Great Mysteries of Donor Retention


All nonprofits struggle with donor retention. You might think that your donors are a mystery. I''m going to let you in on a little secret: your donors should never be a mystery. Get to know your donors, and let them really get to know your organization. Think about it like donor dating. Donor love is how Blackbaud npExperts frame the subject, and we dug into the second part of their recent report for this blog post.).