INDUSTRY INSIGHTS YOUR PEERS ARE READING
In our January/February edition, we explored how to keep donors around all year. Are you overwhelmed by all of this retention talk? Try these quick tips to get your donors on track to come back for more. Thank every single donor. You can’t keep every single donor. MORE
Initially, it was difficult to carve out time to take a step back and think about the bigger picture when it came to donor engagement and retention. The goal is for the event attendees to become annual donors. MORE
Blackbaud’s 2016 Charitable Giving Report shows us that donor retention for first time donors is still remarkably low – 29% for offline donors and 21% for online donors. This data shows that new donor retention should be a high priority for non-profit organizations. MORE
These pressures include economic ups and downs, millennials jumping into the giving mix, and more and more funders, donors, and contributors demanding proof that the good intent of mission translates to a tangible impact in the world. The “Donors are Customers” Premise. MORE
However, having the right donor data on hand can really improve your nonprofit’s fundraising approach. When your team is able to effectively manage your donors, steward your relationships and make solicitations based on donor data, the sky’s the limit for your fundraising success. MORE
I work as the Donor Relations Coordinator at Lena Pope , an agency that serves children and families through counseling and education. We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). We court new donors. MORE
Donor retention rates declined from 50% in 2006 to less than 39% in 2014. During this period, donors have gotten more selective about the nonprofits they support. At the same time, nonprofits organizations have gotten smarter about how they communicate with donors. MORE
Email marketing is a great way to meet donors where they’re at and keep them connected. Email marketing is a critical tool in maintaining a good relationship with your donors. Give donors a quick-hitting list of ways they can get involved with your organization and your cause. MORE
How do your donors feel about you? Better yet, it seems like a good question to ask your donors once in a while! Average first year donor retention rates of 27% would suggest that donors don’t have the best feelings about the nonprofits they’re supporting. MORE
As a general rule, retaining existing donors costs less than acquiring new ones. Current donors are a curated universe who have already demonstrated a belief in your organization’s mission, and willingness to take action toward it. Track your retention rates. MORE
Retaining your first-time donor and sustaining your existing donors should be on your list. Assuring you have a successful retention rate starts with these four steps: Inform: Your community needs to know about your involvement. MORE
In our January/February edition, we explored how to keep donors around all year. The post The Weight of Donor Retention [INFOGRAPHIC] appeared first on Nonprofit Hub. MORE
In the second installment of the Blackbaud Institute’s Sustainers in Focus series —research-backed best practices for marketing, promoting, soliciting, and fulfilling a sustained giving program— Best Practice # 1 was to ask new donors to give on a monthly basis. Call Your Donors. MORE
New data from Target Analytics , a division of Blackbaud, reveals key insights into online and offline donors. million donors. Here are 4 facts your organization should know about online donors, according to the data: 1. donor in 2016 was 62 years old. MORE
First thing’s first, says Matthew Mielcarek, Charity Dynamic’s VP of Consulting–retaining the influx of December donors, many of which are first-time donors. 2) Pay Attention to the Donor’s Message. 3) Show Gratefulness to First-Time Donors. MORE
As nonprofits know well, preserving relationships with donors is imperative to an organization’s success. In philanthropy, the donor stewardship process begins with a donor’s first gift—the end point of the cultivation stage—and is a vital component of your donor retention strategy. MORE
donor retention rate in 2017. In other words, of all the donors who made a gift to a particular nonprofit in 2016, only 45.5% This unimpressive donor retention rate—one that hasn’t snuck north of 50% in more than a decade—hounds most nonprofits. MORE
The modern healthcare market is a competitive environment in which hospital foundations need to compete for donors. These donors are smart, mobile and social-savvy. There are ways to gauge what your donors are saying and address them according to their preferences. MORE
The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention. MORE
Online donors are a generous group. In fact, online donors are worth a lot more than offline donors. The downside is that online donors are often one-hit wonders. Leave the donor feeling satisfied that his or her gift made a real difference. MORE
And it’s all about our donors , the ones who are deserting us. Donors can be fickle, and they’re fleeing our organizations in vast numbers these days. Research completed by Target Analytics® in 2015 shows that: Only 29% of first-time donors renewed their gifts. MORE
Donor retention is a topic that has been getting an increasing amount of attention by nonprofits but is still greatly misunderstood. With a heavy focus by boards and executives on revenue intake, the nuances of keeping donors engaged can sometimes get lost when reviewing a P&L Statement at the end of the year. MORE
Third Sector Labs recently co-hosted a donor retention webinar with Caity Craver , CEO of DonorTrends. Donor retention by the numbers: you’ve got questions, we’ve got answers. QUESTION: Where can I get benchmarks for retention by sector? MORE
The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention. MORE
It has become a fairly common factoid that around 60% of new donors only give once to that cause—however, showing love to your donors can be one of the driving factors behind donor retention. One thing remains in this cycle: the importance of donors can not be overstated. MORE
The donor marketplace is changing in dramatic ways. The report indicated that the number of donor households making gifts between 2010 and 2015 dropped, the incidence of donor households adding new organizations to their portfolios declined, and overall donor retention did not improve. MORE
Donor acquisition is all the rage, but did you know nearly 3 out of 4 new donors leave and never come back. In 2013, Chuck Longfield was on a mission to shed light on the importance of donor retention in the nonprofit industry. Great donor service. MORE
loses 70% of donors after the first gift. And to make matters worse, the probability that a donor will make five consecutive gifts is only 10-15%.These By the time you’ve added a new donor, half of your previous new donors are out the door. MORE
To that end, there has been a great focus on communication and stewardship of donors to further increase giving. These things have forced our awareness, not only of the external factors at play but the value of retaining an organization’s best donors. MORE
A few months ago I wrote a post on the topic of whether nonprofits should delete old donor records. The original question: My organization is working on a data retention policy and wondering if others have insights to share. The only potential issue here is then you need to consider an additional record as part of the retention schedule, though if this were also 7 years, you would conceivably be able to access records of people who had been inactive for up to 14 years. MORE
Nonprofits need resources to accomplish their mission and can’t just watch their donor file shrink. Acquisition Fundraising Retention Donor Acquisition donor retention fundraising MORE
Donor retention is an absolute priority (again) for 2014. Yet the path to retention success remains elusive for many organizations. Here’s my #1 donor retention guidance for you—R-E-S-P-E-C-T your way to strong and long-lasting donor relationships. MORE
While all nonprofits recognize the value of cultivating donors over the long-term, they feel an incredible amount of pressure to implement short-term strategies that will raise money today. Guess what the nonprofit donor retention rate is? Donors want more. MORE
Says Newhouse, these donors are younger and want to engage with us differently. ” The ALS Association is working hard on the programs they have invested in and at the same time building our engagement of these new donors to keep them donors. MORE
All nonprofits struggle with donor retention. You might think that your donors are a mystery. I''m going to let you in on a little secret: your donors should never be a mystery. Get to know your donors, and let them really get to know your organization. MORE
Donor retention is undeniably critical to meet your nonprofit’s revenue goals , but it can be tough to know which efforts result in higher retention levels or upward movement of donors. The 5 retention metrics fundraisers should know are: Donor Attrition Rate. MORE
While organizations focus on their development goal and raising money through major gifts, events, direct mail, grants and online, we continue to see a lack of focus on stewardship and retention. Consider that for every 100 new donors gained, 105 donors were lost through attrition. MORE
The cues are all around you. Kids are back in school. The calendar begins its string of months ending in “.ber” ber” as if to subliminally prepare your skin for the shock of seasonal cold ahead MORE
And yet, there is one last statistic that makes fundraisers stay awake at night—the sorry state of donor retention overall , and especially retention of first-time donors. I suggest a nonprofit differentiates itself to its donors when it is: Genuinely personal. MORE
Our donors don’t give year after year. Donors staying loyal is the exception, not the rule. According to Chuck Longfield , ten years ago the average retention rates of a newly acquired donor were roughly 33%. Make a donor retention calendar to keep your donors loyal! MORE
The donor lifecycle describes the relationship between fundraiser and donor. You inform donors about your mission, make the “ask”, express gratitude, communicate results, and repeat. The goal: retention. Donor Communication MORE
In honor of the release of the newest npExperts ebook, Show the Love: Thoughtful Engagement to Retain Donors , this roundup all about retention. If we know that donors are dropping off right and left, shouldn’t it be time to do something about it? Donor retention. MORE
When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. While a disconcerting drop, this number alone doesn’t speak to retention vs. acquisition efforts. MORE
Respecting your donors and treating them as unique individuals assist in your success. Donors have rights, and these rights play a key role in your daily thoughts, actions and activities. These guidelines will help your organization increase donor trust and create a positive culture. MORE
Connection Cafe
JULY 17, 2018
donor retention rate in 2017. In other words, of all the donors who made a gift to a particular nonprofit in 2016, only 45.5% This unimpressive donor retention rate—one that hasn’t snuck north of 50% in more than a decade—hounds most nonprofits.
The Science Behind Engaging your Supporters
MARCH 5, 2019
As a general rule, retaining existing donors costs less than acquiring new ones. Current donors are a curated universe who have already demonstrated a belief in your organization’s mission, and willingness to take action toward it. Track your retention rates.
Connection Cafe
JANUARY 16, 2014
The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention.
Connection Cafe
MARCH 15, 2017
Blackbaud’s 2016 Charitable Giving Report shows us that donor retention for first time donors is still remarkably low – 29% for offline donors and 21% for online donors. This data shows that new donor retention should be a high priority for non-profit organizations.
Connection Cafe
FEBRUARY 14, 2017
When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. While a disconcerting drop, this number alone doesn’t speak to retention vs. acquisition efforts.
Connection Cafe
JANUARY 16, 2014
The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention.
Connection Cafe
NOVEMBER 19, 2018
Retaining your first-time donor and sustaining your existing donors should be on your list. Assuring you have a successful retention rate starts with these four steps: Inform: Your community needs to know about your involvement.
NonProfit Hub
NOVEMBER 2, 2018
However, having the right donor data on hand can really improve your nonprofit’s fundraising approach. When your team is able to effectively manage your donors, steward your relationships and make solicitations based on donor data, the sky’s the limit for your fundraising success.
Connection Cafe
AUGUST 11, 2016
And it’s all about our donors , the ones who are deserting us. Donors can be fickle, and they’re fleeing our organizations in vast numbers these days. Research completed by Target Analytics® in 2015 shows that: Only 29% of first-time donors renewed their gifts.
Connection Cafe
APRIL 26, 2016
And yet, there is one last statistic that makes fundraisers stay awake at night—the sorry state of donor retention overall , and especially retention of first-time donors. I suggest a nonprofit differentiates itself to its donors when it is: Genuinely personal.
Connection Cafe
JUNE 15, 2017
In the second installment of the Blackbaud Institute’s Sustainers in Focus series —research-backed best practices for marketing, promoting, soliciting, and fulfilling a sustained giving program— Best Practice # 1 was to ask new donors to give on a monthly basis. Call Your Donors.
Connection Cafe
MARCH 17, 2014
Our donors don’t give year after year. Donors staying loyal is the exception, not the rule. According to Chuck Longfield , ten years ago the average retention rates of a newly acquired donor were roughly 33%. Make a donor retention calendar to keep your donors loyal!
Connection Cafe
JANUARY 6, 2014
Donor acquisition is all the rage, but did you know nearly 3 out of 4 new donors leave and never come back. In 2013, Chuck Longfield was on a mission to shed light on the importance of donor retention in the nonprofit industry. Great donor service.
Connection Cafe
JANUARY 13, 2014
These pressures include economic ups and downs, millennials jumping into the giving mix, and more and more funders, donors, and contributors demanding proof that the good intent of mission translates to a tangible impact in the world. The “Donors are Customers” Premise.
Connection Cafe
NOVEMBER 7, 2017
Respecting your donors and treating them as unique individuals assist in your success. Donors have rights, and these rights play a key role in your daily thoughts, actions and activities. These guidelines will help your organization increase donor trust and create a positive culture.
NonProfit Hub
JANUARY 23, 2015
In our January/February edition, we explored how to keep donors around all year. Are you overwhelmed by all of this retention talk? Try these quick tips to get your donors on track to come back for more. Thank every single donor. You can’t keep every single donor.
Connection Cafe
AUGUST 5, 2015
Initially, it was difficult to carve out time to take a step back and think about the bigger picture when it came to donor engagement and retention. The goal is for the event attendees to become annual donors.
Connection Cafe
MARCH 23, 2014
How do your donors feel about you? Better yet, it seems like a good question to ask your donors once in a while! Average first year donor retention rates of 27% would suggest that donors don’t have the best feelings about the nonprofits they’re supporting.
Robert Weiner
JANUARY 15, 2015
A few months ago I wrote a post on the topic of whether nonprofits should delete old donor records. The original question: My organization is working on a data retention policy and wondering if others have insights to share. The only potential issue here is then you need to consider an additional record as part of the retention schedule, though if this were also 7 years, you would conceivably be able to access records of people who had been inactive for up to 14 years.
NonProfit Hub
DECEMBER 12, 2014
It has become a fairly common factoid that around 60% of new donors only give once to that cause—however, showing love to your donors can be one of the driving factors behind donor retention. One thing remains in this cycle: the importance of donors can not be overstated.
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 11, 2014
Says Newhouse, these donors are younger and want to engage with us differently. ” The ALS Association is working hard on the programs they have invested in and at the same time building our engagement of these new donors to keep them donors.
Connection Cafe
APRIL 3, 2014
I work as the Donor Relations Coordinator at Lena Pope , an agency that serves children and families through counseling and education. We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). We court new donors.
Donor Search
JANUARY 31, 2019
Donor retention is a topic that has been getting an increasing amount of attention by nonprofits but is still greatly misunderstood. With a heavy focus by boards and executives on revenue intake, the nuances of keeping donors engaged can sometimes get lost when reviewing a P&L Statement at the end of the year.
3rd Sector Labs
JUNE 17, 2014
Third Sector Labs recently co-hosted a donor retention webinar with Caity Craver , CEO of DonorTrends. Donor retention by the numbers: you’ve got questions, we’ve got answers. QUESTION: Where can I get benchmarks for retention by sector?
NonProfit Hub
JULY 21, 2017
Email marketing is a great way to meet donors where they’re at and keep them connected. Email marketing is a critical tool in maintaining a good relationship with your donors. Give donors a quick-hitting list of ways they can get involved with your organization and your cause.
Connection Cafe
JANUARY 22, 2014
loses 70% of donors after the first gift. And to make matters worse, the probability that a donor will make five consecutive gifts is only 10-15%.These By the time you’ve added a new donor, half of your previous new donors are out the door.
Connection Cafe
JULY 26, 2017
As nonprofits know well, preserving relationships with donors is imperative to an organization’s success. In philanthropy, the donor stewardship process begins with a donor’s first gift—the end point of the cultivation stage—and is a vital component of your donor retention strategy.
Connection Cafe
JANUARY 19, 2014
In honor of the release of the newest npExperts ebook, Show the Love: Thoughtful Engagement to Retain Donors , this roundup all about retention. If we know that donors are dropping off right and left, shouldn’t it be time to do something about it? Donor retention.
Connection Cafe
NOVEMBER 29, 2017
The modern healthcare market is a competitive environment in which hospital foundations need to compete for donors. These donors are smart, mobile and social-savvy. There are ways to gauge what your donors are saying and address them according to their preferences.
Connection Cafe
JANUARY 28, 2014
Donor retention is an absolute priority (again) for 2014. Yet the path to retention success remains elusive for many organizations. Here’s my #1 donor retention guidance for you—R-E-S-P-E-C-T your way to strong and long-lasting donor relationships.
John Haydon
APRIL 15, 2015
Donor retention rates declined from 50% in 2006 to less than 39% in 2014. During this period, donors have gotten more selective about the nonprofits they support. At the same time, nonprofits organizations have gotten smarter about how they communicate with donors.
Frogloop
NOVEMBER 6, 2014
All nonprofits struggle with donor retention. You might think that your donors are a mystery. I''m going to let you in on a little secret: your donors should never be a mystery. Get to know your donors, and let them really get to know your organization.
Connection Cafe
JULY 6, 2017
New data from Target Analytics , a division of Blackbaud, reveals key insights into online and offline donors. million donors. Here are 4 facts your organization should know about online donors, according to the data: 1. donor in 2016 was 62 years old.
Connection Cafe
OCTOBER 24, 2017
To that end, there has been a great focus on communication and stewardship of donors to further increase giving. These things have forced our awareness, not only of the external factors at play but the value of retaining an organization’s best donors.
Frogloop
FEBRUARY 11, 2013
While all nonprofits recognize the value of cultivating donors over the long-term, they feel an incredible amount of pressure to implement short-term strategies that will raise money today. Guess what the nonprofit donor retention rate is? Donors want more.
Connection Cafe
APRIL 11, 2018
The donor marketplace is changing in dramatic ways. The report indicated that the number of donor households making gifts between 2010 and 2015 dropped, the incidence of donor households adding new organizations to their portfolios declined, and overall donor retention did not improve.
SocialFish
MARCH 30, 2013
First thing’s first, says Matthew Mielcarek, Charity Dynamic’s VP of Consulting–retaining the influx of December donors, many of which are first-time donors. 2) Pay Attention to the Donor’s Message. 3) Show Gratefulness to First-Time Donors.
Connection Cafe
JANUARY 28, 2013
Nonprofits need resources to accomplish their mission and can’t just watch their donor file shrink. Acquisition Fundraising Retention Donor Acquisition donor retention fundraising
NonProfit Hub
JANUARY 21, 2015
In our January/February edition, we explored how to keep donors around all year. The post The Weight of Donor Retention [INFOGRAPHIC] appeared first on Nonprofit Hub.
Frogloop
SEPTEMBER 28, 2017
The cues are all around you. Kids are back in school. The calendar begins its string of months ending in “.ber” ber” as if to subliminally prepare your skin for the shock of seasonal cold ahead
John Haydon
JULY 8, 2017
The donor lifecycle describes the relationship between fundraiser and donor. You inform donors about your mission, make the “ask”, express gratitude, communicate results, and repeat. The goal: retention. Donor Communication
Connection Cafe
NOVEMBER 29, 2018
Donor retention is undeniably critical to meet your nonprofit’s revenue goals , but it can be tough to know which efforts result in higher retention levels or upward movement of donors. The 5 retention metrics fundraisers should know are: Donor Attrition Rate.
NetWits
MAY 22, 2012
Online donors are a generous group. In fact, online donors are worth a lot more than offline donors. The downside is that online donors are often one-hit wonders. Leave the donor feeling satisfied that his or her gift made a real difference.
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