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For organizations that picked those strategies back up again in late 2020, the good news is the number of sustainers is up and retention rates are also up. . Monthly Giving Recurring Donations Donor retention Monthly giving Recurring Donors Recurring Gifts MORE
This week''s Apricot Jam link round-up offers four posts with great ideas and insight into both member and donor retention. Apricot Jam MORE
In our January/February edition, we explored how to keep donors around all year. Are you overwhelmed by all of this retention talk? Try these quick tips to get your donors on track to come back for more. Thank every single donor. You can’t keep every single donor. Now that you know why donors left, fix it if you can. Maybe not for that specific donor. But for donors of the future. Donors can sense sincerity from a mile away. MORE
Blackbaud’s 2016 Charitable Giving Report shows us that donor retention for first time donors is still remarkably low – 29% for offline donors and 21% for online donors. But if donors are retained passed that first year, the retention rate jumps significantly to 60% for offline donors and 58% for online donors. This data shows that new donor retention should be a high priority for non-profit organizations. MORE
Your nonprofit’s donor retention rate is the percentage of donors who give from year to year, or over any other specific time period. Acquiring new donors through constant outreach is much more expensive over time. Start tracking your retention rates. MORE
However, having the right donor data on hand can really improve your nonprofit’s fundraising approach. When your team is able to effectively manage your donors, steward your relationships and make solicitations based on donor data, the sky’s the limit for your fundraising success. We’ll walk you through the most effective ways to manage and leverage your nonprofit’s donor data using donor database software tools. Invest in a true donor database. MORE
Donor acquisition is all the rage, but did you know nearly 3 out of 4 new donors leave and never come back. Blackbaud’s latest Charitable Giving Report sheds light on the importance of donor retention in the nonprofit industry. According to the latest research from Blackbaud’s Charitable Giving Report : The average donor retention rates for first-year offline-only donors is 29%. Great donor service. MORE
As a general rule, retaining existing donors costs less than acquiring new ones. Current donors are a curated universe who have already demonstrated a belief in your organization’s mission, and willingness to take action toward it. As such, for most nonprofit organizations, pursuing strategies to reducing donor losses is the most affordable strategy for increasing net fundraising gains. What should nonprofits do to rise above the retention slump? MORE
These trends offer h ealthcare organizations t he opportunity to grow this donor support th rough stewardship and retention. . . Trend: Fewer Donors, Larger Gifts. 66% retention rate for multi-year, online-only donors. ALL SIGNS POINT TO DONOR RETENTION. MORE
The importance of converting those one-time donors to give monthly in 2021 is crucial for your overall retention. That will really help you grow your fundraising revenue. . Monthly Giving M+R Benchmarks Monthly giving Monthly Giving Data MORE
Nonprofit marketing leaders are always thinking about how to best communicate with their donors. Personalized and valuable communication is what builds relationships, and long-lasting donor relationships are what set the foundation for nonprofit growth. to learn more about the donor. MORE
Small nonprofits can scarcely afford to lose any donors from one year to the next, given the expensive and time-consuming effort that donor acquisition represents. It can be tempting for small nonprofits to focus heavily on donor acquisition. Prevent donors from lapsing. . MORE
The 2020 DonorPerfect Fundraising Benchmarks Report revealed that the winning strategy for nonprofits striving to weather the COVID-19 pandemic was maintaining strong donor retention rates. How can your organization achieve higher donor retention? MORE
But waiting until a feasibility interview to engage with prospective donors may be missing a critical opportunity to build donor engagement. Here are some ways you can build donor engagement before you start a campaign. . Donor Retention Featured Fundraising Nonprofit Marketing MORE
Erica Waasdorp will show you how important recurring giving has become, and how best to bring them in – with minimal time and effort, but with the large focus these sustainable recurring donors deserve. They want to hear about Erica’s monthly donor secret. I found a donor. MORE
One of the basic tenants of successful fundraising is donor stewardship. Donors who have shown your organization some love through their gifts are at risk of walking away if not shown some love in return. Romancing your donors should be a top priority! Donor Retention Featured MORE
donor retention rate in 2017. In other words, of all the donors who made a gift to a particular nonprofit in 2016, only 45.5% This unimpressive donor retention rate—one that hasn’t snuck north of 50% in more than a decade—hounds most nonprofits. A weak donor retention rate is an alarm bell, suggesting that your mission isn’t finding enough passionate supporters. Do You Know Your Donor Retention Rate? TACTIC 1: AUDIT YOUR DONOR DATA. MORE
Online donors are a generous group. In fact, online donors are worth a lot more than offline donors. Typically they’re first-time donors who shell out nearly double the amount that offline first-time donors do - to the tune of $62 versus $32 on average, according to our 2011 Multichannel Fundraising Report. The downside is that online donors are often one-hit wonders. Leave the donor feeling satisfied that his or her gift made a real difference. MORE
The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention. Nearly 3 out of 4 new donors never make a second gift. Over the past 10 years, donor retention has fallen from 33% to 27%. Email can play a key role in this, but the focus on donor retention must be better. MORE
Development audit after development audit of small- to mid-sized organizations reveals that while donor retention remains a critical issue there is also another issue that is equally important. For example: 4) Begin cultivating your new donor prospects. By Robin L. MORE
Donor retention is a topic that has been getting an increasing amount of attention by nonprofits but is still greatly misunderstood. With a heavy focus by boards and executives on revenue intake, the nuances of keeping donors engaged can sometimes get lost when reviewing a P&L Statement at the end of the year. MORE
And it’s all about our donors , the ones who are deserting us. Donors can be fickle, and they’re fleeing our organizations in vast numbers these days. Research completed by Target Analytics® in 2015 shows that: Only 29% of first-time donors renewed their gifts. Roughly one out of every two donors renewed their gifts last year. Because you are consistently bringing new donors in, your overall donor numbers manage to stay the same. MORE
How do you build trust with donors? Over time, your audience will understand that you mean business, and the consistency will help build trust and boost online retention with donors. The post 3 Ways to Build Trust with Donors in a Virtual World appeared first on Nonprofit Hub. MORE
In our January/February edition, we explored how to keep donors around all year. The biggest issue with donor retention is that most people don’t even realize it’s an issue. As a result, he says he has a negative outlook on the way organizations currently view donor retention because it isn’t a priority. “If If you focus on donors who give just once, it’s a sad position to be in as an organization,” Sargeant said. Talk to donors through multiple channels. MORE
Third Sector Labs recently co-hosted a donor retention webinar with Caity Craver , CEO of DonorTrends. The topic – “Donor Retention by the Numbers: Demystifying the Leaky Bucket” – focused on how to properly measure donor retention and then use that data to drive improved fundraising results. Donor retention by the numbers: you’ve got questions, we’ve got answers. MORE
At AFP 2015, we caught up with our friend and Bloomerang donor retention expert Jay Love to find out what nonprofits should be doing to ensure that they’re going to make the cut for second round donations (and thirds, and fourths…). The post [AFP 2015] The Donor Retention Change You Can Make Right Now appeared first on Nonprofit Hub. Donor Retention Featured MORE
For as long as donors have been giving, it’s been a best practice for nonprofit professionals to put energy toward retaining them. So, who better to ask than nonprofits who grew their donor retention Read More ». MORE
Thousands of DonorPerfect clients were able to grow their donor retention rate in 2020. What did they do to engage and retain their donor base over the past year despite its many challenges? In this on-demand webinar, you’ll learn: How Does Donor Retention Impact Your Nonprofit? MORE
The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention. Nearly 3 out of 4 new donors never make a second gift. Over the past 10 years, donor retention has fallen from 33% to 27%. Email can play a key role in this, but the focus on donor retention must be better. MORE
It has become a fairly common factoid that around 60% of new donors only give once to that cause—however, showing love to your donors can be one of the driving factors behind donor retention. If donations are the lifeblood of NPOs, it makes sense that we would show love to donors whenever we can. One thing remains in this cycle: the importance of donors can not be overstated. Thanking donors is the first and most important step to loving your donors. MORE
This means that fewer people are seeing your traditional donor recognition devices, like donor walls, donor brick pavers, donation certificates, and plaques. Recognize the donors on donation pages. Recognize the donors on donation pages. MORE
A few months ago I wrote a post on the topic of whether nonprofits should delete old donor records. The original question: My organization is working on a data retention policy and wondering if others have insights to share. The only potential issue here is then you need to consider an additional record as part of the retention schedule, though if this were also 7 years, you would conceivably be able to access records of people who had been inactive for up to 14 years. MORE
Think fast: do you know where you get your best donors? Ask any fundraiser if they want more donors and you’ll get a resounding “YES” but ask what source yielded them their very BEST donors and you might see some puzzled faces. . How to calculate donor lifetime value . MORE
However, during these discussions, many organizations ask the same question: “How do we attract more donors?” Start boosting your donor retention rate by focusing on those who are just giving to your nonprofit for the first time. Why First-Time Donor Retention is Important. MORE
Estimated Reading Time: 2 minutes 5 Ways to Improve Your Donor Retention. How many of your donors continue to contribute to your organization year after year? High donor retention is extremely valuable to any organization. Thanking your donors is a must-do. MORE
By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Donor retention is a crucial aspect of a productive fundraising strategy. 1) Keep the Conversation with Donors Going. MORE
In “ Who Gets to Be in Your Nonprofit’s Major Donor Portfolio ” we looked at how to qualify a major donor prospect to be in your portfolio. Who has the ability to represent your organization and make fruitful connections with donors? Who would donors enjoy meeting with? MORE
” Of those who donated, 600,000 donors checked the box or gave permission for the ALS Association to contact them in the future. The organization has pulled together a brain trust of advisers - Blackbaud, Porter Novelli (PR), Charity Dynamics, and other consultants and experts to help formulate and deploy an engagement and retention strategy. Says Newhouse, these donors are younger and want to engage with us differently. Frank Barry, Donor Retention Tips. MORE
All nonprofits struggle with donor retention. You might think that your donors are a mystery. I''m going to let you in on a little secret: your donors should never be a mystery. Get to know your donors, and let them really get to know your organization. Think about it like donor dating. Donor love is how Blackbaud npExperts frame the subject, and we dug into the second part of their recent report for this blog post.). MORE
We have a huge problem facing our sustainability in nonprofits and that is donor retention. With first-time donor retention rates hovering below 30% and overall donor retention less than 50%, we are in danger of losing our donor bases. MORE
” In our article for the SSIR Blog, Rehumanizing Fundraising with Artificial Intelligence we make the case that this is a pivotal moment for nonprofits to rethink fundraising and focus on donor retention rates. spark and honey: Future of Giving Report. MORE
And yet, there is one last statistic that makes fundraisers stay awake at night—the sorry state of donor retention overall , and especially retention of first-time donors. You may be better or worse than the national average (46% and 25% respectively), or you may have no idea, but that doesn’t change the fact that, as an industry, we continue to churn through donors. I suggest a nonprofit differentiates itself to its donors when it is: Genuinely personal. MORE
When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. As fundraisers, we don’t have the option of choosing; we must solicit from existing donors while simultaneously growing prospect lists and converting new leads into first-time donors. While a disconcerting drop, this number alone doesn’t speak to retention vs. acquisition efforts. MORE
Respecting your donors and treating them as unique individuals assist in your success. Donors have rights, and these rights play a key role in your daily thoughts, actions and activities. The Association of Fundraising Professionals created a Donor Bill of Rights and Code of Ethical Standards that your staff and board members should review during their respective orientations. These guidelines will help your organization increase donor trust and create a positive culture. MORE
The Modern Nonprofit
APRIL 20, 2021
Estimated Reading Time: 2 minutes 5 Ways to Improve Your Donor Retention. How many of your donors continue to contribute to your organization year after year? High donor retention is extremely valuable to any organization. Thanking your donors is a must-do.
Nonprofit Tech for Good
OCTOBER 1, 2020
By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Donor retention is a crucial aspect of a productive fundraising strategy. 1) Keep the Conversation with Donors Going.
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DonorPerfect
APRIL 19, 2021
The 2020 DonorPerfect Fundraising Benchmarks Report revealed that the winning strategy for nonprofits striving to weather the COVID-19 pandemic was maintaining strong donor retention rates. How can your organization achieve higher donor retention?
EveryAction
MARCH 5, 2019
As a general rule, retaining existing donors costs less than acquiring new ones. Current donors are a curated universe who have already demonstrated a belief in your organization’s mission, and willingness to take action toward it. As such, for most nonprofit organizations, pursuing strategies to reducing donor losses is the most affordable strategy for increasing net fundraising gains. What should nonprofits do to rise above the retention slump?
NonProfit Hub
NOVEMBER 26, 2020
Your nonprofit’s donor retention rate is the percentage of donors who give from year to year, or over any other specific time period. Acquiring new donors through constant outreach is much more expensive over time. Start tracking your retention rates.
DonorPerfect
APRIL 28, 2021
For as long as donors have been giving, it’s been a best practice for nonprofit professionals to put energy toward retaining them. So, who better to ask than nonprofits who grew their donor retention Read More ».
DonorPerfect
MAY 3, 2021
Thousands of DonorPerfect clients were able to grow their donor retention rate in 2020. What did they do to engage and retain their donor base over the past year despite its many challenges? In this on-demand webinar, you’ll learn: How Does Donor Retention Impact Your Nonprofit?
Robert Weiner
JANUARY 15, 2015
A few months ago I wrote a post on the topic of whether nonprofits should delete old donor records. The original question: My organization is working on a data retention policy and wondering if others have insights to share. The only potential issue here is then you need to consider an additional record as part of the retention schedule, though if this were also 7 years, you would conceivably be able to access records of people who had been inactive for up to 14 years.
NonProfit Hub
DECEMBER 13, 2019
Small nonprofits can scarcely afford to lose any donors from one year to the next, given the expensive and time-consuming effort that donor acquisition represents. It can be tempting for small nonprofits to focus heavily on donor acquisition. Prevent donors from lapsing. .
sgEngage
APRIL 30, 2021
These trends offer h ealthcare organizations t he opportunity to grow this donor support th rough stewardship and retention. . . Trend: Fewer Donors, Larger Gifts. 66% retention rate for multi-year, online-only donors. ALL SIGNS POINT TO DONOR RETENTION.
3rd Sector Labs
JUNE 17, 2014
Third Sector Labs recently co-hosted a donor retention webinar with Caity Craver , CEO of DonorTrends. The topic – “Donor Retention by the Numbers: Demystifying the Leaky Bucket” – focused on how to properly measure donor retention and then use that data to drive improved fundraising results. Donor retention by the numbers: you’ve got questions, we’ve got answers.
NonProfit Hub
NOVEMBER 2, 2018
However, having the right donor data on hand can really improve your nonprofit’s fundraising approach. When your team is able to effectively manage your donors, steward your relationships and make solicitations based on donor data, the sky’s the limit for your fundraising success. We’ll walk you through the most effective ways to manage and leverage your nonprofit’s donor data using donor database software tools. Invest in a true donor database.
NonProfit Hub
JANUARY 23, 2015
In our January/February edition, we explored how to keep donors around all year. Are you overwhelmed by all of this retention talk? Try these quick tips to get your donors on track to come back for more. Thank every single donor. You can’t keep every single donor. Now that you know why donors left, fix it if you can. Maybe not for that specific donor. But for donors of the future. Donors can sense sincerity from a mile away.
Connection Cafe
JULY 17, 2018
donor retention rate in 2017. In other words, of all the donors who made a gift to a particular nonprofit in 2016, only 45.5% This unimpressive donor retention rate—one that hasn’t snuck north of 50% in more than a decade—hounds most nonprofits. A weak donor retention rate is an alarm bell, suggesting that your mission isn’t finding enough passionate supporters. Do You Know Your Donor Retention Rate? TACTIC 1: AUDIT YOUR DONOR DATA.
NonProfit Hub
DECEMBER 12, 2014
It has become a fairly common factoid that around 60% of new donors only give once to that cause—however, showing love to your donors can be one of the driving factors behind donor retention. If donations are the lifeblood of NPOs, it makes sense that we would show love to donors whenever we can. One thing remains in this cycle: the importance of donors can not be overstated. Thanking donors is the first and most important step to loving your donors.
Donor Search
JANUARY 31, 2019
Donor retention is a topic that has been getting an increasing amount of attention by nonprofits but is still greatly misunderstood. With a heavy focus by boards and executives on revenue intake, the nuances of keeping donors engaged can sometimes get lost when reviewing a P&L Statement at the end of the year.
Beth Kanter
OCTOBER 27, 2020
” In our article for the SSIR Blog, Rehumanizing Fundraising with Artificial Intelligence we make the case that this is a pivotal moment for nonprofits to rethink fundraising and focus on donor retention rates. spark and honey: Future of Giving Report.
Bloomerang
APRIL 5, 2021
Think fast: do you know where you get your best donors? Ask any fundraiser if they want more donors and you’ll get a resounding “YES” but ask what source yielded them their very BEST donors and you might see some puzzled faces. . How to calculate donor lifetime value .
Bloomerang
APRIL 19, 2021
In “ Who Gets to Be in Your Nonprofit’s Major Donor Portfolio ” we looked at how to qualify a major donor prospect to be in your portfolio. Who has the ability to represent your organization and make fruitful connections with donors? Who would donors enjoy meeting with?
NonProfit Hub
APRIL 29, 2021
How do you build trust with donors? Over time, your audience will understand that you mean business, and the consistency will help build trust and boost online retention with donors. The post 3 Ways to Build Trust with Donors in a Virtual World appeared first on Nonprofit Hub.
Wild Apricot
SEPTEMBER 20, 2013
This week''s Apricot Jam link round-up offers four posts with great ideas and insight into both member and donor retention. Apricot Jam
Beth Kanter
DECEMBER 11, 2014
” Of those who donated, 600,000 donors checked the box or gave permission for the ALS Association to contact them in the future. The organization has pulled together a brain trust of advisers - Blackbaud, Porter Novelli (PR), Charity Dynamics, and other consultants and experts to help formulate and deploy an engagement and retention strategy. Says Newhouse, these donors are younger and want to engage with us differently. Frank Barry, Donor Retention Tips.
NonProfit PRO
MAY 3, 2021
For organizations that picked those strategies back up again in late 2020, the good news is the number of sustainers is up and retention rates are also up. . Monthly Giving Recurring Donations Donor retention Monthly giving Recurring Donors Recurring Gifts
NetWits
MAY 22, 2012
Online donors are a generous group. In fact, online donors are worth a lot more than offline donors. Typically they’re first-time donors who shell out nearly double the amount that offline first-time donors do - to the tune of $62 versus $32 on average, according to our 2011 Multichannel Fundraising Report. The downside is that online donors are often one-hit wonders. Leave the donor feeling satisfied that his or her gift made a real difference.
NonProfit Hub
MARCH 18, 2021
But waiting until a feasibility interview to engage with prospective donors may be missing a critical opportunity to build donor engagement. Here are some ways you can build donor engagement before you start a campaign. . Donor Retention Featured Fundraising Nonprofit Marketing
Connection Cafe
APRIL 19, 2019
Donor acquisition is all the rage, but did you know nearly 3 out of 4 new donors leave and never come back. Blackbaud’s latest Charitable Giving Report sheds light on the importance of donor retention in the nonprofit industry. According to the latest research from Blackbaud’s Charitable Giving Report : The average donor retention rates for first-year offline-only donors is 29%. Great donor service.
Connection Cafe
JANUARY 16, 2014
The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention. Nearly 3 out of 4 new donors never make a second gift. Over the past 10 years, donor retention has fallen from 33% to 27%. Email can play a key role in this, but the focus on donor retention must be better.
Kindful
MARCH 25, 2021
Nonprofit marketing leaders are always thinking about how to best communicate with their donors. Personalized and valuable communication is what builds relationships, and long-lasting donor relationships are what set the foundation for nonprofit growth. to learn more about the donor.
NonProfit PRO
APRIL 26, 2021
The importance of converting those one-time donors to give monthly in 2021 is crucial for your overall retention. That will really help you grow your fundraising revenue. . Monthly Giving M+R Benchmarks Monthly giving Monthly Giving Data
Connection Cafe
MARCH 15, 2017
Blackbaud’s 2016 Charitable Giving Report shows us that donor retention for first time donors is still remarkably low – 29% for offline donors and 21% for online donors. But if donors are retained passed that first year, the retention rate jumps significantly to 60% for offline donors and 58% for online donors. This data shows that new donor retention should be a high priority for non-profit organizations.
Kindful
APRIL 12, 2021
This means that fewer people are seeing your traditional donor recognition devices, like donor walls, donor brick pavers, donation certificates, and plaques. Recognize the donors on donation pages. Recognize the donors on donation pages.
NonProfit Hub
FEBRUARY 11, 2021
One of the basic tenants of successful fundraising is donor stewardship. Donors who have shown your organization some love through their gifts are at risk of walking away if not shown some love in return. Romancing your donors should be a top priority! Donor Retention Featured
Connection Cafe
JANUARY 16, 2014
The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention. Nearly 3 out of 4 new donors never make a second gift. Over the past 10 years, donor retention has fallen from 33% to 27%. Email can play a key role in this, but the focus on donor retention must be better.
Connection Cafe
FEBRUARY 14, 2017
When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. As fundraisers, we don’t have the option of choosing; we must solicit from existing donors while simultaneously growing prospect lists and converting new leads into first-time donors. While a disconcerting drop, this number alone doesn’t speak to retention vs. acquisition efforts.
Connection Cafe
NOVEMBER 7, 2017
Respecting your donors and treating them as unique individuals assist in your success. Donors have rights, and these rights play a key role in your daily thoughts, actions and activities. The Association of Fundraising Professionals created a Donor Bill of Rights and Code of Ethical Standards that your staff and board members should review during their respective orientations. These guidelines will help your organization increase donor trust and create a positive culture.
Connection Cafe
AUGUST 11, 2016
And it’s all about our donors , the ones who are deserting us. Donors can be fickle, and they’re fleeing our organizations in vast numbers these days. Research completed by Target Analytics® in 2015 shows that: Only 29% of first-time donors renewed their gifts. Roughly one out of every two donors renewed their gifts last year. Because you are consistently bringing new donors in, your overall donor numbers manage to stay the same.
Nonprofit Tech for Good
OCTOBER 22, 2020
Development audit after development audit of small- to mid-sized organizations reveals that while donor retention remains a critical issue there is also another issue that is equally important. For example: 4) Begin cultivating your new donor prospects. By Robin L.
Connection Cafe
APRIL 26, 2016
And yet, there is one last statistic that makes fundraisers stay awake at night—the sorry state of donor retention overall , and especially retention of first-time donors. You may be better or worse than the national average (46% and 25% respectively), or you may have no idea, but that doesn’t change the fact that, as an industry, we continue to churn through donors. I suggest a nonprofit differentiates itself to its donors when it is: Genuinely personal.
NonProfit Hub
MARCH 30, 2015
At AFP 2015, we caught up with our friend and Bloomerang donor retention expert Jay Love to find out what nonprofits should be doing to ensure that they’re going to make the cut for second round donations (and thirds, and fourths…). The post [AFP 2015] The Donor Retention Change You Can Make Right Now appeared first on Nonprofit Hub. Donor Retention Featured
NonProfit Hub
JANUARY 14, 2015
In our January/February edition, we explored how to keep donors around all year. The biggest issue with donor retention is that most people don’t even realize it’s an issue. As a result, he says he has a negative outlook on the way organizations currently view donor retention because it isn’t a priority. “If If you focus on donors who give just once, it’s a sad position to be in as an organization,” Sargeant said. Talk to donors through multiple channels.
NonProfit Hub
FEBRUARY 5, 2020
We have a huge problem facing our sustainability in nonprofits and that is donor retention. With first-time donor retention rates hovering below 30% and overall donor retention less than 50%, we are in danger of losing our donor bases.
Bloomerang
APRIL 30, 2021
Erica Waasdorp will show you how important recurring giving has become, and how best to bring them in – with minimal time and effort, but with the large focus these sustainable recurring donors deserve. They want to hear about Erica’s monthly donor secret. I found a donor.
Care2
NOVEMBER 6, 2014
All nonprofits struggle with donor retention. You might think that your donors are a mystery. I''m going to let you in on a little secret: your donors should never be a mystery. Get to know your donors, and let them really get to know your organization. Think about it like donor dating. Donor love is how Blackbaud npExperts frame the subject, and we dug into the second part of their recent report for this blog post.).
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