6 Tactics for Increasing Donor Retention

Connection Cafe

donor retention rate in 2017. In other words, of all the donors who made a gift to a particular nonprofit in 2016, only 45.5% This unimpressive donor retention rate—one that hasn’t snuck north of 50% in more than a decade—hounds most nonprofits.

The State of Nonprofit Donor Retention (And What To Do About It)

The Science Behind Engaging your Supporters

As a general rule, retaining existing donors costs less than acquiring new ones. Current donors are a curated universe who have already demonstrated a belief in your organization’s mission, and willingness to take action toward it. Track your retention rates.

9 Underutilized Emails that Improve Donor Retention

Connection Cafe

The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention.

How Nonprofits Can Use Storytelling to Boost Donor Retention

Connection Cafe

Blackbaud’s 2016 Charitable Giving Report shows us that donor retention for first time donors is still remarkably low – 29% for offline donors and 21% for online donors. This data shows that new donor retention should be a high priority for non-profit organizations.

Donor Retention vs. Donor Acquisition: What Research Shows About Overall Online Engagement

Connection Cafe

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. While a disconcerting drop, this number alone doesn’t speak to retention vs. acquisition efforts.

9 Underutilized Emails that Improve Donor Retention

Connection Cafe

The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention.

Stewarding #GivingTuesday: Increase Your Retention Rate

Connection Cafe

Retaining your first-time donor and sustaining your existing donors should be on your list. Assuring you have a successful retention rate starts with these four steps: Inform: Your community needs to know about your involvement.

5 Ways to Use Donor Data to Increase Retention

NonProfit Hub

However, having the right donor data on hand can really improve your nonprofit’s fundraising approach. When your team is able to effectively manage your donors, steward your relationships and make solicitations based on donor data, the sky’s the limit for your fundraising success.

Donor Retention: The Easiest Money You’ll Ever Raise

Connection Cafe

And it’s all about our donors , the ones who are deserting us. Donors can be fickle, and they’re fleeing our organizations in vast numbers these days. Research completed by Target Analytics® in 2015 shows that: Only 29% of first-time donors renewed their gifts.

4 Ways to Stand Out and Boost Donor Retention

Connection Cafe

And yet, there is one last statistic that makes fundraisers stay awake at night—the sorry state of donor retention overall , and especially retention of first-time donors. I suggest a nonprofit differentiates itself to its donors when it is: Genuinely personal.

Monthly Giving: 4 Ways to Improve Donor Retention and Recruit Sustainers

Connection Cafe

In the second installment of the Blackbaud Institute’s Sustainers in Focus series —research-backed best practices for marketing, promoting, soliciting, and fulfilling a sustained giving program— Best Practice # 1 was to ask new donors to give on a monthly basis. Call Your Donors.

Making Your First Donor Retention Calendar, Step by Step

Connection Cafe

Our donors don’t give year after year. Donors staying loyal is the exception, not the rule. According to Chuck Longfield , ten years ago the average retention rates of a newly acquired donor were roughly 33%. Make a donor retention calendar to keep your donors loyal!

One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2014

Connection Cafe

Donor acquisition is all the rage, but did you know nearly 3 out of 4 new donors leave and never come back. In 2013, Chuck Longfield was on a mission to shed light on the importance of donor retention in the nonprofit industry. Great donor service.

The 3 Principles of Fundraising Success: Donor Acquisition, Donor Retention, and Donor Upgrades

Connection Cafe

These pressures include economic ups and downs, millennials jumping into the giving mix, and more and more funders, donors, and contributors demanding proof that the good intent of mission translates to a tangible impact in the world. The “Donors are Customers” Premise.

Ethical Acts that Increase Donor Retention

Connection Cafe

Respecting your donors and treating them as unique individuals assist in your success. Donors have rights, and these rights play a key role in your daily thoughts, actions and activities. These guidelines will help your organization increase donor trust and create a positive culture.

Donor Retention Made Simple

NonProfit Hub

In our January/February edition, we explored how to keep donors around all year. Are you overwhelmed by all of this retention talk? Try these quick tips to get your donors on track to come back for more. Thank every single donor. You can’t keep every single donor.

From an Event Manager | Focus on the End Goal: Donor Engagement + Retention

Connection Cafe

Initially, it was difficult to carve out time to take a step back and think about the bigger picture when it came to donor engagement and retention. The goal is for the event attendees to become annual donors.

3 Fundraising Experts Sound off on Donor Retention from the Donors Perspective

Connection Cafe

How do your donors feel about you? Better yet, it seems like a good question to ask your donors once in a while! Average first year donor retention rates of 27% would suggest that donors don’t have the best feelings about the nonprofits they’re supporting.

Sound 264

Discussion of Donor Data Retention

Robert Weiner

A few months ago I wrote a post on the topic of whether nonprofits should delete old donor records. The original question: My organization is working on a data retention policy and wondering if others have insights to share. The only potential issue here is then you need to consider an additional record as part of the retention schedule, though if this were also 7 years, you would conceivably be able to access records of people who had been inactive for up to 14 years.

Love Thy Donor: 5 Ways to Increase Donor Retention

NonProfit Hub

It has become a fairly common factoid that around 60% of new donors only give once to that cause—however, showing love to your donors can be one of the driving factors behind donor retention. One thing remains in this cycle: the importance of donors can not be overstated.

The ALS Ice Bucket Donor Retention Challenge

Beth's Blog: How Nonprofits Can Use Social Media

Says Newhouse, these donors are younger and want to engage with us differently. ” The ALS Association is working hard on the programs they have invested in and at the same time building our engagement of these new donors to keep them donors.

Lessons from a Fundraising Insider: How our Donor Retention Rates grew to 43%

Connection Cafe

I work as the Donor Relations Coordinator at Lena Pope , an agency that serves children and families through counseling and education. We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). We court new donors.

Making Your Organization A Donor Retention Powerhouse

Donor Search

Donor retention is a topic that has been getting an increasing amount of attention by nonprofits but is still greatly misunderstood. With a heavy focus by boards and executives on revenue intake, the nuances of keeping donors engaged can sometimes get lost when reviewing a P&L Statement at the end of the year.

“Donor retention by the numbers”: Q&A with Caity Craver and Gary Carr

3rd Sector Labs

Third Sector Labs recently co-hosted a donor retention webinar with Caity Craver , CEO of DonorTrends. Donor retention by the numbers: you’ve got questions, we’ve got answers. QUESTION: Where can I get benchmarks for retention by sector?

Donor Retention 101: Master Donor Email Marketing

NonProfit Hub

Email marketing is a great way to meet donors where they’re at and keep them connected. Email marketing is a critical tool in maintaining a good relationship with your donors. Give donors a quick-hitting list of ways they can get involved with your organization and your cause.

The 7 Keys to a Donor Retention Strategy Full of Thanks

Connection Cafe

loses 70% of donors after the first gift. And to make matters worse, the probability that a donor will make five consecutive gifts is only 10-15%.These By the time you’ve added a new donor, half of your previous new donors are out the door.

Donor Stewardship: Guiding Donors to The Next Level of Support

Connection Cafe

As nonprofits know well, preserving relationships with donors is imperative to an organization’s success. In philanthropy, the donor stewardship process begins with a donor’s first gift—the end point of the cultivation stage—and is a vital component of your donor retention strategy.

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The Nonprofit Weekly Roundup: Secrets, Emails, and Tips for Better Donor Retention in 2014

Connection Cafe

In honor of the release of the newest npExperts ebook, Show the Love: Thoughtful Engagement to Retain Donors , this roundup all about retention. If we know that donors are dropping off right and left, shouldn’t it be time to do something about it? Donor retention.

How to Use Social Media Insights to Drive Patient Engagement and Donor Retention 

Connection Cafe

The modern healthcare market is a competitive environment in which hospital foundations need to compete for donors. These donors are smart, mobile and social-savvy. There are ways to gauge what your donors are saying and address them according to their preferences.

How to R-E-S-P-E-C-T Your Way to Donor Retention

Connection Cafe

Donor retention is an absolute priority (again) for 2014. Yet the path to retention success remains elusive for many organizations. Here’s my #1 donor retention guidance for you—R-E-S-P-E-C-T your way to strong and long-lasting donor relationships.

Three Simple Donor Retention Strategies for Social Media

John Haydon

Donor retention rates declined from 50% in 2006 to less than 39% in 2014. During this period, donors have gotten more selective about the nonprofits they support. At the same time, nonprofits organizations have gotten smarter about how they communicate with donors.

The Great Mysteries of Donor Retention

Frogloop

All nonprofits struggle with donor retention. You might think that your donors are a mystery. I''m going to let you in on a little secret: your donors should never be a mystery. Get to know your donors, and let them really get to know your organization.

4 Things Your Nonprofit Needs to Know About Online Donors

Connection Cafe

New data from Target Analytics , a division of Blackbaud, reveals key insights into online and offline donors. million donors. Here are 4 facts your organization should know about online donors, according to the data: 1. donor in 2016 was 62 years old.

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New Study Monitors Dramatically Transforming Donor Behavior

Connection Cafe

To that end, there has been a great focus on communication and stewardship of donors to further increase giving. These things have forced our awareness, not only of the external factors at play but the value of retaining an organization’s best donors.

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Strategies to Increase Nonprofit Donor Retention Rates

Frogloop

While all nonprofits recognize the value of cultivating donors over the long-term, they feel an incredible amount of pressure to implement short-term strategies that will raise money today. Guess what the nonprofit donor retention rate is? Donors want more.

New Study Explores the Undeveloped Value of New Donors

Connection Cafe

The donor marketplace is changing in dramatic ways. The report indicated that the number of donor households making gifts between 2010 and 2015 dropped, the incidence of donor households adding new organizations to their portfolios declined, and overall donor retention did not improve.

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5 Ways to Drive Donor Retention

SocialFish

First thing’s first, says Matthew Mielcarek, Charity Dynamic’s VP of Consulting–retaining the influx of December donors, many of which are first-time donors. 2) Pay Attention to the Donor’s Message. 3) Show Gratefulness to First-Time Donors.

Acquisition Trends and New Donor Stewardship

Connection Cafe

Nonprofits need resources to accomplish their mission and can’t just watch their donor file shrink. Acquisition Fundraising Retention Donor Acquisition donor retention fundraising

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The Weight of Donor Retention [INFOGRAPHIC]

NonProfit Hub

In our January/February edition, we explored how to keep donors around all year. The post The Weight of Donor Retention [INFOGRAPHIC] appeared first on Nonprofit Hub.

8 Ways to Keep Givers Giving for Dynamite Donor Retention

Frogloop

The cues are all around you. Kids are back in school. The calendar begins its string of months ending in “.ber” ber” as if to subliminally prepare your skin for the shock of seasonal cold ahead

3 Successful Communication Strategies for Effective Donor Retention

John Haydon

The donor lifecycle describes the relationship between fundraiser and donor. You inform donors about your mission, make the “ask”, express gratitude, communicate results, and repeat. The goal: retention. Donor Communication

5 Metrics Fundraisers Need to Know to Retain Their Donors

Connection Cafe

Donor retention is undeniably critical to meet your nonprofit’s revenue goals , but it can be tough to know which efforts result in higher retention levels or upward movement of donors. The 5 retention metrics fundraisers should know are: Donor Attrition Rate.

Improve Online Donor Retention with these 5 Proven Follow Up Techniques

NetWits

Online donors are a generous group. In fact, online donors are worth a lot more than offline donors. The downside is that online donors are often one-hit wonders. Leave the donor feeling satisfied that his or her gift made a real difference.