One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2019

Connection Cafe

Donor acquisition is all the rage, but did you know nearly 3 out of 4 new donors leave and never come back. Blackbaud’s latest Charitable Giving Report sheds light on the importance of donor retention in the nonprofit industry. Great donor service.

How Ideology Affects Which Causes Donors Support

Nonprofit Tech for Good

According to the 2017 Global Trends in Giving Report , a donor’s ideology has more impact upon which causes and types of nonprofits they support than gender or age. Giving to children and youth, however, is a cause that unites all donors regardless of ideology.

Trending Sources

Donor Stewardship: Guiding Donors to The Next Level of Support

Connection Cafe

As nonprofits know well, preserving relationships with donors is imperative to an organization’s success. In philanthropy, the donor stewardship process begins with a donor’s first gift—the end point of the cultivation stage—and is a vital component of your donor retention strategy.

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GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

The Science Behind Engaging your Supporters

Using this process to identify different types of donors in your universe is extremely useful in guiding your efforts to segment your list and fine tune the messaging that you use for each group. Oscar One-Off Donor 2. Luna Lapsed Donor. Oscar One-Off Donor.

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Introducing: Cause Camp 2019 Speaker Lineup

NonProfit Hub

Cause Camp is just a couple of months away, and we want to introduce you to the unprecedented thought leaders who will be educating and inspiring you along the way. Without further ado, your Cause Camp 2019 speakers and the topics they’ll be presenting in March! Cause Camp Featured

Your 4-Step Recipe for Donor Prospecting Success

Connection Cafe

Here are the four most effective ways prospect researchers can contribute more donors and dollars: 1. Make more accurate gift capacity estimates. Gift capacity is a sensitive subject—you can’t work with major donors without having a few missed estimates.

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Cultivating Donor Loyalty By Differentiating Your Nonprofit Brand

Connection Cafe

With the abundance of nonprofit organizations, it can be difficult for the average would-be donor to choose one over another. But, that kinder approach doesn’t eliminate the need to describe what makes your organization different to an often confused or indifferent donor society.

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Takeaways from Cause Camp 2018

NonProfit Hub

Yet another Cause Camp is officially in the books. If you were unable to attend, or if you want to relive some of the magic, we’ve compiled our top takeaways from Cause Camp 2018. The overhead myth was once again a big topic at Cause Camp. Delighting your donors.

The 3 Principles of Fundraising Success: Donor Acquisition, Donor Retention, and Donor Upgrades

Connection Cafe

These pressures include economic ups and downs, millennials jumping into the giving mix, and more and more funders, donors, and contributors demanding proof that the good intent of mission translates to a tangible impact in the world. The “Donors are Customers” Premise.

Top 10 Mistakes That Cause First-Time Donors to Leave [INFOGRAPHIC]

John Haydon

Any fundraiser will agree that keeping a first-time donor happy is cheaper than replacing that donor. In fact, attracting and acquiring a new donor is about 7 times more expensive than keeping an existing donor. Donor Communication

Donor Acquisition: The #1 Way to Acquire More Donors Online

Connection Cafe

And donors are no different. When it comes to donor acquisition, the concept is the same – donors want to know WHY they should donate to your cause and HOW their contribution will be used.

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5 Ways Matching Gifts Can Turn Donors into Major Gift Donors

Connection Cafe

But what you know may not know is that promoting matching gifts can also help cultivate donors into major donors. Reaching out to donors about matching gifts establishes trust. . Nonprofits can connect with donors without asking for another gift.

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2019 Cause Awareness & Giving Day Calendar for Nonprofits

Nonprofit Tech for Good

Cause awareness and giving days can be very powerful themes upon which to launch online fundraising campaigns. The real-time, in-the-moment nature of cause awareness and giving days can inspire donors to give provided that your nonprofit knows how to promote the days effectively.

Your Cause Camp 2018 Lineup is Here

NonProfit Hub

We’re beyond excited to share the speaker lineup for Cause Camp 2018 , held on March 26th and 27th in Lincoln, Nebraska. To stay in the loop with all things Cause Camp, check out our newly launched Twitter page, or subscribe to the newsletter on Cause Camp’s homepage.

15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results

Connection Cafe

Online fundraising has also proven to be an extremely effective donors acquisition vehicle. Let’s take a look at some fundraising ideas – the fifteen most effective donor acquisition and online fundraising techniques used by top nonprofits. 13) Give Donors Something Nice.

Why You Should Start Creating a Mid-Level Donor Program ASAP

The Science Behind Engaging your Supporters

By focusing a little extra energy on your mid-level donors, you can raise more money and create a quality pipeline for your major gifts officers. How can we cultivate new donors while continuing to steward the supporters that we already have? So, who are these donors?

7 Spring Fundraisers to Delight Your Donors

NonProfit Hub

Encourage members of the community to hit the links for a good cause at a golf tournament fundraiser. Nothing says spring quite like flowers, so host a workshop that teaches donors the basics of floral design.

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2018 Cause Awareness & Giving Day Calendar

Nonprofit Tech for Good

Cause awareness and giving days can be very powerful themes upon which to launch online fundraising campaigns. The real-time, in-the-moment nature of cause awareness and giving days can inspire donors to give provided that your nonprofit knows how to promote the days effectively.

Using Nonprofit Data to Find Your Next Major Donor

Connection Cafe

Relationship building with donors is an art. But we also know that there is a science to donor segmentation and the use of analytics. Perhaps it’s what makes some donors more generous than others. What do first-time $1,000 donors have in common in our data?

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Birthday Cause Wrapped Up

Amy Sample Ward

THANK YOU to all of you who donated and supported my Birthday Cause ; it means SO much to me! I first talked about the Birthday Cause application on Facebook in December when I set it up for my birthday. Causes’ Birthday Cause application does just that when you set it up.

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2014 Cause Awareness Days

Nonprofit Tech for Good

Launching online fundraising campaigns around cause awareness days is good strategy. 14: World Blood Donor Day — #WorldBloodDonorDay.

My Birthday Cause: Free Geek!

Amy Sample Ward

I have a birthday coming up and over the weekend I received an email from Causes, the social change application in Facebook. Instead of just writing on your wall, or giving you something you don’t need, what if they had a chance to help a cause you believe in?

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Social Media’s Impact on Cause Marketing with Chris Noble

NetWits

Back in March of this year at SXSW I got the chance to spend a few minutes with Chris Noble the “Voltaire&# [ according to him ] of cause marketing. … In 2011 social media for social good is moving from light engagement to deep relationships through donor cultivation.

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How to Attract and Keep More Monthly Donors

Everyaction

Monthly donor or sustainer programs are a relatively low-effort and high-impact way to increase donor retention and donor lifetime value, while also providing a steady and predictable stream of revenue that can help your nonprofit better budget and plan for the future.

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2016 Cause Awareness & Giving Day Calendar

Nonprofit Tech for Good

Cause awareness and giving days can be very powerful for online fundraising. 14: World Blood Donor Day — #WorldBloodDonorDay. Facebook Twitter Google Plus LinkedIn Mobile Media Fundraising Social Media YouTube Giving Days Cause Awareness Days

Donor Retention: The Easiest Money You’ll Ever Raise

Connection Cafe

And it’s all about our donors , the ones who are deserting us. Donors can be fickle, and they’re fleeing our organizations in vast numbers these days. Research completed by Target Analytics® in 2015 shows that: Only 29% of first-time donors renewed their gifts.

How Small Nonprofits Can Acquire Major Donors

NonProfit Hub

Just because your organization is small doesn’t mean it can’t bring in big donors. These tips will help you find major donors by capitalizing on the connections you already have and expanding your reach in the community. Your major donors should be in it for the long haul.

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Securing Your Patients’ Next Gifts with Donor Welcome Kits

Connection Cafe

T ransactional nature of the gift: A patient-donor might envision their first gift as a unique gift, a gift to be made only when they use the hospital, rather than multiple gifts to be made regardless of whether they use the hospital again; . Donors are more engaged and giving more. .

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How to Make People Believe in Your Cause

NonProfit Hub

Nonprofit professionals may not be asking for million-dollar investments from the likes of Mark Cuban, but they’re still on a mission to convince the community that their cause is worth something. If you can find that unoccupied niche for your cause, that’s great!

6 Technology Tips for Community Foundations to Engage Millennial Donors

Connection Cafe

More and more donors want to give to the causes they care about most through the click of a button and while on the go, instead of physically writing and mailing checks or donating only to “feel good.” This is especially true of the next generation of donors: Millennials.

2017 Cause Awareness & Giving Day Calendar

Nonprofit Tech for Good

Cause awareness and giving days can be very powerful themes upon which to craft and launch online fundraising campaigns. 14: World Blood Donor Day — #WorldBloodDonorDay.

How to Keep Your Donor Data Safe

NonProfit Hub

Keeping your donors’ personal data safe is critical to maintaining good relationships, but few nonprofits have a bottomless budget for security. How can you help your donors feel safe and confident without spending all your funds on data protection?

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6 Effective Ways to Thank Donors for a Lasting Relationship

Everyaction

It’s a time to thank your most loyal supporters and make all donors, new and old, feel appreciated. When done well, these expressions of gratitude can build a lasting relationship with donors, leading to continued involvement. Donors like to be recognized for their work.

How to Tell Your Donors Where Their Money Is Going

NonProfit Hub

There’s no better way to gain the trust of your donors than by being transparent with them about where their contributions go. Plus, having strong, consistent communication with your donors can increase your credibility and authenticity as an organization. Donor Retention Featured

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Understanding Volunteers and Donors With Analytics

Connection Cafe

Many nonprofits forget that their volunteers and donors are also customers. Using Data to Better Understand Your Donors and Volunteers. Your nonprofit’s data can provide useful information about donor and volunteer motivations.

5 Ways to Use Donor Data to Increase Retention

NonProfit Hub

Making strategic decisions for your cause takes time, effort and experience. However, having the right donor data on hand can really improve your nonprofit’s fundraising approach. Let’s dive into these essential donor data management strategies! Invest in a true donor database.

The Great Peer to Peer Fundraising Donor Debate

Connection Cafe

Will peer to peer donors give again? Will they become organization donors? We’ve debated this topic for years and while jury’s still out on what to do with peer to peer fundraising donors; I think it’s time we started making some headway on this topic.

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7 Tips to Make This Year Your Best #GivingTuesday Ever

The Science Behind Engaging your Supporters

Make sure that nothing gets overlooked or forgotten in the shuffle by using a checklist to keep your team organized and quickly spot anything that needs to be addressed before it causes a problem. Keep donors around for the long haul. givingtuesday donors

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Five Words that Speak Volumes to Your Donors

Connection Cafe

Some set a minimum amount threshold for this, others rely on the annual receipt or invite donors to go online and print their own receipt if they desire. There’s a lot of talking at our donors, when maybe we need to spend more time showing gratitude to them.

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Cause Awareness & Giving Day Campaigns for Nonprofits

Nonprofit Tech for Good

The rise of social media has also given rise to online giving on cause awareness and giving days. To help your nonprofit prepare and launch a successful cause awareness day and/or giving day online campaign, this webinar was presented on November 14 to more than one thousand nonprofit staff.

3 Nonprofits Aim to Better Connect with Donors

Connection Cafe

Whether big, small or mid-sized, nonprofits are looking for ways to better understand donors and focus their fundraising on creating opportunities for donors to support the particular causes and interests they care about. “Meet your donors where they are,” she says.

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A Foundation-Donor Love Story for the Digital Age

Connection Cafe

The first time a potential donor engages with your community foundation may bear some resemblance to a first date. Fortunately, as in today’s dating world, technology can help smooth the transition for foundations and donors to go from “first date” to a long-term relationship.

The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. The paradox is that online givers, in aggregate, have much higher cumulative value over the long term than traditional mail-acquired donors. Growing Your Donor Base.