Nonprofit Tech for Good

MARCH 20, 2018

The first “Donate Now” button was released in 1999 by Groundspring, a nonprofit founded by San Francisco-based Tides Foundation , and throughout the early 2000’s young Gen-Xer nonprofit professionals pioneered the use of “Donate Now” buttons. 85% donated to the nonprofit that they volunteered for.

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TechImpact

MARCH 25, 2014

Landing pages that lead to donations. Make sure whatever landing pages are seeing the most traffic have sufficient information, strong calls to action, and would compel someone to donate to your nonprofit. If not, you’re missing out on enticing the bulk of your website traffic to donate. Traffic sources leading to donations.

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TechImpact

NOVEMBER 19, 2014

Here are 5 stats that prove content marketing works, and 5 stats that prove traditional marketing techniques are a thing of the past. According to the Content Marketing Institute , consumers reject banner ads at a rate greater than 99%. According to Coull , the average click-through rate for display ads is 0.11%.

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Nonprofit Tech for Good

SEPTEMBER 16, 2015

Your donors are currently in the process of deciding which organizations will be receiving their year-end donations. Thus, in time for the year-end fundraising season, below are 20 stats about fundraising and social media that every nonprofit needs to know. billion people worldwide donated money to nonprofit organizations.

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Get Fully Funded

MARCH 2, 2023

For example, a nonprofit offering services to the formerly incarcerated may analyze recidivism rates and tweak its programs to offer improved counseling and intervention solutions. You could calculate this metric as a percentage to get a better understanding of the rate of undesirable behavior from constituents after involvement in a program.

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TechImpact

MARCH 3, 2014

It enables you to tell your story, dote about your services, and offer another avenue to web users to your donation and volunteer pages. If your social traffic, social shares, clicks, average time on page, bounce rate, or page traffic is not kept track of, how do you know if you’re resonating with your audience? Track progress?

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Stats Content Marketing Nonprofit 128

NetWits

OCTOBER 31, 2011

Reviewing the way you use links may be a good place to start – effective link copy and placement can have huge effects on click through rates and related fundraising results. What do those stats tell us? Making link copy compelling will have immediate effects on click through rates. So, what can you do?

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Rate Fundraising Stats email 155

Bloomerang

AUGUST 29, 2023

Online fundraising platforms are software solutions that your nonprofit can use to solicit, accept, and process donations made via the internet. Many online fundraising platforms also make it easy for supporters to start fundraisers of their own to gather donations on behalf of your organization. What are online fundraising platforms?

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Nonprofit Tech for Good

APRIL 22, 2013

Until recently the nonprofit pioneers of the Social Web had to mostly rely on their intuition that their social media campaigns were resulting in more dollars raised online, an increase in brand and cause awareness, and higher rates of volunteer recruitment and retention. The average social media donation is $59 and growing each year.

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Social Media Awareness Causes Stats 278

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6 The numbers don’t lie! But what about reach?

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email Rate ROI Social Media 52

Robert Weiner

MAY 5, 2010

Email open rates remained steady at around 20% but click-through rates declined. Its findings included: The 151 nonprofits that provided data for both 2008 and 2009 reported that overall donations fell by a median of 9% while online gifts grew by 5%.

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The Modern Nonprofit

FEBRUARY 22, 2022

According to social media researcher and author Dan Zarrella , including more links in your emails will garner better click-through rates and fewer unsubscribes. Cite your stats and facts with source articles, provide links to more information about your campaigns on your website, and of course include buttons to your donate page.

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Nonprofit Tech for Good

SEPTEMBER 28, 2014

Despite the rapid rise of social media, more online donations are made from a click in an e-newsletter than any other source. That was a 21% decrease from the previous year, but the decrease is mostly likely due to poor online fundraising practices , such as not having a mobile-optimized donate page and e-newsletter design.

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Neon CRM

MAY 26, 2023

The international water accessibility nonprofit keeps its front page consistently updated with three stats that are vital to its constituents—the number of projects they’ve funded, the people they’ve helped, and the countries they’re in. The organization laid out the rules, got influencers involved, and then let its participants take over.

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NetWits

NOVEMBER 29, 2011

Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. Including how last year’s donations were used. 3) A university found their newsletter open rates increased by 7-12% when they personalized the first story within a newsletter to different audiences.

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Get Fully Funded

NOVEMBER 14, 2022

Everyone loves a good story, and your skills in storytelling for nonprofits can make the difference between getting big bucks and donation requests that fall flat. In short, great storytelling tugs heartstrings and that’s step 1 if you want a donation. Your donation of $7.32 EVERY nonprofit has stories to tell!

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Nonprofit Tech for Good

APRIL 23, 2019

In the 2018 Charitable Giving Stats from NP Source , 77% believe everyone can make a difference by supporting causes. Can donor behavior such as opens, clicks, donations, volunteer hours, social media post alter subsequent communications? There are also volunteers – people that can best contribute to the cause by donating their time.

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The Modern Nonprofit

OCTOBER 19, 2021

The stats show that mentioning matching gifts in fundraising appeals results in a 71% increase in the response rate and a 51% increase in the average donation amount (and that’s prior to receiving matching gift funds). Cultivating major donations takes time. Securing a matching grant is all about having a plan.

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Nonprofit Tech for Good

SEPTEMBER 6, 2016

5 Must-Know Stats for Nonprofits. billion by 2019 – a growth rate of 26%. Prominently feature your “Donate” button, social network icons, and e-newsletter opt-in: themarshallproject.org. Write short subject lines (50 characters or less) and use emojis to maximize open rates. billion by 2020. There are currently 4.4

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Nonprofit Tech for Good

AUGUST 23, 2016

5 Must-Know Stats for Nonprofits. billion by 2019 – a growth rate of 26%. Prominently feature your “Donate” button, social network icons, and e-newsletter opt-in: themarshallproject.org. Write short subject lines (50 characters or less) and use emojis to maximize open rates. billion by 2020. There are currently 4.4

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Design email Websites Practice 100

Whole Whale

FEBRUARY 1, 2021

We love SMS because it boasts a 99% open rate, and users are more likely to respond. have unlimited texting and 97% of US adults text ( Pew Research, 2015 SMS stats, and 2018 stats ). have unlimited texting and 97% of US adults text ( Pew Research, 2015 SMS stats, and 2018 stats ). donation + $0.30

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TechImpact

JULY 30, 2014

But these are all the intuitive questions, the obvious stats. Take a look at how long it is taking for individual webpages to load in Google analytics, in addition to the bounce rates , to give you an idea of how quickly your webpages are loading. And remember, if it’s over 3 seconds, you could be missing out on a donation!

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Analytics Statistics Google Demographics 223

sgEngage

SEPTEMBER 22, 2021

While these efforts often include prioritizing environmentally friendly work practices or committing to offering fair wages to employees, corporate philanthropy has to do with supporting nonprofit organizations via charitable donations of funds, time, and/or resources. Corporations donated more than $26 billion to nonprofits in 2019.

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Achieve

APRIL 28, 2022

In this guide, you’ll find seven tips for cutting through the noise and engaging these online users to donate to your nonprofit. Your supporters have their individual engagement preferences, and it generally takes numerous interactions across channels before a follower is ready to donate. research from Double the Donation. ,

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Pamela Grow

DECEMBER 6, 2023

You may have heard the buzz in the nonprofit sector around matching gifts, the corporate philanthropy program in which companies match donations that their employees make to nonprofits. 84% of surveyed donors said they’re more likely to donate if their gift can be matched. Knowing this, Annel donates immediately!

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Stats Gift Donor Statistics 59

Nonprofit Tech for Good

JULY 23, 2012

The open rate of text messages is over 90 percent, since those who sign up tend to be your most committed supporters, so making the effort to promote your group texting campaign(s) and build your mobile list now could prove to be extremely valuable in years to come as the popularity of group text messaging continues to skyrocket. Use Bit.ly

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Nonprofit Tech for Good

SEPTEMBER 20, 2018

After selecting 115 nonprofits spanning 9 verticals, we made recurring donations to each one (or at least we tried). While there’s a ton of insightful data I could share, there are 5 must-know recurring giving stats I want you to know. The answer… 71% of organizations have a call-to-action that simply says, “Donate.”

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Nonprofit Tech for Good

MARCH 24, 2010

If your nonprofit is already blogging, plot your stats. Though subscription rates are dropping by an average of 1% each year, e-Newsletters are still a powerhouse of ROI. Online Donations. Early estimates for 2009 show an increase in online donations of 46% from 2008. e-Newsletter Subscribers. Volunteers.

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Care2

MARCH 22, 2011

Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector? However, it’s important to note that the 2010 fundraising response rate was actually 0.08% and fell 19% on average from 2009 to 2010. Nonprofits need to pay special attention to this stat. Why is that?

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Nonprofit Tech for Good

JUNE 13, 2013

If your numbers do not grow from month to month, then something is terribly wrong with your content strategy (posting/sharing/sending the wrong content) and fundraising campaigns (not publishing an e-newsletter or using the wrong “Donate Now” service). Online Donations. Website Unique Visitors. eNewsletter Subscribers.

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Track Mobile Media Fundraising 234

Tech Soup

MAY 4, 2010

Email open rates remained steady at around 20% but click-through rates declined. Its findings included: The 151 nonprofits that provided data for both 2008 and 2009 reported that overall donations fell by a median of 9% while online gifts grew by 5%.

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Stats Online Giving Convio 43

NonProfit Hub

MAY 3, 2019

Engagement rate is the ratio of total impressions versus total engagements. To view each tweet in more detail, which you’ll need to do in order to view your engagement rates, click “View all Tweet activity” directly under the “Top Media Tweet” section. The most important statistic you should examine is your engagement rate.

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Social Media Analytics Media Social 69

Get Fully Funded

AUGUST 15, 2022

It’s more than just posting a page then waiting for people to show up and click the “Donate Now” button. Let’s start with online donation processing. Online donation processing Before you can raise money online, you need a mechanism to accept the donation and deposit the money into your bank account. Not really.

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Tools Online Giving Tips 75

Qgiv

OCTOBER 27, 2021

So you’ve gotten all set up with a shiny new online donation form. Make sure your online donation form reflects your branding. Your branded donation form instills confidence in your supporters about giving to you online. How can you reinforce your branding on your online donation forms? This ongoing support is helpful.

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Platform Online Fundraising Gift 52

Neon CRM

AUGUST 24, 2023

Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics. Every quarter, FEP provides a new set of updates on key performance indicators like new donor acquisition rate or changes in fundraising trends and patterns.

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Hype Research Marketing Benchmark 52

Nonprofit Tech for Good

JUNE 13, 2013

If your numbers do not grow from month to month, then something is terribly wrong with your content strategy (posting/sharing/sending the wrong content) and fundraising campaigns (not publishing an e-newsletter or using the wrong “Donate Now” service). Online Donations. Website Unique Visitors. eNewsletter Subscribers.

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Track Mobile Media Fundraising 186

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.

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