Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement?

Measure 96

Measure Social Media Media Social 96

Association Analytics

FEBRUARY 20, 2024

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Other methods of expanding your visibility include social media campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website.

Create 169

Create Strategy Associations Registration 169

Nonprofit Tech for Good

JULY 5, 2020

Why does social sharing matter anyways? In this article we’ll discuss video engagement for social media, what it is and why it’s important. We’ll also look at the types of emotions that drive engagement and how you can leverage them to increase social sharing for your nonprofit’s videos. Arousing Emotions.

Video 312

Video Share Social Social Media 312

.orgSource

JULY 25, 2023

Social media. Social media can be a great way to gather information about your company’s reputation and how your customers perceive your brand. I would look at your company’s social media accounts and see what people are saying about your products or services. Your competitors. Your competitors.

Team 221

Team Marketing Build Analysis 221

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. I thought it would useful to have a more in-depth conversation in the Zoetica Salon with Dan so we could delve into KPIs for social media. We saw a lot of interest and click thrus from Twitter particularly.&#

Feeds 102

Feeds Social Media Measure Summary 102

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. Ask: What Area Practice Do We Want To Improve?

Measure 98

Measure Social Media Media Social 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

The Zoetica Salon is a free online space for informal peer learning about nonprofits and social media. It is a place to share resources and ask and answer questions. This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Measurement Challenges.

Summary 94

Summary Social Media Measure Media 94

Zen and the Art of Nonprofit Technology

SEPTEMBER 13, 2010

In July, Idealware published the Nonprofit Social Media Decision Guide. One of the most interesting tidbits of data to me was the large gap between people who “thought&# social media of varied types either helped them reach new audiences, or helped them raise money, and those that really “knew&# this was the case.

Social Media 129

Social Media Media Work Social 129

Nonprofit Tech for Good

DECEMBER 5, 2010

What was the very first social media tool your organization utilized, and when? The first social networking tool the organization utilized was MySpace is 2007. What social media tools are you currently utilizing? Who maintains your social media campaigns? Blog: wfwnotesfromthefield.wordpress.com.

Social Media 215

Social Media International Interview Examples 215

Neon CRM

NOVEMBER 17, 2023

Today, we’re going to be discussing steps you can take to put these strategies in place. We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. Thanks to social media, spending quality time with your members doesn’t always have to happen face to face.

Strategy 98

Strategy Measure Social Media Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2012

I Love Social Media Measurement. The Five Stages of Social Media Measurement Love. Denial: You can’t measure social media! Fear: What if we find out our social media didn’t perform well! Confusion: I don’t know what or how to measure social media.

Social Media 96

Social Media Measure Analytics Learning 96

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

Note From Beth: Back in 2011, I had pleasure of facilitating a panel discussion Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson and Jai Sen from Sen Associates where I learned about research study they were conducting about social media use in the arts. How Strong Is Your Social Net?

Social Media 106

Social Media Arts Social Attitude 106

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 25, 2012

The main part of the call featured case studies by peer grantees who shared their strategies for social media integration, measurable objectives, measurement, and social media techniques, particularly use of Twitter. Next up was Hanna Welch, Social Media Producer, from grist.org.

Social Media 100

Social Media Integration Media Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2013

I’m very excited for this learning experience because over the two years my work as Visiting Scholar at the David and Lucile Packard Foundation has focused on going deep on facilitating peer learning for grantees on measuring outcomes for their networks with social media while balancing and upholding the principles of being networked.

Measure 103

Measure Learning Metrics Social Media 103

Achieve

JULY 2, 2019

Recently, I was asked to conduct a social media marketing workshop at Planet Philanthropy (an annual conference for fundraising professionals by. After what felt like hours of agonizing over potential topics, one of my coworkers suggested the idea to discuss common social media mistakes we see our clients making all the time!

Social Media 52

Social Media Media Hints Social 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Take this example comparing nonprofits performance in pinerest.

Benchmark 103

Benchmark Social Media Global Project 103

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Here’s a small list of articles and blog posts that help frame this topic, including how the term “Data-Informed” was using in my recent book, “ Measuring the Networked Nonprofit.” Also, check out Lucy’s Digital Civil Society wiki for examples of open data used for the social good. Long Live Strategy.”

Social Media 100

Social Media Channel Data Media 100

Association Analytics

APRIL 1, 2024

Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. And even when measured, it can be tricky to know how to use engagement scores to improve member experience and operational results.

Data 210

Data Strategy Associations Survey 210

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. Here’s the description: Do you know what kind of an impact social media is having on your brand, mission, or bottom line?

ROI 103

ROI Social Media Media Social 103

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The description: Using Social Media to Engage and Inspire Your Alumni Network. But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost. One of the themes I’m going to discuss is the Art and Science of Engagement. Register here.

Social Media 108

Social Media Network Media Free 108

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 4, 2012

or on a larger scale, ”What if our organization finds itself in the center of a social media backlash ?” ” It requires more than having a social media policy in place, although that is the first step no doubt. It involves discussions and buy-in from stakeholders. Record and measure.

Social Media 105

Social Media Taxonomy Work Media 105

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? verena_fidelia) April 4, 2014.

Social Media 101

Social Media Headline Media Social 101

Beth's Blog: How Nonprofits Can Use Social Media

MAY 31, 2013

I’ve been facilitating a peer learning group with Packard Foundation grantees during the past year with a goal of improving measurement practice for social media and based on my book, “ Measuring the Networked Nonprofit.” Measurement' The session was devoted to sense-making.

Social Media 112

Social Media Metrics Media Measure 112

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 23, 2012

James Nickerson, who has worked with the SFGMC and was a participant in a peer group learning exchange that I designed and facilitated for two years had the opportunity to share some lessons learned about social media with peer chorus organizations. Here’s his reflection. Our group also discussed.

Social Media 98

Social Media Arts Denver Media 98

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 22, 2011

Engage Media's Theory of Change. I’ve been mulling over the “Social Media ROI&# concept and how it doesn’t necessarily work for nonprofits, especially when it applied as a litmus test to see if there are financial outcomes — cost reductions or increased revenue. How It Works.

Social Media 101

Social Media Change Media Social 101

ASU Lodestar Center

JUNE 25, 2018

In today’s day and age, it’s no longer a question of “Should we use social media?”, but rather “How can we use social media to achieve our mission?”. To make matters trickier, many nonprofits do not have a social media team, or even a social media person. Social Media Capital.

Social Media 40

Social Media Media Social Arizona 40

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2012

Note from Beth: This past year has been a deep exploration into how nonprofits can use measurement and reflection to improve their practices as a networked nonprofit and social media. As part of my work at the Packard Foundation, I designed and facilitated several peer learning groups and exchanges.

Social Media 96

Social Media Media Social DC 96

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

Here’s a summary of tips, tools, examples, and resources for getting the most of our your nonprofit event with social media. (Here’s a curated link list used to create this post). You also need to post inviting content on your social channels that builds excitement, anticipation, and engagement about the event.

Social Media 126

Social Media Integration Tools Tips 126

Beth's Blog: How Nonprofits Can Use Social Media

MAY 18, 2011

What if organizations focused these simple questions on their social media strategy using common sense measurement as my colleague Kami Huyse describes it in Geoff Livingston ’s, forthcoming book Welcome to the Fifth Estate. What is your organization aiming to accomplish? What are your strategies for making this happen?

Chart 96

Chart Social Media Impact Media 96

Candid

MAY 10, 2023

Next, define your goals by considering how you’ll track, measure, and evaluate its performance. Be sure to make your campaign’s goals specific, measurable, achievable, relevant, and time-bound ( SMART goals ). Where they look for information online, such as the media outlets, thought leaders, or social media accounts they follow.

Communication 98

Communication Campaign Channel Measure 98

Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2011

Living Case Studies: Social Media and Sustainable Agriculture. As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m designing and delivering peer training sessions for grantees all around the theme of social media, learning, and measurement. Spectragram.

Case Study 98

Case Study Social Media Studies Integration 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 3, 2014

As KD Paine and I wrote in “ Measuring the Networked Nonprofit ,” measuring your social media channels, overall communications or marketing strategy is not a form of voodoo black magic; it is an art and a science. So, what does it take to do the art and science of measuring your marketing or communication strategies well?

Measure 112

Measure Data Share Learning 112

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

Note from Beth: I had pleasure of facilitating a panel discussion in October at the recent Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson where I learned about some of the preliminary study result he discovered. From these questions, our national study, How Strong is Your Social Net?

Arts 110

Arts Social Media Studies National 110

NetWits

APRIL 13, 2010

There is a continuous discussion going on in the nonprofit space that’s centered on measurement. We all know that measurement and determining return on investment (ROI) is important so we’re thinking about how to determine what success looks like in the social media world.

Measure 102

Measure ROI Mail Social Media 102

Achieve

AUGUST 27, 2020

Panel Discussion: ?. like Google Analytics and Facebook Pixel so that you can measure ROI for your marketing efforts. ?. ?. The panelists spoke about using email and social media to promote your event to your supporters and to engage new audiences. Social Media Tools. ?. ?. August 26, 2020. ?. ?. Ability to.

Hosting 52

Hosting Discussion Virtual Registration 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 8, 2013

Last week I was in Chicago to facilitate a session as part of Knight Digital Media Center’s Digital Strategy for Community Foundations and Nonprofits workshop. Lots of discussion threads that come out of Reddit such as “I can’t believe that someone who is a minister acted this way.” 3: Social Networking.

Social Media 114

Social Media Digital Mobile Trend 114

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Successful social media is like going to the gym because the discipline of a good routine gets results much like working out on a daily basis. You need to make social media a daily habit; understand the rules, the landscape, and above all give it time to work. Actionable Measurement. What does that mean?

Social Media 99

Social Media Strategy Media Social 99