Bloomerang

FEBRUARY 5, 2024

Personal acknowledgments, impact reporting, and a strong monthly giving program are some of the cornerstones to a high donor retention rate. But there’s one unsung strategy that can elevate your donor retention rates, while expanding mid-level and major giving: multi-year gift agreements. Does this r eally improve donor retention?

Retention 93

Retention Gift Donor Pledge 93

NonProfit Hub

JANUARY 28, 2021

Did you know that the average open rate for the nonprofit organization is around 25.17%, much higher than the industry average open rate, which is just 21.33%? a well-established digital marketing automation platform ? So you must optimize email templates for mobile users to ensure higher open-rates and click-through rates.

email 85

email Marketing Spam Rate 85

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. And while that may sound low, it is double the rate of Facebook Pages. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts.

Linkedin 363

Linkedin Practice Social Media Sponsor 363

Nonprofit Tech for Good

AUGUST 24, 2020

This is the third post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Fresh, timely content is more vital to the success of your nonprofit’s digital campaigns than it has ever been. The conversation has shifted from blog comments to social media.

Practice 352

Practice Nonprofit Newsletter News 352

M+R

DECEMBER 1, 2021

In 2020 this helped get tons of voters registered and out to vote…but it also led to consumer complaints about being spammed with too many texts. Here’s what you need to know: Organizations must register their brand and 10-Digit Long Code (10 DLC) campaigns with The Campaign Registry: All organizations must register their various brands (e.g.

Change 83

Change Digital Phone Campaign 83

The Science Behind Engaging your Supporters

OCTOBER 24, 2018

Rising email spam rates Many nonprofits depend on email as the backbone of their digital fundraising programs. Unfortunately, despite growing list sizes and an increasing average number of sends, spam rates also grew. For every percentage of email that goes to spam, nonprofits leave money on the table.

Fundraising 66

Fundraising Spam Database Social Media 66

Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate.

Metrics 49

Metrics Spam Fundraising Rate 49

Nonprofits Source

NOVEMBER 3, 2017

In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. How to measure and track digital marketing success. Digital Marketing Plan Chapters. Chapter 1: Digital Marketing Plan. Chapter 3: Digital Promotion Strategies.

Beginner 91

Beginner Digital Marketing Guide 91

TechImpact

JULY 16, 2014

According to a 2013 study conducted by Blackbaud , overall donations to nonprofits increased in 2013 by 4.9%, and digital donations increased 6.4%. In another 2013 study conducted by Blackbaud found that “response and click through rates in nonprofit email campaigns declined by 16% and 18.7%, from 2012.”

Donor 237

Donor Effective Fundraising Blackbaud 237

Media Cause

APRIL 22, 2022

Learn what motivates your supporters to take action by analyzing your email metrics , such as open rate, click through rate, conversion rate, unsubscribes, and revenue generated. . If your open rate is low, consider testing one subject line against another to see which one prompts more people to open.

email 52

email Practice Marketing Test 52

Neon CRM

MAY 22, 2023

In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate ! Enlist Your Organization’s Branding Style One of the most essential components of any matching gift outreach you send (digital and physical alike) is a consistent branding style.

Gift 97

Gift Results email Metrics 97

Bloomerang

MARCH 13, 2023

The average nonprofit email open rate is 23%. 85% of all emails are spam. In our digitally revolutionized world, I’ve heard marketers say this number has increased to about 21 times! So more than three-quarters of the folks on your list will never see your beautifully crafted, compelling message. Don’t just take my word for it.

email 121

email Communication Mail Nonprofit 121

Nonprofit Tech for Good

APRIL 27, 2023

When nonprofits started to experiment with digital marketing in 1990s and early 2000s, the few tools that were available were expensive and limited in their functionality. Today, the number of low-cost, well-built digital marketing tools is incredible! Ideal for small nonprofits with limited funds for digital marketing.

Digital 358

Digital Marketing Tools Resource 358

Whole Whale

AUGUST 25, 2021

Direct mail response rate (to house): 4% Postage per letter: $0.49. Direct mail response rate: (to house): 5% Postage per letter: $0.47. Direct mail response rate: (to house): 5% Postage per letter: $0.49. Direct mail response rate: (to house): 9% Postage per letter: $0.50. Foundation giving was $58.46 Mail stats.

Stats 96

Stats Trend Mail Fundraising 96

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Those who register and attend all three webinars in the series will earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good.

Twitter 356

Twitter Practice Social Media Nonprofit 356

Achieve

JUNE 2, 2021

are no longer effective because of the digital revolution. But in reality, when done correctly, they can be just as effective as digital marketing. . direct mail and digital marketing. In fact, digital marketing’s prominence has actually caused direct mail to feel more distinct to donors of all ages. . is meaningful.

Mail 94

Mail Course Campaign Digital 94

sgEngage

FEBRUARY 17, 2023

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. Videos: Adding video to your emails can increase open rates by 19% and boost click rates by 65%, according to Campaign Monitor.

email 75

email Communication Effective Fundraising 75

sgEngage

FEBRUARY 18, 2023

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. Videos: Adding video to your emails can increase open rates by 19% and boost click rates by 65%, according to Campaign Monitor.

email 68

email Communication Effective Fundraising 68

Whole Whale

FEBRUARY 1, 2021

We love SMS because it boasts a 99% open rate, and users are more likely to respond. The FCC is also a lot more strict about SMS spam versus email, so you have to do it the right way (here are 5 ideas to get your organization started with mass texting ). Msg&data rates may apply.? Well, free-ish.

Free 105

Free Open Source Nonprofit Phone 105

Bloomerang

MARCH 13, 2023

The average nonprofit email open rate is 23%. 85% of all emails are spam. In our digitally revolutionized world, I’ve heard marketers say this number has increased to about 21 times! So more than three-quarters of the folks on your list will never see your beautifully crafted, compelling message. Don’t just take my word for it.

email 73

email Communication Mail Nonprofit 73

Nonprofit Tech for Good

FEBRUARY 13, 2023

Below are five simple best practices for your nonprofit to ensure that your staff and your digital marketing and fundraising campaigns are safe and protected. This process reduces the risk of spam and increases the interest level of the user. A low click rate due to fake or unengaged subscribers harms your email sender reputation.

Practice 358

Practice Spam Plugin Hosting 358

Connection Cafe

MARCH 11, 2021

How can you guarantee that the emails you send to your subscribers land in their inboxes and not in the spam folder? The approach is very diverse from content filtering, where one man’s spam may be another anxiously expected message. They reduce spam : As per the report stated by Statista , approx. Summing Up.

Spam 26

Spam Mail email Policy 26

Nonprofit Tech for Good

APRIL 3, 2024

Below are five simple best practices for your nonprofit to ensure that your staff and your digital marketing and fundraising campaigns are safe and protected. A low click rate due to fake or unengaged subscribers harms your email sender reputation. Cybersecurity at your nonprofit must be a priority in 2023.

Practice 160

Practice Spam Plugin Hosting 160

The Science Behind Engaging your Supporters

NOVEMBER 5, 2018

Email deliverability is an important metric for nonprofit fundraisers and digital staff to track, especially in the time leading up to major digital fundraising days, such as Giving Tuesday. Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. With an average of 3.29

Spam 50

Spam Rate email Campaign 50

ASU Lodestar Center

OCTOBER 24, 2017

posted by Chris Giarratana Digital Strategy Consultant. Some are tagged as relevant, and some are not-- these often land to the spam folder. Additionally, separating inactive donors can also help in maintaining high open rates. However, how can you ensure that your donors will even read your email? The Shorter, the Better.

email 40

email Marketing Tips Captivate 40

Nonprofit Tech for Good

JULY 7, 2022

And unfortunately, according to this 2019 study , it’s estimated that nonprofits lost out on almost $93M due to low deliverability rates in 2018. DKIM (DomainKeys Identified Mail) is a type of digital signature to verify that the domain you are sending from is legitimate.

email 323

email NPO gMail Spam 323

Connection Cafe

JUNE 21, 2018

High action rates. In practice, email appeals have among the highest action rates of any digital channel. Spam filters serve as email’s natural predator, but even something as common as low open rates can get an organization’s messages sent to the “other” folder in the inbox.

Facebook 44

Facebook email Nonprofit Social Media 44

NetWits

MAY 23, 2008

Although the rate of change may vary, just like tidal ranges and patterns differ depending on your location, the basic concept remains the same. The record album business was broken by the cassette tape, which was then undone by the CD, then digital music files changed everything, and something else is sure to come along.

Hurricane 105

Hurricane Kiva Flash Change 105

Nonprofit Tech for Good

DECEMBER 3, 2020

This is the sixth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. In short, one in one hundred of your followers will click on your first two posts in any given week and then the click-through rate drops steadily after that.

Facebook 364

Facebook Practice Avatar Nonprofit 364

NTEN

SEPTEMBER 21, 2011

Writing last month's post about how NTEN differentiates between types of open rate made me think about the ways we've worked to boost our numbers. Despite the increased volume, we've managed to increase our absolute open rate year-over-year. Looking just at our webinar messaging, we saw an open rate of roughly 22.5%

Rate 92

Rate Open Spam Test 92

Neon CRM

MAY 18, 2023

Common examples of nonprofit KPIs include average donation size, number of recurring or repeat donors, new donor acquisition rate, and donor attrition rate. Use Direct Mail to Stand Out Compared to digital channels like email, social media, and websites, direct mail is really expensive. Planning a nonprofit event is hard.

Raise 98

Raise Strategy Help Fundraising 98

Qgiv

DECEMBER 14, 2023

Refrain from using all caps or too many exclamation points in your subject lines, as this could make people mistake your email for spam. Track open rates, click-through rates, unsubscribes, bounces, donations, and any other metric relevant to your organization. Avoid all caps and exclamation points. Test, test, and test more.

email 64

email Fundraising Nonprofit Test 64

Nonprofit Tech for Good

APRIL 5, 2021

This is the seventh post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. According to the Open Data Project , of the 89% of nonprofits worldwide that use social media in their digital marketing and fundraising strategy, 75% of those use Instagram.

Practice 363

Practice Nonprofit Avatar Social Media 363

Nonprofits Source

SEPTEMBER 8, 2017

The real case for multiple ESPs is that it provides a different IP address, which can prevent your emails from being marked as spam. This is important because spam filters are responsible for an average loss of $15,000 per year, according to the Nonprofit Email Deliverability Study. That’s to say for every $1.00

email 89

email Marketing Strategy Fundraising 89

Cloud 4 Good

APRIL 7, 2021

We hear a lot about how Salesforce’s Clouds can help businesses sell, market, and service, but what do they mean for nonprofit organizations? Sales Cloud + Nonprofit Success Pack – Raise More Funds Sales Cloud is the top growth platform for digital sales available today.

Nonprofit 76

Nonprofit North America California Service 76

AccelEvents

DECEMBER 17, 2020

Once you know traffic numbers, you can look at the number of registrations or ticket purchases that took place during the same time period to learn your conversion rate. . But a low conversion rate means that there is some obstacle in the way of making an actual purchase. On average: 20.51% of recipients open event emails.

Virtual 52

Virtual Measure Registration Rate 52