EveryAction

AUGUST 25, 2022

In this 6-part blog series, we’re highlighting key digital features your organization can start implementing now to boost fundraising this fall. This week’s topic: digital advocacy forms. What are digital advocacy forms? Why should nonprofits use digital advocacy forms now? Advocacy is for everyone.

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Bloomerang

JANUARY 7, 2022

A Guide to Donor Retention. What is Donor Retention? If you’re a fundraiser or nonprofit development professional, you’ve likely heard the term “donor retention.” But what is donor retention? Quite simply, donor retention is a measure of how many donors continue to donate to your organization.

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Retention Donor Guide Rate 85

Bloomerang

NOVEMBER 10, 2023

To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations. Why are major gifts so important for nonprofits? What is a major gift? billion in 2022.

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Gift Raise Guide Relationship 97

sgEngage

DECEMBER 17, 2021

Trends in giving and donor retention are an important topic in the fundraising landscape, and at this time of year, it’s a good idea to take a look at what’s been happening in the fundraising world. Which groups to start with when it comes to moving to recurring gifting. Blackbaud Institute Retention Toolkit.

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Retention Podcast Donor Giving 83

Allegiance Group

OCTOBER 3, 2022

Donor retention is the second-highest concern for nonprofits, according to the 2022 CCS Philanthropy Pulse survey. What is donor retention? Donor retention measures how many donors continue to give to your organization. Understanding what may have encouraged the first and subsequent donations is key to understanding retention.

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Retention Donor Rate Mail 52

Bloomerang

NOVEMBER 16, 2023

They then tracked the level of donations from those groups, how many of them were still giving to the organization in the future, and what the level of their gifts were. In other words, they looked at retention and future gifts among both groups.

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Gift Volunteer Celebrate Culture 88

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Although some people think that all communication should happen online in this digital age, sending appeals through direct mail continues to be a critical fundraising strategy.

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Mail Retention Practice Donor 107

Bloomerang

AUGUST 7, 2023

Especially not in our digitally revolutionized marketplace where outbound (push) marketing no longer rules. It’s the reason so many donor programs have retention rates representing three steps forward, two steps back. Let’s stop giving gifts, and donors, these outdated labels. Those at the top are “major.”

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Gift Donor Time Mail 70

CauseVox

JULY 14, 2021

CauseVox has launched Auto-Pledge: a state-of-the-art digital pledge form that’s designed to help you get more pledges online, automatically fulfill them, and make today’s donors happy. Here’s a look at how your nonprofit can benefit from the new Auto-Pledge forms on CauseVox: Auto-Pledges Help You Increase Gift Size.

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Pledge Gift Product Help 98

3rd Sector Labs

JUNE 17, 2014

Third Sector Labs recently co-hosted a donor retention webinar with Caity Craver , CEO of DonorTrends. The topic – “Donor Retention by the Numbers: Demystifying the Leaky Bucket” – focused on how to properly measure donor retention and then use that data to drive improved fundraising results.

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Retention Donor Data Advice 148

Forum One

AUGUST 12, 2021

Nearly one-third of annual gifts are made in December, and the last three days of the year alone account for 12% of all gifts. Here are our top tips for tuning up your digital fundamentals in advance of the most important fundraising season of the year. Plan and execute your campaigns in an integrated way for maximum impact.

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Digital Fundraising Analytics Offline 86

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor.

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Digital Practice Donor Strategy 52

Nonprofit Tech for Good

MAY 16, 2021

Mention the donor’s past involvement with your organization and the impact their previous gifts have made. Make it as easy as possible for donors to finalize their gifts by offering options like ACH , credit cards, and digital wallets like Google Pay or Apple Pay. 13 Donor Retention Email Templates. Make it personal.

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Template email Campaign Fundraising 306

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Engage new donors from the start with compelling digital marketing. Let’s get started! Learn More!

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Fund Donor Strategy Search 52

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. Digital engagement is now the norm for political and nonprofit communications. Monthly giving has continued its rapid growth, as revenue from recurring monthly gifts increased by a staggering 17%.

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Benchmark Digital Report Learning 81

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. This isn’t to say that the pendulum should swing all the way back, eschewing digital channels for an analog-only approach.

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Mail Relationship Digital Donor 52

Nonprofit Tech for Good

JANUARY 16, 2022

Continue to embrace virtual events and digital fundraising for a more flexible strategy. In fact, you can immediately acknowledge each gift through your fundraising CRM. This is one of the reasons that nonprofits who create a monthly giving program with DonorPerfect see a whopping 90% retention rate. Spring & Summer 2022.

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Strategy Fundraising Social Media Nonprofit 274

Classy

JUNE 4, 2021

A simple way to boost funds with minimal effort is to allow your donors to double eligible donations through employer matching gift programs. Matching gift programs are a form of corporate philanthropy in which companies financially match the individual donations their employees make to charitable organizations.

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Gift Strategy Ratio Fundraising 57

Neon CRM

DECEMBER 14, 2023

First use this year’s revenue to establish a baseline for all your expected revenue, including but not limited to individual giving, major gifts, events income, expected pledges, and grants. Retention Rate: The percentage of donors who gave last year and this year. Retention Rate: The percentage of donors who continue to donate.

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Analysis Project Donor Retention 52

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits.

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Nonprofit Tech for Good

JANUARY 13, 2020

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. Thanking your supporters after giving is crucial to donor retention and making them feel more connected to your cause.

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Action Donation Mobile Social Media 339

CauseVox

JUNE 22, 2021

You may have heard that we’re getting ready to run our 4th annual Digital Fundraising Summit, but maybe you’re wondering if it’s got the information you want, or you’re uncertain about what to expect. You’re joining 6000+ pros attending the DSF4 on July 21-22 to learn the skills you need to grow digital fundraising all year long.

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Digital Fundraising Social Media Grant 52

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes.

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Benchmark Digital Trend Report 62

Bloomerang

OCTOBER 11, 2023

Donors just tap their RFID-enabled credit card, Apple Pay, or Google Pay digital wallet onto a mobile device running the Bloomerang Mobile App. when offered digital wallet options, including contactless payments like Tap to Pay. 20% of donors will reconsider their gift if their preferred payment method is unavailable.

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Method Mobile United States Digital 101

DNL OmniMedia

NOVEMBER 12, 2020

As a nonprofit fundraising professional, you know that raising major gifts is one of the most strategic efforts your organization will complete. Major gifts are not only a highly-strategic effort, but also a high-stakes one— for many nonprofits, over 80% of their total fundraising dollars come from major contributions alone.

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Metrics Gift Track Tech 52

Nonprofit Tech for Good

OCTOBER 22, 2020

Development audit after development audit of small- to mid-sized organizations reveals that while donor retention remains a critical issue there is also another issue that is equally important. Once a gift has been made, this segment of donors gets placed in a customized stewardship engagement stream of emails.

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Social Media Donor Media Social 353

Bloomerang

OCTOBER 30, 2023

Thanking donors well is an essential aspect of fundraising that is often done just once—when the donor makes a gift, or, worse, it’s overlooked entirely. Send a series of automated email thank yous—starting with the one sent immediately after a donor makes a gift online—expressing thanks and encouraging engagement. “

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Feeds San Antonio Donor America 82

DNL OmniMedia

MAY 13, 2021

In order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, an integration between direct mail marketing and a digital channel is a huge step in the right direction. . When writing your direct mail or digital appeals, make sure to have a clear and compelling mission statement.

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Mail Integration Digital Strategy 52

NetWits

MAY 15, 2012

Download the complete 2011 Online Fundraising Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. The largest online gift received in 2011 was $260,000 – more than two-and-a-half times 2010′s largest gift.

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Online Fundraising Haiti Retention 230

Pamela Grow

MARCH 7, 2024

Closeup Woman hand using Laptop pc with email icon, Email concept Creating your nonprofit’s digital strategy comes with its own set of challenges, from creating engaging campaigns to standing out in donors’ inboxes. Your Thank You Email How are you making your donor feel after they’ve made a gift to your nonprofit?

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email Storytelling Newsletter Nonprofit 69

Twenti - Digital Marketing For Nonprofits

FEBRUARY 19, 2020

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. Key Performance Indicators allow you to truly understand your nonprofit’s digital marketing success and make educated decisions about future spending. There are a few digital marketing performance indicators that every nonprofit should be aware of.

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Track Digital Marketing Analytics 52

Pamela Grow

FEBRUARY 15, 2023

And these programs also offer an opportunity to enhance donor retention, as they encourage long-term investment in the organization’s mission and programs, creating a more engaged donor base. Monthly giving programs are more than just the option of making a recurring gift.

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Program Build Giving Paypal 59

Qgiv

SEPTEMBER 28, 2022

In her previous role as Foundation Manager for the VRMC Foundation, she managed the annual giving programs, assisted and oversaw the annual budget and marketing plans, and managed a major gift donor portfolio of over 150 donors. The average annual donor retention rate for the nonprofit sector hovers around 40-45%.

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Donor Virginia Retention Gift 69

Double the Donation

SEPTEMBER 13, 2021

360MatchPro by Double the Donation , the leading provider of matching gift automation software, integrates with the best school and university fundraising platforms. This allows your institution to raise more and take advantage of the $4-7 billion in matching gift revenue left unclaimed each year. GiveCampus & Matching Gifts.

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Platform Gift Fundraising Integration 52

Kindful

NOVEMBER 19, 2021

Thanking donors is a common best practice , but thanking volunteers is just as important for retention, appreciation, and morale. . Surprise them with a gift. . Sending them a gift like this gives them a visual reminder that you appreciate them, which goes a long way in making them feel valued. Create swag just for them.

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Volunteer Giving Gift Phone 125

Nonprofit Tech for Good

NOVEMBER 15, 2019

One of its best features is an interactive dashboard that features retention rates, improvement suggestions, and projections at the forefront. The service designs nonprofit websites following digital best practices that seamlessly integrate with your NeonCRM for about $90/month. . Also of exceptional value is the Neon Web Studio.

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Relationship Software Management Pledge 231

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. Show how gifts further the outcomes step-by-step. What motivates instant digital engagement and gifts?

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Lesson Fundraising Digital Test 59