Association Analytics

SEPTEMBER 27, 2023

Provide a Benefit Analysis ROI in Focus: While emotional appeals are powerful, it’s also crucial to underscore the tangible benefits. While proving ROI on analytics (and other systems, e.g. your AMS) can be difficult, a benefit analysis provides directional ROI on the key areas that you and your association care about.

Analytics 169

Analytics Analysis ROI Associations 169

Nimble AMS

SEPTEMBER 26, 2022

Any guidelines for determining member values will differ from organization to organization because membership needs are unique in each association. How are these lists different? Next, you’ll want to focus on the metrics side of your formula, ensuring your values are measurable. Where is there overlap? .

Hosting 110

Hosting Metrics Associations Measure 110

Amy Sample Ward

MARCH 2, 2009

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. So now, finally, we get to the metrics. By charting out the problems, strategies, benefits, and values first, we give ourselves a better picture to pull out metrics.

ROI 135

ROI Case Study Metrics Student 135

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. The key, though, is doing it in a way that delivers maximum ROI. This should generate enough data to give you a good sense of your cost per action and ROI. 5) Select metrics and monitor campaign performance.

Facebook 229

Facebook Fundraising ROI Metrics 229

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. The Four I’s of ROI.

ROI 103

ROI Social Media Media Social 103

Nonprofit Tech for Good

MAY 10, 2010

years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter , Facebook , YouTube , and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. Try something different.

Social Media 213

Social Media ROI Media Myspace 213

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

This week's theme is social media ROI. That's what I've been thinking, speaking, and writing about and have also recruited guest posts on this topic. She points out that deep engagement is what leads to these results, but also offers 3 different engagement strategies that can be scaled to capacity. Tags: ROI.

ROI 78

ROI Social Media Metrics Conference 78

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Are we actually making a difference? Earlier this month, the Ad Council hosted a webinar on the topic of social media ROI with three great social media minds to help us navigate these and other thorny online issues. According to David Almacy, the best five tools to measure social media ROI right now are: TweetDeck.

Social Media 119

Social Media Channel Difference Media 119

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.

Raise 59

Raise Campaign Money Online 59

Association Analytics

FEBRUARY 14, 2022

Be sure to ask stakeholders in different departments. Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. This will align the organization by having clear success metrics and KPIs. Ask your colleagues questions.

Analytics 169

Analytics Language Associations Case Study 169

Connection Cafe

NOVEMBER 29, 2018

That’s why we put together a list of the five essential metrics you need to know, as a fundraiser, to achieve higher retention rates. Tracking these metrics will help you keep a pulse on the current engagement of your donors so you know which efforts are working and which ones need to be increased or modified. Donor Attrition Rate.

Metrics 42

Metrics Donor Fundraising Retention 42

Amy Sample Ward

APRIL 7, 2009

Sifry , the co-founder of Personal Democracy Forum, took a closer look at ROI for Facebook apps in his piece last week Facebook Haggadah: A Case Study in Viral ROI (Is This App Different From All Other Apps?) Why is This App Different From All Other Apps? Tags: otherblogs roi facebook metrics. Should he be?

Case Study 108

Case Study ROI Facebook Studies 108

NTEN

MAY 17, 2011

Being new to this, we also had to determine how to measure the return on investment (ROI) of our ad buys, to help guide our efforts in the future. for the 785 clicks that turned into 281 conversions: Your actual ROI calculation will depend on the value you put on this conversion. We found that each new subscriber cost: $2.12

ROI 91

ROI Linkedin Online Analytics 91

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2008

IN two weeks, I will have the honor of presenting at the E-Metrics Conference with Jonathon Coleman, Nature Conservancy and Laura Lee Dooley. World Resources Institute - two of the savvy and smart nonprofit social media practitioners who are also metrics geeks.     What a combination! tags: blogging nptech ).

Metrics 56

Metrics ROI Community Help 56

AccelEvents

JULY 28, 2021

Hybrid events are a great way to connect with audiences in different mediums. This takes some thought and consideration as the needs and expectations of each audience will be different. While the overall target audience demographics may be similar, the event experience differs. 4 Ideas for Hybrid Events.

Ideas 98

Ideas Metrics Virtual Hosting 98

Nonprofits Source

MAY 15, 2024

Personas are fictional people who represent the different audiences your business needs to appeal to. Collect digital marketing KPIs Key performance indicators (KPIs) are metrics used to measure your digital marketing success. Create customer personas. These measurements should align with your campaign’s goals.

Map 52

Map Digital Business Marketing 52

Care2

MAY 27, 2009

While we’ve seen explosive growth in use of social networks ( NYT reported last week that time spent on social networks has exceeded that of emai l ) many organizations are asking how do you effectively deploy a social media strategy and what is the return on investment (ROI)? Here are a few examples.

ROI 59

ROI Social Media Media Social 59

Get Fully Funded

MARCH 2, 2023

By collecting essential metrics as part of your program management process, you’ll be able to use this information to: Identify program gaps and areas of need. Using predefined metrics can be incredibly valuable for determining how well your nonprofit has been meeting the needs of your constituents and where you can adjust for greater impact.

Statistics 52

Statistics Stats Program Management 52

Pamela Grow

JUNE 28, 2023

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. Email marketing offers an unmatched ROI, a vast potential reach, and higher engagement rates compared to social media. The numbers don’t lie!

email 52

email Rate ROI Social Media 52

Nimble AMS

AUGUST 8, 2022

A set of rules, metrics, or policies established by an organization to bring clarity and ease of use to data practices is a data governance policy. Having well-governed analytics also helps elevate companywide strategy and maximize ROI. What is data governance? . Why does your association need a data governance policy? .

Policy 116

Policy Government Adopt Associations 116

Kindful

NOVEMBER 22, 2021

When it comes to acquisition, we all know that metrics matter. However, most nonprofits don’t know which metrics to look at —or what to do with that information once they have it. . This is especially true if you aren’t sure which numbers or metrics you should review. I recommend looking at three key metrics. .

Results 62

Results Action Metrics Rate 62

sgEngage

MAY 27, 2021

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). These metrics provide a comprehensive, bird’s eye view of your organization’s fundraising and outreach efforts that you can use to craft a new strategy. The characteristics of your donor base.

Giving 122

Giving Retention Metrics Demographics 122

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value. 

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Neon CRM

SEPTEMBER 1, 2023

By presenting this data to the board, you can inform discussions, provide evidence-based recommendations, and bridge the gap between different perspectives. You can provide a few different metrics to show the program’s impact to your board.

Guide 52

Guide Business Support Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2009

Alfred Sloan used ROI in the 1920's at General Motors Source: Wikipedia I'm in the process of writing about and prepping several workshops for nonprofits about Social Media and ROI, known as "Return on Investment." ROI processes, particularly as part of the budgeting process , are familiar to many nonprofits.

ROI 74

ROI Social Media Media Measure 74

Nonprofit Tech for Good

DECEMBER 31, 2010

My guess is the top posts for 2011 will be quite different – more Mobile Web, geolocation, LinkedIn, and live-streaming. 10 Social Media Metrics for Nonprofit Organizations (and How To Track Them). Five Simple Ways Nonprofits Can Measure Social Media ROI (Return on Investment). Best to you and your nonprofit in 2011!

Social Media 189

Social Media ROI Linkedin Metrics 189

Neon CRM

AUGUST 18, 2023

This might include reaching a certain fundraising amount or achieving specific metrics like email open rates or donation page conversions. Direct Mail Email Events In one 2022 study , traditional direct mail sent in a letter-sized envelope resulted in a 112% ROI. Measurable: Ensure your goal is measurable to track progress and success.

Guide 52

Guide Fundraising Mail Metrics 52

Achieve

JUNE 1, 2023

Analyze your online giving trends and engagement metrics. For example, you might test different Giving Tuesday email strategies or affinity month themes to see if donors respond better to certain appeals. Assess metrics such as your email open rate or online donation rate to measure your success. Review your donor demographics.

Donation 52

Donation Donor Giving Demographics 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2008

I'm beginning to post the slides and detailed notes from the session at NTC08 here on my blog and on my Social Media Metrics Wikispace. The introduction set the ground rules and offer these overview points to the what and why of social media ROI. What do we mean by metrics, measurement, and ROI? Learning is important.

Case Study 50

Case Study ROI Social Media Wikispaces 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. Finding the ROI. It’s no surprise that a tactic with a cost is high and unclear ROI gets minimal resources. But we have reached an inflection point.

Video 139

Video Communication Strategy Stats 139

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2017

For the past 11 years, this study has gathered comparative metrics from nonprofits on email, social media, social advertising, fundraising, and web engagement. The study does not conduct a comprehensive ROI study of digital spending, but does describe how much nonprofits are spending per dollar raised online.

Benchmark 64

Benchmark Studies Metrics ROI 64

NonProfit Hub

SEPTEMBER 23, 2015

Roy has extensive experience consulting in higher education and leading fundraising efforts for military veteran causes. People track performances differently. Assessment occurs through the use of success metrics, otherwise known as key performance indicators (KPIs). Let’s narrow down that list of metrics.

Metrics 28

Metrics Track Organization Evaluation 28

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. I'll need to tweak the "Y" access because gathering insight is a continuous process and there are elements of listen, learn, and adapt in a traditional ROI process.

ROI 50

ROI Social Media Reflection Question 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? The social media maven and metrics expert is Laura Lee Dooley.

ROI 91

ROI Examples Results Social Media 91

Allegiance Group

JUNE 13, 2024

For example, if you know that the economy is suffering and unemployment rates are high, you might adjust your appeals to express how much of a difference even small donations make. Measurement and Evaluation Guidelines To know whether your campaign was a success, you’ll need to track metrics related to your goal. Contact Us!

Marketing 52

Marketing Analysis Nonprofit Audience 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). But it is always a good exercise to make your brain think in a different way. Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." View more presentations from kanter.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 15, 2008

I've been thinking a lot about ROI because at the end of the month, I'll be doing a session at the Legal Services Corporation's TIG Conference on ROI in the Nonprofit World. On Monday, my article, The ROI of Social Media , was published in the NTEN Newsletter and in March I'll lead a panel at the NTC on that topic.

Metrics 50

Metrics Learning ROI NTC 50