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How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

By Grant Hensel , CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. The Google Grant gives nonprofits $10,000/month to spend on ads in Google Search. But as part of this award, nonprofits are required to set up and maintain conversion tracking on their website.

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The Future of Funding: Nonprofit Grant Management Software Trends

Nonprofit Tech for Good

However, managing grants efficiently and effectively can often be a daunting task, requiring meticulous attention to detail, rigorous compliance measures, and streamlined processes. That’s where nonprofit grant management software comes in. It’s like a helpful program that makes managing grants easier.

Grant 221
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8 Grant Reports for Metrics and KPIs

NonProfit PRO

If you’re keeping track of something, then you’re probably doing it… right? But the process of identifying the right metrics and reports to measure and communicate is more complex… especially when it comes to finding metrics to drive grant performance. What gets measured, gets done. Download to see the list.

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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. Using UTMs to track how users arrive at a website What is a UTM? GA4 tracks user interactions as Events.

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Why Fund Accounting Software Beats Spreadsheets for Nonprofit Grant Reporting and Compliance

sgEngage

You’ve been grant shopping for some time now, but are you prepared for what’s next once you start to receive them? Many grants come with significant—and detailed—compliance requirements. If you are a grant-funded organization, it will be important to manage spending restrictions and meet reporting requirements.

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Grants management software

Bonterra

Grants management software Unify giving and grantmaking Build strategic nonprofit partnerships that drive more social impact with less work for your teams. Learn more Measure program outcomes in real time Built-in reporting Bonterra’s native reporting tool empowers grants administrators to measure program outcomes, not just outputs.

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Google Ad Grants for Nonprofits 102

Qgiv

Google Ad Grants for nonprofits can be a powerful FREE solution for any eligible charitable organization, but proper management is key to maximizing the opportunity. Since 2011, Give Back Nation’s Google Certified Ad Grant Manager team has helped over 5,400 nonprofits manage their Ad Grants. What is the Google Ad Grants Program?

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