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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

Practice 243
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3 Best Ways to Use Your Nonprofit’s Valuable CRM Data

Bloomerang

Are you using one master email list that includes your monthly donors, volunteers, everyone who’s ever made a gift at any level, people who attended your annual event once, and people who signed up to get your emails on your website? For example, think about what happens after someone makes their first gift to your organization.

Data 92
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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

It’s like getting to know a friend – the better we understand them, the more meaningful and authentic our interactions become. This involves looking at demographics, motivations, and preferences. For instance: Customer Relationship Management systems (CRMs): help us track donor interactions and giving histories.

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3 Ways to Assess Donor Giving Patterns to Boost Donations

Achieve

Review your donor demographics. Your nonprofit should have a marketing plan in place to encourage donors to contribute these valuable gifts before the clock strikes midnight. Track data for your marketing campaigns during these special events to determine which messages are most effective for driving donations. Affinity months.

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What Are You Doing with Your Donor Data?

Greater Giving

You collect information at every turn, whether someone fills out your donation form, registers for an event, interacts with you on social media, or browses your website. Giving history: Better understand donors’ giving patterns and preferences by tracking donation amounts, frequency, dates, and specific campaigns they’ve supported.

Data 98
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Best Practices for Donor Acquisition and Retention Through Direct Mail

Bloomerang

It’s a great strategy to use because when you send solicitation letters via direct mail, you’re providing people with a tangible way to interact with your nonprofit and support your mission. Consider both demographic and psychographic characteristics when defining your segments. Define your audience.

Mail 107
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12 Ways to Use ChatGPT and Other AI Tools for Fundraising

Nonprofit Tech for Good

While this tool is a valuable asset for nonprofits, it shouldn’t be seen as a substitute for human interaction. Whether you’re trying to identify your next major gift donor, prevent donor lapse, or uncover new giving opportunities, predictive analytics is key.

Tools 361